How Social Networking and New Media are Impacting the Job Search Process  Presented by Sue Gordon, MS, NCC Director of Car...
<ul><li>New Media </li></ul><ul><ul><li>New media  is a term meant to encompass the emergence of digital, computerized, or...
08/11/10 © Susan B. Gordon, Consultant  Social Networking Made Simple!
08/11/10 © Susan B. Gordon, Consultant
<ul><li>Online social networking is the confluence of “new media” and traditional networking </li></ul><ul><li>Examples </...
08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
<ul><li>http://www.fastcompany.com/blog/phil-rosenberg/recareered/duel-%E2%80%93-facebook-vs-linkedin   </li></ul><ul><li>...
<ul><li>Organize network connections </li></ul><ul><li>Reach out to connections </li></ul><ul><li>Find new contacts </li><...
<ul><li>Develop and expand network </li></ul><ul><li>Stay in touch with former colleagues </li></ul><ul><li>Actively searc...
08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
<ul><li>LinkedIn makes “networking” for job search easy!  </li></ul>08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
<ul><li>Your profile is your virtual business card </li></ul><ul><li>Represent yourself appropriately </li></ul><ul><li>Bu...
http://www.linkedin.com/in/susanbgordon 08/11/10 © Susan B. Gordon, Consultant
<ul><li>What is a network? </li></ul><ul><li>LinkedIn users that can contact you through  connections  up to three degrees...
08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
<ul><li>Your first degree connections to introduce you to others </li></ul><ul><li>On the free services, you can ask for 5...
08/11/10 © Susan B. Gordon, Consultant
<ul><li>Join Groups </li></ul><ul><li>And contribute to discussions </li></ul>08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant   U.S. Department of State (Unofficial)
08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
<ul><li>LIVE DEMO </li></ul>08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
<ul><li>Research Companies </li></ul><ul><ul><li>Find out if you know someone who knows some one </li></ul></ul><ul><ul><u...
08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
08/11/10 © Susan B. Gordon, Consultant
<ul><li>Recruiters use LinkedIn to: </li></ul><ul><ul><li>Find potential employees in their existing network </li></ul></u...
08/11/10 © Susan B. Gordon, Consultant
<ul><li>“ I have used LinkedIn on several job searches and have been pleased with the quality of the candidates. We have a...
<ul><li>Yes twice! The first [contact] was an email through LinkedIn by a UK recruiter, followed by a conference call with...
<ul><li>We have found that this is a great way to network new clients and have students learn about our workshops. I have ...
08/11/10 © Susan B. Gordon, Consultant
And a Gentle Reminder…. Keep your online  image professional! 08/11/10 © Susan B. Gordon, Consultant
<ul><li>http://jobsearch.about.com/od/networking/a/linkedin.htm </li></ul><ul><li>http://jobsearch.about.com/od/networking...
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Link Up, Link In

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Tips and techniques for using Linked In in the job search. Presented to Maryland Career Development Association and State Dept. transition groups. Updated summer 2010.

