First store small dairy store in their three-story Drury Lane home. passion for order, cleanliness, and high-quality merchandise made the shop an inviting place
History Sainsbury’s opened its first store on Londons Drury Lane in 1869 by John James sainsbury and Mary Ann sainsbury. By 1882 Sainsbury’s started selling their own brand(private label). First to recruit women to work in stores during the First world war. First to open sell service store by 1950. First to introduce Bakery ,fresh Fish counters and Petrol shops by 1970. First to introduce carry bags made from recycle material by 1989.
History First to introduce Fair trade in the major supermarket in UK by 1994. It was the first retailer to convert all our bananas to 100% Fairtrade by 2007. It was the first retailer to launch our own brand 1% fat milk by 2008. It became the worlds largest retailer of Fairtrade products by 2010.
Company Operates with around 21 million customer transactions every week 150,000 Employees 2,000 suppliers Spread over all major cities of UK .some of them are Belfast Livingston, Salford. With all these Sainsburys has been making a positive impact on the economy, the environment and
BusinessstructureJ Sainsbury plc was founded in 1869 and today operates over 1,000 stores,including 440 convenience stores. It jointly owns Sainsbury’s Bank with LloydsBanking Group and has two property joint ventures with Land Securities GroupPLC and The British Land Company PLC.
Sainsburys propertyFreehold and long leaseholdproperties
Sainsbury’s Bank provides a range of quality products including Insurances, Credit Cards, Savings and Loans
Key success factors o knack of convincing consumers oPrice-comparison schemes oVouchers or coupons oOwn Private labels
Business strategy & objectivesSainsbury’s five areas of focus are underpinned by its strong values and culture,as well as their commitment to operational excellence. They put the customer atthe heart of everything they do, aiming to make the lives easier every day byoffering great quality and service at fair prices.
Great foodFresh food remains central to Sainsbury’s business and its success. It isa key battleground for UK supermarkets, with today’s savvy shoppershaving high expectations about the quality, value and integrity of theirfood, particularly fresh produce.
Compelling general merchandise & clothingIts general merchandise and clothing businesses continue to grow fasterthan its food business and continue to gain market share. As they developstore estate, they have expanded ability to offer non-food. Now they have161 stores selling larger non-food offer, 22 more than last year.
Complementary channels & servicesCustomers now have far more choice of how, when and where they buy.Sainsbury’s business is both influencing and benefiting from new andinterrelated customer choices. At Sainsbury’s, this could mean a largesupermarket shopping trip balanced by more frequent and local top-ups,with the option of ordering online, from a range of devices, either forcollection or delivery.
Developing new businessSainsbury exploring a range of new opportunities beyond its core business,looking to grow value based on the trust customers have in Sainsbury’s.