2009 Your Strategic Networking Plan www.MarketingAndBrandingStrategy.com

Networking An interlacement of contacts Why do you want to Network?

The Networking Pool Wide Deep Lots of Business Small $ per client Less Clients More $ per client

Power Partnerships Usually evolve from the networking group Meeting weekly Trust Professional Relationships

Usually evolve from the networking group

Meeting weekly

Trust

Professional Relationships

Identify Power Partnerships People who share similar client universes They directly refer clients to you You directly refer clients to them Enter into joint marketing campaigns

People who share similar client universes

They directly refer clients to you

You directly refer clients to them

Enter into joint marketing campaigns

Identify Power Partnerships Who are your competitors? Are they really your competitors? If you are an expert at one aspect of your field, and they are experts at another aspect you may be able to share clients Example: You design, they print. Leads into Powerful Partnerships

Who are your competitors?

Are they really your competitors?

If you are an expert at one aspect of your field, and they are experts at another aspect you may be able to share clients

Example: You design, they print.

Leads into Powerful Partnerships

The Best Power Partners Well Connected People Mutual Support of personal & business Diverse perspectives key to success Your B.R.A.N.D. should be similar Adopt each others core values

Well Connected People

Mutual Support of personal & business

Diverse perspectives key to success

Your B.R.A.N.D. should be similar

Adopt each others core values

Qualities to identify in a Partner Wants to win Knows they are responsible for their own success Is an active listener Understands what drives your business Responds well to feedback Flexible Trustworthy & has integrity Seeks win-win solutions Understands that partnering is interdependence

Wants to win

Knows they are responsible for their own success

Is an active listener

Understands what drives your business

Responds well to feedback

Flexible

Trustworthy & has integrity

Seeks win-win solutions

Understands that partnering is interdependence

Core Values in the Partnership Trusting each other Tolerance Understanding Cooperation Caring Commitment Synergy

Trusting each other

Tolerance

Understanding

Cooperation

Caring

Commitment

Synergy

Joint Marketing Endorsement Letters Display Lit/ Products Distribute info Resource Page on your website Attend events Nominate you for awards Introductions

Endorsement Letters

Display Lit/ Products

Distribute info

Resource Page on your website

Attend events

Nominate you for awards

Introductions

Stay Connected Meet Monthly as a group Send emails/ letters of interest (to them) Meet for one-to-ones Connect with them online: Linked In Facebook Twitter BlitzTime!

Meet Monthly as a group

Send emails/ letters of interest (to them)

Meet for one-to-ones

Connect with them online:

Linked In

Facebook

Twitter

BlitzTime!

What are you doing today Are you involved in business organizations? Are you involved in Charities? Are you committed to your personal life? What are your values? What is important to you?

Are you involved in business organizations?

Are you involved in Charities?

Are you committed to your personal life?

What are your values?

What is important to you?

Thank You! Questions & Comments

The Business Strategist Your Strategic Business Plan to Grow your Business! Tom Gosche 630-675-8971 [email_address] www.MarketingAndBrandingStrategy.com

Tom Gosche

630-675-8971

[email_address]

www.MarketingAndBrandingStrategy.com