Infographer agency portfolio presentation jan 2013
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Infographer agency portfolio presentation jan 2013



Infographer agency portfolio presentation jan 2013

Infographer agency portfolio presentation jan 2013



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Infographer agency portfolio presentation jan 2013 Infographer agency portfolio presentation jan 2013 Presentation Transcript

  • agency | blogInfographer        Business InfographicsInformation designData visualization
  • — Own methodology— Our mission is to deliver results that help our client profiton our visualizationsis the worldwide visual communications agencyfor the needs of clear and distinctcommunication of the sence, structure and logic,revealing the hidden knowledgeand evolving comprehensionInfographer  Here we are— We run the most comprehensive blog infographer.rudedicated to business infographics and visualization at work,serving the community since 2009
  • Infographics is the ability to transfer the result of mentalanalysis into image.Infographics is the part of Visual communications, and refers tovisualization of data, logic and meaningPurpose of infographics:Deliver the meaning to target audiences suitable for:§  Journalists;§  Managers of every kind of presentation/reporting;§  Scientists;§  Politicians.Visuals are extremely important for understanding of complexterms, tech processes, different facts and figures, as well asthe complicated logic structures and tricky ideasExample: coffee menuDo you know the difference between Cappuccino,Americano and Espresso Macchiato?The role of infographicsInfographics
  • Depict complicated logical process,structureEfficiently used for:§  Business management and consulting tovisualize and explain business processes;§  Explanation of logic and structures ofinformation;§  Scientific reports.1Areas of applicationInfographicsEffectively track the companyperformance progressEfficiently used for:§ Business reports, prepared for top managementlevels and investors. They visualize at executiveinteractive report screens the information aboutKPI measures, company-wide and per-departmentmetrics2
  • Bring attention to the most important factsEfficiently used for:§ Press-releases, as an eye-catching point for the news, toshow the changes introduced, and to bring viral effect;§ Politics;§ Media and journalism, to depict the facts on theparticular subject in concise manner.3Describe particular subject in detail, tostimulate interest in your data, to readyour informationEfficiently used for:§  Magazines – visual addition to the publications andraw data / or even full replacement of text and datawith infographics only;§  E-learning and other cases when there is no directcontact with the recipient of the information;4Areas of applicationInfographics
  • 1. Text in PowerPointpresentations classics2. Metaphormountain with several roadsand flag on top (the goal)3. RoadMapdiagram of the consecutive tasksBMW Financial Services strategy waspresented in 3 different ways to three non-overlapping groups of MBA students, andstatistical data about consumption of thisinformation was collected.Visualizations 2 and 3 are superior with the following qualitative results:§ Better memorization (storing in activepart of the memory);§ The same presenter got higher marksfor his presentation skills (however thespeech was just the same);§ Higher attention of the audience;§ Adoption of the informationpresented is higherMartin J. Eppler * conducted the research in Media and communicationsmanagement, University of St. Gallen (Switzerland)Infographics does the job, it is a proven factEfficiency of infographics in business communications
  • Analytics Core service. Work on any visual communication project starts from in-deep analysis of the raw data, notcandy pictures. Your data and goal of communication is all we need. We present you logically structuredvisuals, suitable for proper communication of your ideas.Presentations,annual reports,white papersWe create the structure of the presentation with accent on data, logic and infographics. 2 types:— Speech presentation. Key elements: Structure, emotional aspect of the visuals, simple clean design;— «Presentation as a document», distributed for self-reading and analysis. Data-rich and structuredWe also create other types of print, filled with stats and logic structures / processes / etc, for the caseswhen using just text would be enormous and not easy to understand.Dashboards,infoscreensDo you manage a team, and monitor the efficiency?Dashboard is the no-brainer for executives. We know hot to analyze the information for the dashboards andhow to present it visually. We know how to deliver the info in concise manner for decision-making.Illustrations Visual presentation of any statistical / meaningful information, maps — in a correct and beautiful way.Easy to read and to understand core meaning and communication messages, yet nice to look at. It is easierfor the viewer to make conclusions that you pre-planned for them.Visual consultingVisual ThinkingBusinessGrapher  «How does it work?»We create schemes and diagrams, which depict complicated information structures, business processesand interactions, based on your ideas. We help you structure your own ideas, eliminate tons of pages ofbusiness model description. We facilitate visualization process by interviewing. Outcome is simple:illustration, brochure, interactive presentation or any other visual (created specially for the model ofviewer’s interaction with this information) – but it is a very well structured message delivery1. Static image 2. Animated story 3. InteractiveapplicationTypes of visual for every kind of projectWhat we doinfographer team
