Top 20 Fastest-Growing Local Online Advertising Companies
 

Top 20 Fastest-Growing Local Online Advertising Companies

on

  • 2,990 views

These slides are excerpts from Borrell's September memo advising clients on their 2013 budget planning. It shows the top 20 companies growing local digital advertising fastest, as well as the bottom ...

These slides are excerpts from Borrell's September memo advising clients on their 2013 budget planning. It shows the top 20 companies growing local digital advertising fastest, as well as the bottom 10 seeing declines.

Statistics

Views

Total Views
2,990
Views on SlideShare
2,982
Embed Views
8

Actions

Likes
1
Downloads
24
Comments
0

2 Embeds 8

http://www.linkedin.com 7
http://pinterest.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Top 20 Fastest-Growing Local Online Advertising Companies Top 20 Fastest-Growing Local Online Advertising Companies Presentation Transcript

    • Prepping for 2013: The Local Digital Advertising LandscapeSeptember 2012 Research from Borrell Associates
    • About this researchBorrell Associates tracks local online advertising in all 513Digital Marketing Regions (DMRs) in the U.S. The research in theseslides was designed to help media buyers and sellers plan for 2013.They are excerpts from a Sept. 2012 memo to Borrell’s subscribersoutlining major changes in the local digital media landscape.To find out how to become a subscriber, visit: www.borrellassociates.com/reports/subscription
    • www.borrellassociates.com Micro Trends
    • Company Growth Rate Journal Communications (TV) -11.5% Monster.com -11.4% Marchex Micro Trends -10.5%www.borrellassociates.com Torstar (Canadian newspapers) -5.9% Yell Group* (yellow pages) -5.8% A.H. Belo (newspapers) -5.1% Fisher Broadcasting* (TV & radio) -5.0% New York Times Co. -1.9% Move Inc. (Realtor.com) -1.0% Scripps (newspapers) -1.0%
    • Local Online Ad Sales in 2013 30% overall growth in most local markets Untargeted banner sales decline -3% Targeted banner sales increase 105% Online video ad sales up 43%
    • Free Local-Market Spending Data Local Online Ad Sales in 2013www.borrellassociates.com To access the data, visit: www.borrellassociates.com/dmr
    • Questions?Phone: 757-221-6641Email: info@borrellassociates.comWebsite: www.borrellassociates.comLinkedIn Group: Local Advertising & Marketing Trends