about.me/gopalkamat    Photo Credits: Flickr CC licensed and other royalty-free images1
Welcome to...say             and   me!Gopal KamatMay 2012
Or simply “Social media      forphotographers”
Popquiz
Facebook                          Twitter                          Reddit                         Blogger                 ...
In plain englishhttp://youtu.be/MpIOClX1jPE                 6            5/18/2012
Social Media is...AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND ...
Web 2.0    is an    ENABLER    for Social    Media8                5/18/2012
All about YOU!                           YOU want                 a rich dynamic experience                 to create your...
Some crazy,  crazynumbers!!      10    5/18/2012
3 years, 2 months and 1 day.First Tweet to the billionth Tweet.Grows at an amazing1,200,000,000 tweets a week &1,000,000+ ...
Over 850,000,000+users with100,000,000,000+connections!                    Source: facebook.com, May 2012               12...
Over 90,000,000+users and the   button isserved over5,000,000,000+times a day!                            Source: Google, ...
Over   10,400,000+              users with   the fastest growth of          any site ever!!                    Source: Pin...
Over 40,000,000+users worldwide who upload     5,000,000    photos every day!                         Source: Instagram, M...
4,000,000,000 videos      are watched every day  24 hours of footage is uploaded every 24 seconds!                       S...
Over 50,000,000+users with over120,000,000+front page impressions!                          Source: tumblr, May 2012      ...
Social Media has longovertaken Pornas the#1activity on the web!                        Source: Grunwald Associates Nationa...
Elementary,  My dear  Watson!       19     5/18/2012
“If you wish to persuade me, youmust think my thoughts, feel my feelings and speak my words.”                         - Ma...
Too little time,too many choices!    Social Media is all about         Relevance                      and not          Vis...
Only14% of people trustadvertisements.                                        90%                     of people trust the ...
Knowing what the consumer wantsBeing able to respond more quicklyto market needsCreating long-lasting relationshipsover ti...
Connecttell them about yourselfConverseengage with yourfuture customers                            Listen       it’s often...
Show Me               the             Money!!!     Photo Credits: TriStar Pictures, “Jerry Maguire” (1996)25              ...
Gary Vaynerchuk (Wine Library TV) grew his family business from $4M to $50M using social media  – $15K in direct mail = 20...
Lenovo – 20% reduction in call center activity due to  new Community websiteBK Whopper Sacrifice site - $50K in investment...
Barack Obama – 3 million online donors = $500M  (92% of donations were <$100)The University of Texas MD Anderson Cancer Ce...
Wetpaint/Altimeter Study (June 2009) found a direct correlation between Brand Social Media efforts and Financial Performan...
And several more...                      30   5/18/2012
So what is Social Media?http://youtu.be/5mid8p4A6Eg                31            5/18/2012
Real Benefits. Real Value.•   Reputation             •   Improved Revenue•   Client Retention       •   Perception Shiftin...
But, But, But...     I’m aPhotographer!         33    5/18/2012
true, but just talent isn’t enough      anymore. relevance is.  the world’s gotten busier and     attention spans shorter....
Seven Habits ofHighly Effective  ........umm,Photographers?          35       5/18/2012
habit #1believe that social media can help       you and your business      this system runs on faith.      don’t think of...
habit #2   the internet is the real world.act the same way as you do in the     real world – be yourself!      don’t just ...
habit #3humans crave stories! people seek    them out, remember them. use your photos to tell stories.   make these honest...
habit #4    find your creative voice           and share it.      oh, and make it visual!after all, you’re a photographer!...
habit #5you don’t always have to share         your own work. sharing others’ ideas, work andother interesting stuff is gr...
habit #6      do not use social media          solely to get work. this is the real world, remember?you don’t always sell ...
habit #7    engage. engage. engage.find other people, brands, pages,etc. that you like and follow them.      like. comment...
Thanks, But Ihave NO CLUE  where to   start!        43      5/18/2012
44   5/18/2012
different meanings     for different people       broad, complex,     not always definable   a mixture of publishing,marke...
Start a Facebook brand page• Fill out your brand profile, get a great cover!• Embrace Timeline, don’t run away from it• En...
47   5/18/2012
48   5/18/2012
49   5/18/2012
50   5/18/2012
Get a Twitter Account•   Discover sources, Check it often, Take it with you•   Build a voice – retweet, reply, react•   Me...
52   5/18/2012
53   5/18/2012
http://twittogs.kamps.org/545/18/2012
Start       in-ning...• Build your profile• Create a few boards, and pin some photos to them• Follow others, like their pi...
56   5/18/2012
57   5/18/2012
http://farbspiel-photo.com/            connect/pinterest-photographers585/18/2012
More ways to engage...                  59     5/18/2012
More ways to engage...                  60     5/18/2012
More ways to engage...                  61     5/18/2012
More ways to engage...                  62     5/18/2012
Build a Landing Page• Use about.me or flavors.me to create an awesome  landing page! Add links to your social media pages....
Get some MOO cards!• Have you heard of MOO Cards?? These are simply  awesome – get yourself some!!                        ...
Some More Tools...• HootSuite – keep track of your social media  accounts• Sendible – like HootSuite, but lets you post  i...
What?? I have NO TIME! Youexpect me todo all that?       66   5/18/2012
67   5/18/2012
- Proxy for old-fashioned networking- Stay flexible and open-minded- Look to find the glove that fits you best- You WILL f...
Go ahead!      Have a        sip!69               5/18/2012
Credits/Thanks!Google (Web, Image, Blog search, etc.)Multiple sourcesVarious blogs:  – Joy of Tech, Geek & Poke, Mashable,...
Questions?                      Connect with me                             Twitter: @gopalkamatFacebook: https://www.face...
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"Say Cheese and Like Me" - Social Media for Photographers

