To be released Nov. 15, 2011                at www.borrellassociates.comNovember 2011       Preview of charts & graphics f...
See your market’s data at www.adspending.com
Local Online Advertising, 2000-2012www.borrellassociates.com                                                         • Fla...
2012                            Local Online Advertising by Format & Sellerwww.borrellassociates.com© 2011 Borrell Associa...
Change in Share for Local Media, 2002-2012www.borrellassociates.com                            Share                      ...
Mobile                                                      Advertising                                                   ...
Top 20 Growth Markets for Local Onlinewww.borrellassociates.com© 2011 Borrell Associates Inc. All Rights Reserved.
Thank You!                        Sign up for a subscription and get 20% off: Go to                        http://www.borr...
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Borrell 2012 Local Online Outlook November 2012

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These are slides from Borrell Associates' latest forecast for local online advertising in 2012. The deck includes a half-dozen charts and graphics from Borrell's 2012 Budgeting report, published Nov. 15, 2012.

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  • The WOW slide here is #6. If this comes true (which we believe is highly likely), desktop PCs will be an icon of the last decade...available only in yard sales and thrift stores.
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Borrell 2012 Local Online Outlook November 2012

  1. 1. To be released Nov. 15, 2011 at www.borrellassociates.comNovember 2011 Preview of charts & graphics from the report
  2. 2. See your market’s data at www.adspending.com
  3. 3. Local Online Advertising, 2000-2012www.borrellassociates.com • Flattened from 2008-2010 • Resurgence in 2011-12 • $15.7 billion in 2011 • $18.5 billion in 2012 • 2012 growth rate: 18% © 2011 Borrell Associates Inc. All Rights Reserved.
  4. 4. 2012 Local Online Advertising by Format & Sellerwww.borrellassociates.com© 2011 Borrell Associates Inc. All Rights Reserved.
  5. 5. Change in Share for Local Media, 2002-2012www.borrellassociates.com Share Of Local Online Advertising© 2011 Borrell Associates Inc. All Rights Reserved.
  6. 6. Mobile Advertising Quicklywww.borrellassociates.com Dominates Local Online Spending© 2011 Borrell Associates Inc. All Rights Reserved.
  7. 7. Top 20 Growth Markets for Local Onlinewww.borrellassociates.com© 2011 Borrell Associates Inc. All Rights Reserved.
  8. 8. Thank You! Sign up for a subscription and get 20% off: Go to http://www.borrellassociates.com/reports/subscription and Use code SUB20 To test drive our Online Compass or schedule a free walk- through of ad spending patterns in your local market with one of our analysts, visit www.adspending.com.© 2011 Borrell Associates Inc. All Rights Reserved.

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