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Local Banner CPM Survey from Borrell Associates

by on Feb 22, 2012

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These slides display the results from a survey encompassing 670 local websites run by Internet pureplay companies, newspapers, TV and radio sales managers. The main questions focused on CPMs, but the ...

These slides display the results from a survey encompassing 670 local websites run by Internet pureplay companies, newspapers, TV and radio sales managers. The main questions focused on CPMs, but the survey also queried them on sell-out rates and adherence to rate cards.

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Local Banner CPM Survey from Borrell Associates Local Banner CPM Survey from Borrell Associates Presentation Transcript