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Link Up, Link In

  1. 1. How Social Networking and New Media are Impacting the Job Search Process Presented by Sue Gordon, MS, NCC Director of Career Development American University 08/11/10 © Susan B. Gordon, Consultant
  2. 2. <ul><li>New Media </li></ul><ul><ul><li>New media is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century. http://en.wikipedia.org/wiki/New_media </li></ul></ul><ul><li>Social Network </li></ul><ul><ul><li>A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade. http://en.wikipedia.org/wiki/Social_network </li></ul></ul>08/11/10 © Susan B. Gordon, Consultant
  3. 3. 08/11/10 © Susan B. Gordon, Consultant Social Networking Made Simple!
  4. 4. 08/11/10 © Susan B. Gordon, Consultant
  5. 5. <ul><li>Online social networking is the confluence of “new media” and traditional networking </li></ul><ul><li>Examples </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Who knows what’s next? </li></ul>08/11/10 © Susan B. Gordon, Consultant
  6. 6. 08/11/10 © Susan B. Gordon, Consultant
  7. 7. 08/11/10 © Susan B. Gordon, Consultant
  8. 8. 08/11/10 © Susan B. Gordon, Consultant
  9. 9. <ul><li>http://www.fastcompany.com/blog/phil-rosenberg/recareered/duel-%E2%80%93-facebook-vs-linkedin </li></ul><ul><li>A key LinkedIn edge in job search: </li></ul><ul><ul><li>“ FaceBook really only gives you 1 level of separation, you can get to a second level with heavy lifting through a FaceBook app” </li></ul></ul>08/11/10 © Susan B. Gordon, Consultant
  10. 10. <ul><li>Organize network connections </li></ul><ul><li>Reach out to connections </li></ul><ul><li>Find new contacts </li></ul><ul><li>Effectively target organizations </li></ul><ul><li>Connect to fellow alumni, professional groups </li></ul><ul><li>Update connections quickly and easily </li></ul>08/11/10 © Susan B. Gordon, Consultant
  11. 11. <ul><li>Develop and expand network </li></ul><ul><li>Stay in touch with former colleagues </li></ul><ul><li>Actively search for candidates </li></ul><ul><li>View candidates through connections </li></ul><ul><li>Research candidate backgrounds </li></ul>08/11/10 © Susan B. Gordon, Consultant
  12. 12. 08/11/10 © Susan B. Gordon, Consultant
  13. 13. 08/11/10 © Susan B. Gordon, Consultant
  14. 14. <ul><li>LinkedIn makes “networking” for job search easy! </li></ul>08/11/10 © Susan B. Gordon, Consultant
  15. 15. 08/11/10 © Susan B. Gordon, Consultant
  16. 16. 08/11/10 © Susan B. Gordon, Consultant
  17. 17. <ul><li>Your profile is your virtual business card </li></ul><ul><li>Represent yourself appropriately </li></ul><ul><li>Build your personal brand </li></ul><ul><li>Incomplete profiles don’t help and can hurt </li></ul><ul><li>Take a few moments to fill in the gaps </li></ul><ul><li>Share what you have to offer others </li></ul><ul><li>Highlight accomplishments </li></ul><ul><li>Use your status </li></ul><ul><li>Use buzz words for your industry/field </li></ul>08/11/10 © Susan B. Gordon, Consultant
  18. 18. http://www.linkedin.com/in/susanbgordon 08/11/10 © Susan B. Gordon, Consultant
  19. 19. <ul><li>What is a network? </li></ul><ul><li>LinkedIn users that can contact you through connections up to three degrees away. </li></ul><ul><ul><li>Direct connections make up the 1st degree of your network. </li></ul></ul><ul><ul><li>Connections to each of your direct connections make up your 2nd degree . </li></ul></ul><ul><ul><li>Connections to those in your 2nd degree make up your 3rd degree. </li></ul></ul>08/11/10 © Susan B. Gordon, Consultant
  20. 20. 08/11/10 © Susan B. Gordon, Consultant
  21. 21. 08/11/10 © Susan B. Gordon, Consultant
  22. 22. <ul><li>Your first degree connections to introduce you to others </li></ul><ul><li>On the free services, you can ask for 5 introductions at a time </li></ul><ul><li>Connect by attaching a note with an invitation to connect </li></ul>08/11/10 © Susan B. Gordon, Consultant
  23. 23. 08/11/10 © Susan B. Gordon, Consultant
  24. 24. <ul><li>Join Groups </li></ul><ul><li>And contribute to discussions </li></ul>08/11/10 © Susan B. Gordon, Consultant
  25. 25. 08/11/10 © Susan B. Gordon, Consultant
  26. 26. 08/11/10 © Susan B. Gordon, Consultant U.S. Department of State (Unofficial)
  27. 27. 08/11/10 © Susan B. Gordon, Consultant
  28. 28. 08/11/10 © Susan B. Gordon, Consultant
  29. 29. 08/11/10 © Susan B. Gordon, Consultant
  30. 30. <ul><li>LIVE DEMO </li></ul>08/11/10 © Susan B. Gordon, Consultant
  31. 31. 08/11/10 © Susan B. Gordon, Consultant
  32. 32. 08/11/10 © Susan B. Gordon, Consultant
  33. 33. 08/11/10 © Susan B. Gordon, Consultant
  34. 34. 08/11/10 © Susan B. Gordon, Consultant
  35. 35. 08/11/10 © Susan B. Gordon, Consultant
  36. 36. <ul><li>Research Companies </li></ul><ul><ul><li>Find out if you know someone who knows some one </li></ul></ul><ul><ul><ul><li>Find out who’s hiring </li></ul></ul></ul>08/11/10 © Susan B. Gordon, Consultant
  37. 37. 08/11/10 © Susan B. Gordon, Consultant
  38. 38. 08/11/10 © Susan B. Gordon, Consultant
  39. 39. 08/11/10 © Susan B. Gordon, Consultant
  40. 40. <ul><li>Recruiters use LinkedIn to: </li></ul><ul><ul><li>Find potential employees in their existing network </li></ul></ul><ul><ul><li>Verify applicant’s background </li></ul></ul><ul><ul><ul><li>Public profile </li></ul></ul></ul><ul><ul><ul><li>Through their existing connections </li></ul></ul></ul><ul><ul><li>Announce opportunities </li></ul></ul><ul><ul><li>Post opportnities </li></ul></ul>08/11/10 © Susan B. Gordon, Consultant
  41. 41. 08/11/10 © Susan B. Gordon, Consultant
  42. 42. <ul><li>“ I have used LinkedIn on several job searches and have been pleased with the quality of the candidates. We have a search firm on retainer and we are pleased with the results. I view LinkedIn as part of the toolkit.” </li></ul><ul><ul><ul><li>CEO/Hiring Manager </li></ul></ul></ul>08/11/10 © Susan B. Gordon, Consultant
  43. 43. <ul><li>Yes twice! The first [contact] was an email through LinkedIn by a UK recruiter, followed by a conference call with him. Thereafter I met with the hiring company in South Africa and had the interview. I did not get the job though. The second one was an email through Linked from a local South African company, followed by an interview with recruiter, then the hiring company and got then got contract. In both cases I used LinkedIn to indicate that I am available to the market. </li></ul><ul><li>Technical Consultant </li></ul>08/11/10 © Susan B. Gordon, Consultant
  44. 44. <ul><li>We have found that this is a great way to network new clients and have students learn about our workshops. I have not done a search yet for an employee using LinkedIn but we plan to in the future. I really enjoy the professionalism of this site and the creative things others are doing in the field. Director of Workshops </li></ul>08/11/10 © Susan B. Gordon, Consultant
  45. 45. 08/11/10 © Susan B. Gordon, Consultant
  46. 46. And a Gentle Reminder…. Keep your online image professional! 08/11/10 © Susan B. Gordon, Consultant
  47. 47. <ul><li>http://jobsearch.about.com/od/networking/a/linkedin.htm </li></ul><ul><li>http://jobsearch.about.com/od/networking/a/linkedjobsearch.htm </li></ul><ul><li>Market Watch Story on Combining Google and LinkedIn </li></ul><ul><li>http://jobsearch.about.com/od/networking/a/linkedinsuccess.htm </li></ul>08/11/10 © Susan B. Gordon, Consultant

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