Prepping for 2013:                 The Local Digital                 Advertising LandscapeSeptember 2012   Research from B...
About this researchBorrell Associates tracks local online advertising in all 513Digital Marketing Regions (DMRs) in the U....
www.borrellassociates.com                     Micro Trends
Company                             Growth Rate      Journal Communications (TV)            -11.5%      Monster.com       ...
Local Online Ad Sales in 2013   30% overall growth in most local markets   Untargeted banner sales decline -3%   Target...
Free Local-Market Spending Data                                Local Online Ad Sales in 2013www.borrellassociates.com     ...
Questions?Phone: 757-221-6641Email: info@borrellassociates.comWebsite: www.borrellassociates.comLinkedIn Group: Local Adve...
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Top 20 Fastest-Growing Local Online Advertising Companies

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These slides are excerpts from Borrell's September memo advising clients on their 2013 budget planning. It shows the top 20 companies growing local digital advertising fastest, as well as the bottom 10 seeing declines.

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Top 20 Fastest-Growing Local Online Advertising Companies

  1. 1. Prepping for 2013: The Local Digital Advertising LandscapeSeptember 2012 Research from Borrell Associates
  2. 2. About this researchBorrell Associates tracks local online advertising in all 513Digital Marketing Regions (DMRs) in the U.S. The research in theseslides was designed to help media buyers and sellers plan for 2013.They are excerpts from a Sept. 2012 memo to Borrell’s subscribersoutlining major changes in the local digital media landscape.To find out how to become a subscriber, visit: www.borrellassociates.com/reports/subscription
  3. 3. www.borrellassociates.com Micro Trends
  4. 4. Company Growth Rate Journal Communications (TV) -11.5% Monster.com -11.4% Marchex Micro Trends -10.5%www.borrellassociates.com Torstar (Canadian newspapers) -5.9% Yell Group* (yellow pages) -5.8% A.H. Belo (newspapers) -5.1% Fisher Broadcasting* (TV & radio) -5.0% New York Times Co. -1.9% Move Inc. (Realtor.com) -1.0% Scripps (newspapers) -1.0%
  5. 5. Local Online Ad Sales in 2013 30% overall growth in most local markets Untargeted banner sales decline -3% Targeted banner sales increase 105% Online video ad sales up 43%
  6. 6. Free Local-Market Spending Data Local Online Ad Sales in 2013www.borrellassociates.com To access the data, visit: www.borrellassociates.com/dmr
  7. 7. Questions?Phone: 757-221-6641Email: info@borrellassociates.comWebsite: www.borrellassociates.comLinkedIn Group: Local Advertising & Marketing Trends
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