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The compelling reason to buy
The compelling reason to buy
The compelling reason to buy
The compelling reason to buy
The compelling reason to buy
The compelling reason to buy
The compelling reason to buy
The compelling reason to buy
The compelling reason to buy
The compelling reason to buy
The compelling reason to buy
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The compelling reason to buy

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  • 1. The Compelling Reason to BuyMobileMonday Oulu 9.1.2012Risto RautakorpiCo-FounderGorillaventures Oy
  • 2. Odds for Startup success 50 % of starters gets seed funding 50 % of seed funded pitches to VC 50 % VC analyses of offered cases 1% VC invests of analysed cases 10 % VC success rate 0.0125 %
  • 3. Why Startups fail? FG2M G2M F G2M 1.Finance (2 of top 6) 2.Go To Market (3 of top 6)
  • 4. ”The only thing that matters”16.11.2010 G2M 4
  • 5. Make your message clear 1. What do you do? 2. What problem do you solve? 3. Who is your customer? 4. Why should they care?
  • 6. The Compelling Reason to Buy• Only a Must Have Value Prop is strong enough• Should-have propositions won’t normally cut it
  • 7. 3 sources of must-have conditions(G Moore, pg 102-103)• It enables a previously unavailable strategic capability that provides a dramatic competitive advantage in an area of prime operational focus• It radically improves productivity on an already well- understood critical success factor• It visibly, verifiably, and significantly reduces current totaö overall operating costs
  • 8. What is your compelling reason tobuy?
  • 9. Advertising section
  • 10. Finland has many promisingstart-ups• Very few of them ever reach international scale and success• Why not better than that?• We want to understand the reasons and help the startups to fix them
  • 11. Do you want to realize your fullpotential and win?Email: risto.rautakorpi@gorillaventures.fiTwitter: @risto_r

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