Roadmap to online recruitment succes
Recruiting online, how to start
A basic overview
By
Gordon Lokenberg

Why recruiting
Some answers:
Recruiting for new employees
Recruiting for new vacancies

NOTE
PRINT is not dead!
OFFline is not OFFlimits! Use it when you know
it brings succes OR use it to get people online
PLEASE don’t use print to tell the whole story…

INFO
Online is where recruiters put the APPLY possibility
Online is where recruiters put all the relevant info
Online is where recruiters can easily track and trace
Online is where recruiters can engage their audience

Introduction
Why do recruiters use online?
Some answers:
ROI is well measurable
Easy access
Easy to target your audience

Some more thoughts
Why do recruiters go online
Some more answers:
Find candidates
Search for new business
To be found

To Do-1
What does the recruiter do first
The answer:
Gets some good analytics tool to measure online
activity on their corporate (career)website
This way the recruiter can measure ROI of online activities

TO DO-2
Search for your audience
How?
Ask people where they are online OR
use audience matching keywords in
searchengines to find them

INFO
Probably the recruiter ‘ll find the audience on one of these sites:
Blogs
Chat rooms
Company websites
Forums
Job boards
Social networks

TO DO-3
Join your audience online
How?
Make them aware of you being there as well

INFO
Some tools for recruiters to create awareness
Personal profile
Commenting
Posting
Sponsoring
Bannering
Adwords

Succes
Possible outcome from all the effort online
The audience is listening and starts to give feedback
The recruiter will be noticed as their solution provider
The audience will ask for more jobs OR more candidates

TO DO-4
Start analyzing
Get the metrics, analyze and tune!

INFO
To fine tune the online recruiting activities ask:
How many do come to the APPLY button?
Who leaves the site without getting in touch
What are referral sites
What activity gets attention
Why do people get in touch with the recruiter
Is the audience the right audience
Etc.

FINAL
No final… evolve
If it really, really, really doesn’t bring anything…
Just pull the plug of your computer…

“There are a lot of different approaches to define the
right online recruitment solution for your needs”
www.interimrs.com
gordon.lokenberg@interimrs.com
+31(0) 642 121 451
www.W3recruitment.com