Leverage Your BNI Membership

What does BNI Mean to you?
Let’s Write Them!

Why do you Network?
Let’s Write Them!

What Other Networking Do you do?
Let’s Write Them!

What Other Business Building
Strategies do you do?
Let’s Write Them!

The Networking Pool of Success
Review

The Networking Pool
Less
Clients
Deep More $
per client
Power
Teams
Professional
Organizations
Lots of
Networking Groups Business
Small $
Wide per client
Chambers of Commerce

The New Pools of Success
Online Social Networking

Leverage Networking

Facebook- Social Network
Combine Personal & Business
Deep
Your Company or
Chapter page
Interest Groups
Your Friends/ Connections
Wide
200M users/ 100M each day

200M users/ 100M each day

Your Friends/ Connections

Interest Groups

Your Company/ Chapter Page

Linked In- Professional Network
Deep
Recommendations
Interest Groups
Your Connections
Wide
41M users
170 Industries/ 200 Countries

41M users
170 Industries/ 200 Countries

Your Friends/ Connections

Your Friends/ Connections

Interest Groups

Interest Groups

Easier to connect to people

Recommendations

Twitter- Staying in Contact
Face to
Face
Contacts
Online
Contacts/
Friends
Your Website
Links
Twitter
Followers

Twitter allows you to stay in touch
Contacts:
Chamber
Professional
Organizations
Website Link
BNI Member
Online
Connection

Leverage Networking

BlitzTime can bring it all together!

Co-presenting an online workshop on June 30
Because of that, I have a proposal to a realtor in Seatle
BNI Connection
Gave me a referral
Is now a client
Video Interviewed me online

Leverage Networking- The Key!

Revolve Around BNI Power Partnerships:
Leads to Joint Marketing
• Endorsement Letters
Social Sites • Display Lit/ Products
• Distribute info
• Make announcements
• Attend events
Connecting • Nominate you for awards
Power
Sites • Introductions
Teams
BlitzTime Chamber

Power Partnerships
• Usually evolve from Networking Groups
• Meeting weekly and connecting online builds:
– Trust
– Understanding
– Cooperation
– Commitment
– Synergy

Leverage Networking- The Key!
Part 2!

Consistency
• The same message
– Back of your business card, Marketing
materials, website and online media.
• Consistency is the key to reinforce your message
instead of re-introducing your message.
• The more people see your consistent
message, the more real estate your take up in
their minds

Online Profiles
Personal and Fun
Business Side

Attending an Event
Include BNI in your Conversations
And Follow-up

Questions to ask
• Do you prefer referred business?
• Does your company do business by referral?
• Are you interested in increasing your referrals?
IF yes, Then:
• What process do you have to generate them?
• Do you have a referral plan? A System?

The invite!
• “I’d like to invite you to meet my referral
partners. During the meeting we learn more
about each others business and give referrals.
We can meet after the meeting to get to know
each other better”
• No where does it say “Join” or “commit”
• Get them to a meeting and let your group
synergy sale them… or not.

Let’s look at our list and Leverage!
• What does BNI mean to you?
• Why do you network?
• What other networking do you do?
• What other Business Building Strategies do
you do?

“Networking” is “Work”
It takes time, effort and patience. But
the payoff… will be a personal
marketing strategy that accelerates
the achievement of your goals.
-Cindy Mount & Jeremy Allen
Masters of Networking

Referral Marketing-
The skilled activity of: active
listening, probing
questioning, relationship
building, brokering contacts, and
knowledge about other’s businesses
wants and needs. Your referral-
marketing skills will become sharper
with practice.

Leverage your BNI Membership
Tom Gosche
Executive Director
630-675-8971
tom@BNIMarketing.com
www.BNIMarketing.com