  • 1. Raw data/information collection:Usually delivered by client. When required, Infographer may conduct specialfacilitation meeting session with the client team and stake holders interviews, toextract information out of the brains.2.1 Raw data/information processing:Infographer is processing the collected data, to reveal logic structures in theinformation, dependencies etc. Understanding of the information that is mustshow, and nice-to-have information be included in the final visuals (based on thetask of visual communication).2.2 Draft Sketching:Infographer creates the layout sketches of the information processed (black andwhite colors with focus on meaning, not on style).All logical structures are put into layout according the the readability schemes andvisualization techniques. Draft is an almost complete infographics (including textsand ideas on visuals), still without decoration.3. Illustration:Can be done by infographer or by Client’s own designers.Illustrator’s task at this stage is to create the full-color illustration, preserving thelayout, all the elements and visual links between them, amounts of information andtext blocks. Visualization from Draft stage is the master guide for the graphics.Illustration style depends on the project requirements and brand book limits.Draft sketch example:How it went to final illustration:Methodology: project stagesinfographer team
  • Portfolio | UralkaliInteractive presentation with 6 main screens and approx. 30 pop-ups, for web and iPad useProject: Interactive presentation for investors, lightningup favorable facts about Uralkali as one of the mostprofitable companies for investmentRaw data:§ Annual report, interviewsTo watch → → “Why invest in Uralkali”Objectives and tasks:§ Convince the investors, that Uralkali company is good to invest in§ Pack lots of data in a very short (several slides) structure§ Design interactivity to stimulate the data exploration§ Programming
  • Portfolio | SiemensInteractive presentation with 11 illustrations and some popups, for webProject: Interactive infographics about different industrialtechnologies supplied by Siemens. Core element ofSiemens’ media presence at websiteRaw data:§ Some non-structured articles in magazines abouttechnologies and their benefitsObjectives and tasks:§ Show the Forbes reader, that Siemens is not just the home appliances company§ Create the interactive case album of Siemens technologies§ Create from scratch key visual for every of the cases, relying on the minimuminformation available, while the access to Siemens representatives was restrictedview → slidesIllustration DIN Ä4Examples of pages
  • Portfolio | Open GovernmentPresentation with 15 slides + A4 one-page statistics reportProject: Visualize the statistics of several online projectof Moscow City Government. This is direct report for theMayor of Moscow and City Government:— Multi-page detailed report— Single-page statsRaw data:§ Website performance statsObjectives and tasks:§ Develop the first visually correct report about government websites performance§ Unify scales. Report consists of many figures that are “a fraction of another figure,that is a fraction of one other figure” – single scale is necessary for understanding§ Create one-page report with all the stats at a glancePresentation slidesIllustration DIN Ä4
  • Portfolio | Ministry of Economy32-page brochure with special fly-out cover pageCover page includes special extra fly-out page for all-Russia stats, making it possible tocompare visually a certain goods stats with overall Russia statsProject: Report on inflation in Russia, about 13 majorconsumer goods categoriesRaw data:§ Excel tables with calculations, report text draftObjectives and tasks::§ Make the government report visual and self-explanatory, by using only the mostcommonly used chart types and light types on infographics for easy-reading§ Add structure to the text, re-think the data for easier presentation, and createvisualization template for datasets of very different consumer goods
  • Portfolio | IFC (World Bank Group)Single A4 illustrationProject: One-pager report/teaser for potential clients,describing the major results of an IFC consulting project(industrial efficiency and environment safety areas)Raw data:§ 10-page project descriptionObjectives and tasks:§ To show the professional competencies of the consulting team to the clients§ To summarize three years of project work (which included enormous amount ofdecisions and work), into single A4 page§ Create very light design style, not breaking the official IFC brand guidelines
  • Portfolio | First Law PortalSingle Ä4 illustration, visual thinking business modelProject: New business model visualization for investorsRaw data:§ Interview with founders of the project + 50-pages ofbusiness plan textObjectives and tasks:§ To persuade investors that the idea is thoroughly thought over,and project is planned§ Break through the clutter of other traditional startups business cases§ Illustrate use cases and monetization for the new web portal, and its advantages forthe three main user types: legal advisories, companies, and people.
  • Portfolio | Mansurovo Agro4-min animationProject: 4-minute promo animation for investors andgovernment, which describes advantages of this newagro production group (implementing many moderntechnologies), and details on economics of the regionRaw data:§ Stake holders interviews, some preliminarypresentationObjectives and tasks:§ Create 4-minute animation out of enormous amount of non-structuredinformation. Purpose of the animation: airing at exhibitions, presentation togovernment§ Full production process (including music and voice-over)ScreenshotsFull copy available →
  • Portfolio | DIT Ministry of Moscow GovernmentPresentations, illustrations, schemes, user interfaces, visual thinking models, business development, trainings, etc.Project: Full-scale outsourcing support of thevisualization services for the IT Ministry of the Moscowgovernment.During this long-term partnership, Infographer:§ has built the team for 24/7 support (Moscowgovernment never sleeps and has many overnightwork)§ created 200+ presentations (reported to MoscowGovernment, Mayor of Moscow, Russian Government,and the President).§ Tightest deadlines followed successfullyOn-going relations since Feb 2012.Objectives and tasks:§ Facilitation of ideas development, support for rolling out ideas into project§ Presentations of projects, for speeches in the Moscow Government§ Reports to the Mayor of Moscow and other heads of the city§ Website and interactive screens user interfaces development§ Team trainings and education§ Some government projects required extra marketing support (promotion amongcitizens). We successfully built dedicated marketing teams (10+ people) incl. PR,graphics and other specialists.
