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Newspaper advertising forecast for 2013

by on Oct 04, 2012

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These slides were presented at the beginning of a NetNewsCheck webinar Thursday, Oct. 4, 2012, by Borrell Associates CEO Gordon Borrell. For the narrative, download the deck and look in the notes for ...

These slides were presented at the beginning of a NetNewsCheck webinar Thursday, Oct. 4, 2012, by Borrell Associates CEO Gordon Borrell. For the narrative, download the deck and look in the notes for each slide.

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  • ianhartten Thrive Internet Markting at Thrive Internet Markting Thank you very much. I appreciate you sharing the deck, research and the reply. 8 months ago
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  • gordonborrell Borrell Associates at Borrell Associates 'Targeted' is defined as a dynamically-served ad. That is, the ad must be delivered according to some bit of stored data about that unique visitor -- whether it's registration data, a cookie, or the IP address. An ad placement based on a mere assumption of the unique visitor's type (such as a banner on a food & dining page or a health & fitness page) doesn't fit the definition of targeted that we use. 8 months ago
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  • ianhartten Thrive Internet Markting at Thrive Internet Markting Great slide deck Gordon. QQ: On slide #6 you mention Targeted banner sales. Can you explain that term? Are you saying Google Retargeting (remarketing) ads or do you mean banners for restaurants placed on pages with food focused content as an example? Ian Hartten - Toledo.com 8 months ago
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Newspaper advertising forecast for 2013 Newspaper advertising forecast for 2013 Presentation Transcript