A crash course in G+introducingGoogle+ for Businesses
Agenda•   Intro / Background•   What is Google+?•   Why should you care?•   Website integration•   Getting started•   Circ...
Who is this guy?• BBA from                 • CEO of Motive8 Media  CapilanoU, diploma in      Inc. (founded 2009)  web dev...
Social Media is NOT New• Social media includes  web-based and mobile  technologies used to  turn communications  into inte...
In the beginning…
Social Media in 2012
David vs Goliath
What is Google+?• Google Plus, Google+, G+• Google’s anti-Facebook social  media network & identity service• Adding 625,00...
But is anybody REALLY using it??     average monthly usage by US users                    (source: ComScore)              ...
Why You Should Care?   Brand Awareness   Search Engines   Targeted Communications
Brand Awareness• Maximize your online  footprint• Social media profiles  optimize well for search  engines• Control over y...
Social profilesdominate SERP
Search Engines (SEO)• Traditional based on link  building and keywords• Flawed system, Easily  gamed• G+ integrated search...
Google Search Plus Your World   Can’t turn off social search in Canada (yet)  Only way is to log out of your Google account
What Can Brands & Individuals Do?5 Ways to Promote Yourself:1. Create your G+ personal and brand page2. Promote your G+ pr...
Your WebsiteAdd your G+ badge Add a +1 buttonhttp://bit.ly/GBadge
Google Circleshttp://youtu.be/ocPeAdpe_A8•   Existing customers•   Prospects•   Industry professionals•   Suppliers•   Tra...
• Add Add Add Add Add people.• Promote your Google+ business page from your personal profile• Once they add your Google+ P...
Google Sparks• Discovery tool• Nothing interesting to  say? Find interesting  content to share• “Spark” up a  conversation
How do you stay up to date with PR news?
Analytics?
:(
Google Ripples: How is your post beingshared?
Google Hangoutshttp://www.youtube.com/watch?v=QN38vHZjWXw• Video conferencing for up to 10 people
Ways to use Hangouts1.   Meetings2.   Customer Service3.   Market Research4.   Feedback5.   Announcements6.   Brainstormin...
Do a dry test run first.
What to post and where?• Twitter: Real-time & succinct, with  existing and potential customers• Facebook: Talk to your  cu...
Conclusion             Brand Awareness         •Own & Dominate          search results         •Make it easier for your   ...
Conclusion         Search Engines         •SEO is becoming          increasingly social         •Google is becoming a     ...
Conclusion         Targeted Communications         • Circles - Segment your contact list           and tailor your communi...
Conclusion             Google+ is NOT the new Facebook.    Google+ is NOT a ghost town, it’s still being built.           ...
Continue the discussion…THANKS! Any questions?Download this presentation:http://slidesha.re/cprsgoogle@DennisPang (Twitter...
Google+ for Businesses
Google+ for Businesses
Google+ for Businesses
Google+ for Businesses
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Google+ for Businesses

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Intro to Google+

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  • This presentation demonstrates the new capabilities of PowerPoint and it is best viewed in Slide Show. These slides are designed to give you great ideas for the presentations you’ll create in PowerPoint 2011!For more sample templates, click the File menu, and then click New From Template. Under Templates, click Presentations.
  • Google+ for Businesses

    1. 1. A crash course in G+introducingGoogle+ for Businesses
    2. 2. Agenda• Intro / Background• What is Google+?• Why should you care?• Website integration• Getting started• Circles, Ripples, Sparks, Hangouts
    3. 3. Who is this guy?• BBA from • CEO of Motive8 Media CapilanoU, diploma in Inc. (founded 2009) web development, self- – Web development and taught in Internet Internet Marketing for Marketing SMB • CEO of Popcorn (founded 2011) – Social Media and PR for restaurants and hospitality
    4. 4. Social Media is NOT New• Social media includes web-based and mobile technologies used to turn communications into interactive dialogue. – Source: Wikipedia
    5. 5. In the beginning…
    6. 6. Social Media in 2012
    7. 7. David vs Goliath
    8. 8. What is Google+?• Google Plus, Google+, G+• Google’s anti-Facebook social media network & identity service• Adding 625,000 new users a day• Reach 400 million users by end of 2012
    9. 9. But is anybody REALLY using it?? average monthly usage by US users (source: ComScore) Google+ Facebook Jan 2012 3.3 mins 7.5 hours Dec 2011 4.8 mins 7.0 hours Nov 2011 5.1 mins 6.8 hours
    10. 10. Why You Should Care? Brand Awareness Search Engines Targeted Communications
    11. 11. Brand Awareness• Maximize your online footprint• Social media profiles optimize well for search engines• Control over your search engine results• Drive more traffic to your website
    12. 12. Social profilesdominate SERP
    13. 13. Search Engines (SEO)• Traditional based on link building and keywords• Flawed system, Easily gamed• G+ integrated search results• Highlighted over regular search results• Can include G+ profiles, posts, pictures, a nd links
    14. 14. Google Search Plus Your World Can’t turn off social search in Canada (yet) Only way is to log out of your Google account
    15. 15. What Can Brands & Individuals Do?5 Ways to Promote Yourself:1. Create your G+ personal and brand page2. Promote your G+ profile on other social media networks3. Get a G+ badge and a +1 button for your website4. Promote your websites and social links on your G+ profile5. Use relevant keywords in your profile and posts
    16. 16. Your WebsiteAdd your G+ badge Add a +1 buttonhttp://bit.ly/GBadge
    17. 17. Google Circleshttp://youtu.be/ocPeAdpe_A8• Existing customers• Prospects• Industry professionals• Suppliers• Trade media representatives• Other relevant target audience segments (Grandmothers living in Richmond?)
    18. 18. • Add Add Add Add Add people.• Promote your Google+ business page from your personal profile• Once they add your Google+ Page you can then add the individuals into your circle.
    19. 19. Google Sparks• Discovery tool• Nothing interesting to say? Find interesting content to share• “Spark” up a conversation
    20. 20. How do you stay up to date with PR news?
    21. 21. Analytics?
    22. 22. :(
    23. 23. Google Ripples: How is your post beingshared?
    24. 24. Google Hangoutshttp://www.youtube.com/watch?v=QN38vHZjWXw• Video conferencing for up to 10 people
    25. 25. Ways to use Hangouts1. Meetings2. Customer Service3. Market Research4. Feedback5. Announcements6. Brainstorming7. Engagement
    26. 26. Do a dry test run first.
    27. 27. What to post and where?• Twitter: Real-time & succinct, with existing and potential customers• Facebook: Talk to your customers, favours rich media• LinkedIn: industry- or company- specific news, less convo, more info• Google+: stimulate discussions
    28. 28. Conclusion Brand Awareness •Own & Dominate search results •Make it easier for your customers to find you
    29. 29. Conclusion Search Engines •SEO is becoming increasingly social •Google is becoming a recommendation engine
    30. 30. Conclusion Targeted Communications • Circles - Segment your contact list and tailor your communications • G+ Search - Find other professionals • Sparks - Discover & share content related to your industry • Hangouts - Video conferencing
    31. 31. Conclusion Google+ is NOT the new Facebook. Google+ is NOT a ghost town, it’s still being built. Offers limited benefits today. Plenty of potentially useful features.
    32. 32. Continue the discussion…THANKS! Any questions?Download this presentation:http://slidesha.re/cprsgoogle@DennisPang (Twitter)dennis@gopopcorn.ca
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