Google+ for Businesses

A crash course in G+introducingGoogle+ for Businesses

Agenda• Intro / Background• What is Google+?• Why should you care?• Website integration• Getting started• Circles, Ripples, Sparks, Hangouts

Who is this guy?• BBA from • CEO of Motive8 Media CapilanoU, diploma in Inc. (founded 2009) web development, self- – Web development and taught in Internet Internet Marketing for Marketing SMB • CEO of Popcorn (founded 2011) – Social Media and PR for restaurants and hospitality

Social Media is NOT New• Social media includes web-based and mobile technologies used to turn communications into interactive dialogue. – Source: Wikipedia

In the beginning…

Social Media in 2012

David vs Goliath

What is Google+?• Google Plus, Google+, G+• Google’s anti-Facebook social media network & identity service• Adding 625,000 new users a day• Reach 400 million users by end of 2012

But is anybody REALLY using it?? average monthly usage by US users (source: ComScore) Google+ Facebook Jan 2012 3.3 mins 7.5 hours Dec 2011 4.8 mins 7.0 hours Nov 2011 5.1 mins 6.8 hours

Why You Should Care? Brand Awareness Search Engines Targeted Communications

Brand Awareness• Maximize your online footprint• Social media profiles optimize well for search engines• Control over your search engine results• Drive more traffic to your website

Social profilesdominate SERP

Search Engines (SEO)• Traditional based on link building and keywords• Flawed system, Easily gamed• G+ integrated search results• Highlighted over regular search results• Can include G+ profiles, posts, pictures, a nd links

Google Search Plus Your World Can’t turn off social search in Canada (yet) Only way is to log out of your Google account

What Can Brands & Individuals Do?5 Ways to Promote Yourself:1. Create your G+ personal and brand page2. Promote your G+ profile on other social media networks3. Get a G+ badge and a +1 button for your website4. Promote your websites and social links on your G+ profile5. Use relevant keywords in your profile and posts

Your WebsiteAdd your G+ badge Add a +1 buttonhttp://bit.ly/GBadge

Google Circleshttp://youtu.be/ocPeAdpe_A8• Existing customers• Prospects• Industry professionals• Suppliers• Trade media representatives• Other relevant target audience segments (Grandmothers living in Richmond?)

• Add Add Add Add Add people.• Promote your Google+ business page from your personal profile• Once they add your Google+ Page you can then add the individuals into your circle.

Google Sparks• Discovery tool• Nothing interesting to say? Find interesting content to share• “Spark” up a conversation

How do you stay up to date with PR news?

Analytics?

Google Ripples: How is your post beingshared?

Google Hangoutshttp://www.youtube.com/watch?v=QN38vHZjWXw• Video conferencing for up to 10 people

Ways to use Hangouts1. Meetings2. Customer Service3. Market Research4. Feedback5. Announcements6. Brainstorming7. Engagement

Do a dry test run first.

What to post and where?• Twitter: Real-time & succinct, with existing and potential customers• Facebook: Talk to your customers, favours rich media• LinkedIn: industry- or company- specific news, less convo, more info• Google+: stimulate discussions

Conclusion Brand Awareness •Own & Dominate search results •Make it easier for your customers to find you

Conclusion Search Engines •SEO is becoming increasingly social •Google is becoming a recommendation engine

Conclusion Targeted Communications • Circles - Segment your contact list and tailor your communications • G+ Search - Find other professionals • Sparks - Discover & share content related to your industry • Hangouts - Video conferencing

Conclusion Google+ is NOT the new Facebook. Google+ is NOT a ghost town, it’s still being built. Offers limited benefits today. Plenty of potentially useful features.

Continue the discussion…THANKS! Any questions?Download this presentation:http://slidesha.re/cprsgoogle@DennisPang (Twitter)dennis@gopopcorn.ca

Google+ for Businesses

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