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How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
How we do lean startup in service development
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How we do lean startup in service development

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Marko Taipale's presentation about how we use Lean Startup in service development. Presented at Tampere Goes Agile 2013.

Marko Taipale's presentation about how we use Lean Startup in service development. Presented at Tampere Goes Agile 2013.

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  • 1. How do we use Lean Startup in service development @ Tampere Goes Agile 2013 - Marko Taipale
  • 2. 3 levels of knowing
  • 3. Build-Measure-Learn
  • 4. 2 things that we develop Business & Customers Product / Service
  • 5. “Real life” Concept Business model Validation Lessons Learned Hypotheses Experiments Out-Of-TheBuilding
  • 6. All starts from concept(s) Concept
  • 7. Then the business model Business model
  • 8. Lean Canvas
  • 9. Business model Business Hypotheses Business Experiments 3 levels
  • 10. Customer Development
  • 11. My way Customer - Problem fit: Who is my customer, what is the problem? Problem - Solution fit: Will my solution fix the problem? Solution - Market fit: Is there a market for my solution? Scale: How do I scale?
  • 12. Experiments Forming an experiment
  • 13. Given-When-Then
  • 14. Example Given Gosei has visibility in internet When I google “Gosei” Then gosei.fi is #1 in the search results
  • 15. Example Given Gosei has visibility in internet Assumption When I google “Gosei” Experiment Then gosei.fi is #1 in the search results Validation
  • 16. Out-Of-TheBuilding Out of the building
  • 17. We do this everyday
  • 18. Validation board Validation Lessons Learned
  • 19. Model Customers CP fit Reality PS fit PM fit Hypos Assumptions Our understanding Riskiest ! assumption Success criteria Experiment Out of the building Results Validated Learnings
  • 20. Validity / Reliability
  • 21. Concept Business model Hypotheses Experiments Out-Of-TheBuilding Validation Hypotheses Experiments Lessons Learned
  • 22. Summary • Customer-Problem fit before Solution-X fit • Iterate both in business and solution level • There is a difference in deliberate experimentation and “trying out stuff”
  • 23. marko.taipale@gosei.fi +358-40-57-86-447 @markotaipale

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