Tracking Social Media - Gordon Choi

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Social media tools: Google Analytics, URL Shortener & Klout (Social Influence Measurement Tool) at SES Shanghai 2012 - by Gordon Choi (www.gordonchoi.com)

Social media tools: Google Analytics, URL Shortener & Klout (Social Influence Measurement Tool) at SES Shanghai 2012 - by Gordon Choi (www.gordonchoi.com)

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  • 1. Social Media Tracking Gordon Choi April 2012 www.gordonchoi.com http://www.gordonchoi.com/
  • 2. Social Media TrackingTools to Track Social Media:1. Google Analytics (GA)2. URL Shorteners3. Social Influence Measurement Tools http://www.gordonchoi.com/
  • 3. GA Real-time ReportMeasure Social Media in REAL TIME! Top referrals,top locations, top active pages, new vs. returningvisitors - All in REAL TIME! http://www.gordonchoi.com/
  • 4. GA Multi Channel FunnelsSocial media’s assisted conversions must beattributed to the total conversion numbers. http://www.gordonchoi.com/
  • 5. Social Media TrackingTrack the social media button clicks through GA:1. Facebook Like button2. Facebook Share button3. Twitter Tweet button4. Google +1 button http://www.gordonchoi.com/
  • 6. Social Media TrackingAdd customized GA codes to your buttonsTrack Facebook Like button clicks on your site:_gaq.push([_trackSocial, facebook, like, http://www.your-website.com/social.php]);Track Facebook Share button clicks on your site:_gaq.push([_trackSocial, facebook, ‘share, http://www.your-website.com/social.php]);Track Twitter Tweet button clicks on your site:_gaq.push([_trackSocial, ‘twitter, ‘tweet, http://www.your-website.com/social.php]);Click tracking for Google +1 is built-in to GA http://www.gordonchoi.com/
  • 7. Social Media TrackingTag your all your Twitter Tweet URLs:utm_source=twitterutm_medium=socialutm_term=web+analytics+2.0utm_campaign =analytics+bookshttp://www.example.com/?utm_source=twitter&utm_medium=social&utm_term=web%2Banalytics%2B2.0&utUse Google’s URL Builder to generate the taggedURL (or just use Excel):http://support.google.com/googleanalytics/bin/answer.py?hl=en&answer=55578 http://www.gordonchoi.com/
  • 8. URL Shorteners1. Reduce URL length, 2. Track Clicks http://www.gordonchoi.com/
  • 9. URL ShortenersExamples:Bit.lyhttp://bit.ly/HHDK8fHootsuitehttp://ow.ly/5U7YcGoo.glhttp://goo.gl/QHQmw http://www.gordonchoi.com/
  • 10. Social Influence Measurement - KloutKlout Score measures social influence from:1. Twitter Retweets & Mentions2. Facebook Comments, Wall-Posts, Likes3. Google+ Comments, Reshares, +14. LinkedIn Comments, Likes5. Many more social networks http://www.gordonchoi.com/
  • 11. Social Influence Measurement - Klout http://www.gordonchoi.com/
  • 12. Social Influence Measurement - Klout1. True Reach, 2. Amplification, 3. Network Impact http://www.gordonchoi.com/
  • 13. Thank you!gordonppc@gmail.com http://www.gordonchoi.com/