Turn Your Passion to Profit
A Success Plan for Your Business Growth

You are a Brand right NOW
• When people think of you, they have your
characteristics, values & qualities in mind
• When you apply for a job, you show those
characteristics, values & qualities
• Your first and lasting impressions represent
those characteristics, values & qualities

B.R.A.N.D.
• B = Beliefs-
– Assent of the mind. creed
• R = Representation-
– The act of representing; an image or likeness
• A = Autonomy-
– The power or right of self-government.
• N = Network
– An interlacement of contacts
• D = Differentiate
– To acquire a distinct character

Beliefs
n. Assent of the mind; creed.

Beliefs
• What Talents do you have?
• What Knowledge do you have?
• What Skills do you have?
• What general Characteristics do you have?
• What do you Value most?

Representation
The act of representing; an image or
likeness.

Autonomy
The power or right of self-
government

Networking
An interlacement of contacts

The Networking Pool
Less
Clients
Deep More $
per client
Power
Teams
Professional
Organizations
Lots of
Networking Groups Business
Small $
Wide per client
Chambers of Commerce

Differentiate
To acquire a distinct character

Turn Your Passion to Profit
A Success Plan for Your Business Growth
Tom Gosche
The Business Strategist
630-675-8971
tom@tomgosche.com
www.MarketingAndBrandingStrategy.com