  • Portfolio | Ministry of AgriculturePresentations, 30-slidesProject: Official presentation of the Russian delegationshown at annual world symposium about food security inMexico on 2012, explaining the concept of Food Security,developed by Russia.Objectives and tasks:§ Develop the presentation structure, facilitate content creation by the ministryemployees, and the whole creative production process
  • Portfolio | Energy Efficiency42-slide presentationRaw data:§ Business model calculations in Excel + interview withmodel developers.Client: Samara regional Government + Energy ServicesCompanyObjectives and tasks:§ To show the whole story of production-transportation-consumption process ofenergy delivery to consumer, highlighting areas of possible improvement during2009-2020 yy.§ Highlight potential savings, and visualize financial model of the business plan§ To “sell” the project to the government and the Head of the region
  • Project: Top-level dashboard for easy decision-makingprocess. Client has so many companies in portfolio, thatautomated investment performance analysis system(with unified methodology) was developed.Client: Rostekhnologii is the leading Russian investmentcompany with shares in 100+ industry companies,including partnerships with Mercedes Benz GroupObjectives and tasks:§ Create the dashboard logic (use cases, number of screens and principles ofinteraction with data, structure of screens), that reflects the methodology ofinvestment feasibility study (developed for the Client by a group of scientists)§ Dashboard layout drafts, style and help with further implementation by the ITIntegrator CROCRaw data:§ Interviews with developers of methodology, text description of calculationmethodologyPortfolio | RostekhnologiiInteractive top-management dashboardThree main screens overview – only draft is presented here for confidentiality reasons
  • Project: Dashboard for Russia Development Program, curatedby the President of RussiaRaw data:§ 100-page MS Word-file with strategy description +templates of data entry forms.Client: Informexpertiza is the department in Government ofRussia, for special IT projectsTasks:§ To create from scratch the system of KPIs, by re-working dozens of simple paper-based reports (used by the government officials).§ To create logic of interaction with data (logic of links between dashboards)§ Research on the data availability (for this reporting).§ Visualize the performance of every Ministry, and every government agency, withsplit by geographical regions.Portfolio | InformexpertizaInteractive dashboard system with 5 main screens
  • Project: One-pager reporting system for middle-levelmanagementObjectives and tasks:§ Integrate the dashboard into current IT systems of the Client§ Create data presentation layouts, and make Excel+VBA programmingRaw data:§ interviews, data in MS Excel filesPortfolio | Knorr (Russia)1-page interactive dashboard in MS Excel + VBADrafts
  • Portfolio | Coffee in MoscowInteractive infographics for web+ iPadProject: Interactive report with stats about coffee pricesin 8 most popular coffee shop chains in Moscow(own project of the Agency)Raw data:§ Manual price collection by fieldvisits to every coffee shopObjectives and tasks:§ Project mission: to help Moscow citizens choose the coffee shop§ Analytics: Invent the idea of an interactive project, brainstorm and develop theproject idea. Data collection§ Design: Visualization and programmingOnline→
  • Portfolio | Trainingsinfographics trainingsProject type: Internal corporate trainings on datavisualization and visual thinking skills. End customer:analytics departments, marketing departmentsReference list:— Pepsi Russia— RAO EES of Russia— Sberbank— Megafon— AEGIS media house— Hachette Filipacchi publishing houseTask:§ To share the knowledge of data visualization with the most powerful analyticsteams, for further knowledge usage at reporting, presentations etc§ Develop visual thinking skills§ Equip managers (non-designers) with easy guidelines and tools for in-housecorporate infographics creation
  • Portfolio | SeverstalIllustrations, schemes, presentationsProject: Learning materials for company internal MBA /other trainings. 30+ papers, brochures, presentationscreatedClient: Severtal HR department. Severstal is the leadingRussian steel production companyTasks:§ Create layouts and final designs out of sound explanations§ Tables, schemes, diagrams, illustrations, etcSome pages examples
  • Portfolio | GEO travel magazineIllustrations
  • Best reference list
  • Max GorbachevskiyCo-founder, 916 672 93 29Max GorchakovHead of Moscow 916 628 47 64Irina 173 625 61 26Any inquiriesHow to reach usinfographer.ruPublic blog with theory, best cases, tools forinfographics. The world of corporate infographicsPostal addressRussia Moscow 119071, Leninskiy Prospekt 30AGermany Hamburg 22765, Planckstrasse 15Netherlands Den Haag soon!