SocialCash (a) partners with top app developers to help them make tons of cash (b) helps advertisers get new customers, build brand, increase customer engagement. Two products: banner ad product that is showing billions of ads per month & virtual currency product rapidly growing Agenda: first discuss history of conversation (which informs the “social space”), then discuss how to advertise in the “social Space”
A Brief History of Conversation: Advertising in the Social Space
A Brief History of Conversation: Advertising in the Social Space Gordon Peters General Manager, SocialCash.com Social Ad Summit New York, New York September 15, 2008
Conversation began in tribes Let’s kill the wooly mammoth and eat it. That is all.
Then the tribes got bigger Let’s build an army of 10,000, pillage and whatnot, and spread our message!
And spokespeople emerged Representatives speak for the people and govern a nation of 1,000,000.
Democracy changed to top-down voicing “ We newspaper owners will manage the conversations for 10,000,000 people. Companies can buy advertising space.”
Technology brought democracy back Blogs: Social News: Content portals and social news allowed the people to choose their voices
Then came true Social Networks Conversations are 24/7, and users are sharing and learning more about their friends
Individuals Are Now Publishers, Curators, And Evangelists Real-time content push Curation Evangelism
Today’s Challenge: How Should You Join The Conversation? Social Networks Tools Ads Social Networks and open APIs/Platforms creating huge new inventory.
Five Avenues for Conversation and Engagement Hyper Targeted Ads Branded Apps (App-vertisements) Fan Pages Groups Events 1 2 3 4 5
Five “Must Do” takeaways for igniting high-value conversations Define clear and measurable goals Try multiple avenues and build a portfolio Don’t fear the mob; cede some control Leverage key metrics to drive growth Test, learn, and iterate 1 2 3 4 5
A Brief History of Conversation: Advertising in the Social Space Gordon Peters – General Manager, SocialCash.com Social Ad Summit September 15, 2008