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A crash course in G+introducingGoogle+ for Businesses
Agenda• Intro / Background• What is Google+?• Why should you care?• Website integration• Getting started• Circles, Ripples, Sparks, Hangouts
Who is this guy?• BBA from • CEO of Motive8 Media CapilanoU, diploma in Inc. (founded 2009) web development, self- – Web development and taught in Internet Internet Marketing for Marketing SMB • CEO of Popcorn (founded 2011) – Social Media and PR for restaurants and hospitality
Social Media is NOT New• Social media includes web-based and mobile technologies used to turn communications into interactive dialogue. – Source: Wikipedia
Search Engines (SEO)• Traditional based on link building and keywords• Flawed system, Easily gamed• G+ integrated search results• Highlighted over regular search results• Can include G+ profiles, posts, pictures, a nd links
Google Search Plus Your World Can’t turn off social search in Canada (yet) Only way is to log out of your Google account
What Can Brands & Individuals Do?5 Ways to Promote Yourself:1. Create your G+ personal and brand page2. Promote your G+ profile on other social media networks3. Get a G+ badge and a +1 button for your website4. Promote your websites and social links on your G+ profile5. Use relevant keywords in your profile and posts
Your WebsiteAdd your G+ badge Add a +1 buttonhttp://bit.ly/GBadge
Google Circleshttp://youtu.be/ocPeAdpe_A8• Existing customers• Prospects• Industry professionals• Suppliers• Trade media representatives• Other relevant target audience segments (Grandmothers living in Richmond?)
• Add Add Add Add Add people.• Promote your Google+ business page from your personal profile• Once they add your Google+ Page you can then add the individuals into your circle.
Google Sparks• Discovery tool• Nothing interesting to say? Find interesting content to share• “Spark” up a conversation
What to post and where?• Twitter: Real-time & succinct, with existing and potential customers• Facebook: Talk to your customers, favours rich media• LinkedIn: industry- or company- specific news, less convo, more info• Google+: stimulate discussions
Conclusion Brand Awareness •Own & Dominate search results •Make it easier for your customers to find you
Conclusion Search Engines •SEO is becoming increasingly social •Google is becoming a recommendation engine
Conclusion Targeted Communications • Circles - Segment your contact list and tailor your communications • G+ Search - Find other professionals • Sparks - Discover & share content related to your industry • Hangouts - Video conferencing
Conclusion Google+ is NOT the new Facebook. Google+ is NOT a ghost town, it’s still being built. Offers limited benefits today. Plenty of potentially useful features.
Continue the discussion…THANKS! Any questions?Download this presentation:http://slidesha.re/cprsgoogle@DennisPang (Twitter)firstname.lastname@example.org