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Social Media Tracking                 Gordon Choi                   April 2012           www.gordonchoi.com               ...
Social Media TrackingTools to Track Social Media:1. Google Analytics (GA)2. URL Shorteners3. Social Influence Measurement ...
GA Real-time ReportMeasure Social Media in REAL TIME! Top referrals,top locations, top active pages, new vs. returningvisi...
GA Multi Channel FunnelsSocial media’s assisted conversions must beattributed to the total conversion numbers.            ...
Social Media TrackingTrack the social media button clicks through GA:1. Facebook Like button2. Facebook Share button3. Twi...
Social Media TrackingAdd customized GA codes to your buttonsTrack Facebook Like button clicks on your site:_gaq.push([_tra...
Social Media TrackingTag your all your Twitter Tweet URLs:utm_source=twitterutm_medium=socialutm_term=web+analytics+2.0utm...
URL Shorteners1. Reduce URL length, 2. Track Clicks                                        http://www.gordonchoi.com/
URL ShortenersExamples:Bit.lyhttp://bit.ly/HHDK8fHootsuitehttp://ow.ly/5U7YcGoo.glhttp://goo.gl/QHQmw                     ...
Social Influence Measurement - KloutKlout Score measures social influence from:1. Twitter Retweets & Mentions2. Facebook C...
Social Influence Measurement - Klout                                http://www.gordonchoi.com/
Social Influence Measurement - Klout1. True Reach, 2. Amplification, 3. Network Impact                                    ...
Thank you!gordonppc@gmail.com                      http://www.gordonchoi.com/
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Tracking Social Media - Gordon Choi

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Social media tools: Google Analytics, URL Shortener & Klout (Social Influence Measurement Tool) at SES Shanghai 2012 - by Gordon Choi (www.gordonchoi.com)

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Transcript of "Tracking Social Media - Gordon Choi"

  1. 1. Social Media Tracking Gordon Choi April 2012 www.gordonchoi.com http://www.gordonchoi.com/
  2. 2. Social Media TrackingTools to Track Social Media:1. Google Analytics (GA)2. URL Shorteners3. Social Influence Measurement Tools http://www.gordonchoi.com/
  3. 3. GA Real-time ReportMeasure Social Media in REAL TIME! Top referrals,top locations, top active pages, new vs. returningvisitors - All in REAL TIME! http://www.gordonchoi.com/
  4. 4. GA Multi Channel FunnelsSocial media’s assisted conversions must beattributed to the total conversion numbers. http://www.gordonchoi.com/
  5. 5. Social Media TrackingTrack the social media button clicks through GA:1. Facebook Like button2. Facebook Share button3. Twitter Tweet button4. Google +1 button http://www.gordonchoi.com/
  6. 6. Social Media TrackingAdd customized GA codes to your buttonsTrack Facebook Like button clicks on your site:_gaq.push([_trackSocial, facebook, like, http://www.your-website.com/social.php]);Track Facebook Share button clicks on your site:_gaq.push([_trackSocial, facebook, ‘share, http://www.your-website.com/social.php]);Track Twitter Tweet button clicks on your site:_gaq.push([_trackSocial, ‘twitter, ‘tweet, http://www.your-website.com/social.php]);Click tracking for Google +1 is built-in to GA http://www.gordonchoi.com/
  7. 7. Social Media TrackingTag your all your Twitter Tweet URLs:utm_source=twitterutm_medium=socialutm_term=web+analytics+2.0utm_campaign =analytics+bookshttp://www.example.com/?utm_source=twitter&utm_medium=social&utm_term=web%2Banalytics%2B2.0&utUse Google’s URL Builder to generate the taggedURL (or just use Excel):http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578 http://www.gordonchoi.com/
  8. 8. URL Shorteners1. Reduce URL length, 2. Track Clicks http://www.gordonchoi.com/
  9. 9. URL ShortenersExamples:Bit.lyhttp://bit.ly/HHDK8fHootsuitehttp://ow.ly/5U7YcGoo.glhttp://goo.gl/QHQmw http://www.gordonchoi.com/
  10. 10. Social Influence Measurement - KloutKlout Score measures social influence from:1. Twitter Retweets & Mentions2. Facebook Comments, Wall-Posts, Likes3. Google+ Comments, Reshares, +14. LinkedIn Comments, Likes5. Many more social networks http://www.gordonchoi.com/
  11. 11. Social Influence Measurement - Klout http://www.gordonchoi.com/
  12. 12. Social Influence Measurement - Klout1. True Reach, 2. Amplification, 3. Network Impact http://www.gordonchoi.com/
  13. 13. Thank you!gordonppc@gmail.com http://www.gordonchoi.com/
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