How Local Sales Forces Organize Digital EffortsJanuary 2012 Sample charts from the report
BackgroundThe following charts are samples from Borrell’s report,“Assessing Local Digital Sales Efforts: Compensation,Org. Structure, Attitudes & Effectiveness,” publishedJan. 17, 2012. The executive summary or full report canbe downloaded at www.borrellassociates.com .These charts may be used publicly with properattribution to Borrell Associates. For information, call757-221-6641.
Research ComponentsThe analysis in this report was derived from the followingprincipal data sources: An online survey of 345 local media sales managers that yielded 230 usable responses, conducted Nov. 2011 – Jan. 2012 Borrell’s database of online revenue and number of dedicated sales reps at more 5,100 local media companies in the U.S. and Canada A survey of 7,805 local businesses conducted Jan-Dec. 2011
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Thank You!We hope you enjoyed these charts from our report. Wepublish a dozen reports per year and invite you to learn moreat the following URL:http://www.borrellassociates.com/reports/industrypapersYou’ll find free information and other charts and tables. Ifyou have questions, call 757-221-6641 or email us firstname.lastname@example.org.
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