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It used to be that if you were talented your work would surely stand out and with a combination of good work, savvy marketing and some well deserved awards you could actually make a living in this business. Well, look around! The competition isn’t getting any smaller and the ability to stand out harder and harder. Marketing choices are abundant and you no longer know where a client will search for photography. You are spending more of your time marketing yourself than you are shooting for yourself. Your prospective clients feel these differences too. With so many choices of sites to review and photographers to consider, they have countless creative options available to them. So much so that great work is not the only criteria for consideration any more. It is time to realize that it is no longer just about your photographs, but about YOU and the story behind your images. It is crucial to understand that having great work is sometimes not enough and that often times clients now want to know the story behind the you and your work. They want to know what it would be like to collaborate with you long before they pick up the phone to talk with you. And, I believe that integrating social media into your current marketing plan is the single most effective way to have a voice and share your own story.

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"Say Cheese and Like Me" - Social Media for Photographers

  1. 1. about.me/gopalkamat Photo Credits: Flickr CC licensed and other royalty-free images1
  2. 2. Welcome to...say and me!Gopal KamatMay 2012
  3. 3. Or simply “Social media forphotographers”
  4. 4. Popquiz
  5. 5. Facebook Twitter Reddit Blogger Flickr Google+ Pinterest Skype LinkedIn Instagram Youtube DiggPhoto Credits: All logos are copyrights and trademarks of respective services
  6. 6. In plain englishhttp://youtu.be/MpIOClX1jPE 6 5/18/2012
  7. 7. Social Media is...AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.Or, simply put... PEOPLE LIKE YOU AND ME HAVING CONVERSATIONS ONLINE 7 5/18/2012
  8. 8. Web 2.0 is an ENABLER for Social Media8 5/18/2012
  9. 9. All about YOU! YOU want a rich dynamic experience to create your own content to share your ideas to engage in social media to know now with transparency Source: TIME Magazine 9 5/18/2012
  10. 10. Some crazy, crazynumbers!! 10 5/18/2012
  11. 11. 3 years, 2 months and 1 day.First Tweet to the billionth Tweet.Grows at an amazing1,200,000,000 tweets a week &1,000,000+ new accounts a day Source: Twitter.com, May 2012 11 5/18/2012
  12. 12. Over 850,000,000+users with100,000,000,000+connections! Source: facebook.com, May 2012 12 5/18/2012
  13. 13. Over 90,000,000+users and the button isserved over5,000,000,000+times a day! Source: Google, May 2012 13 5/18/2012
  14. 14. Over 10,400,000+ users with the fastest growth of any site ever!! Source: Pinterest, May 2012 14 5/18/2012
  15. 15. Over 40,000,000+users worldwide who upload 5,000,000 photos every day! Source: Instagram, May 2012 15 5/18/2012
  16. 16. 4,000,000,000 videos are watched every day 24 hours of footage is uploaded every 24 seconds! Source: YouTube, May 2012 16 5/18/2012
  17. 17. Over 50,000,000+users with over120,000,000+front page impressions! Source: tumblr, May 2012 17 5/18/2012
  18. 18. Social Media has longovertaken Pornas the#1activity on the web! Source: Grunwald Associates National Study 18 5/18/2012
  19. 19. Elementary, My dear Watson! 19 5/18/2012
  20. 20. “If you wish to persuade me, youmust think my thoughts, feel my feelings and speak my words.” - Marcus Tulius Cicero 20 5/18/2012
  21. 21. Too little time,too many choices! Social Media is all about Relevance and not Visibility! 21 5/18/2012
  22. 22. Only14% of people trustadvertisements. 90% of people trust the recommendations of other consumers. Source: NIELSEN “TRUST IN ADVERTISING” REPORT 22 5/18/2012
  23. 23. Knowing what the consumer wantsBeing able to respond more quicklyto market needsCreating long-lasting relationshipsover timeLeading to more brand loyalty, awareness and evangelism 23 5/18/2012
  24. 24. Connecttell them about yourselfConverseengage with yourfuture customers Listen it’s often the missing link Community build your own 24 5/18/2012
  25. 25. Show Me the Money!!! Photo Credits: TriStar Pictures, “Jerry Maguire” (1996)25 5/18/2012
  26. 26. Gary Vaynerchuk (Wine Library TV) grew his family business from $4M to $50M using social media – $15K in direct mail = 200 new customers – $7.5K in billboards = 300 new customers – $0 (Twitter) = 1800 new customersNaked Pizza set a one day sales record with social media – 68% of sales from Twitter, 85% of new customers 26 5/18/2012
  27. 27. Lenovo – 20% reduction in call center activity due to new Community websiteBK Whopper Sacrifice site - $50K in investment, >$400K estimated return in press/media value + 32 million Free Media impressionsBlendTec quintupled sales with its remarkable “Will it Blend” videos!Dell sold $3M worth of computers on TwitterIntuit introduced “Live Community” into their products in 2007. Unit sales ↑+30% each year. 27 5/18/2012
  28. 28. Barack Obama – 3 million online donors = $500M (92% of donations were <$100)The University of Texas MD Anderson Cancer Center 9.5% increase in registrations using social mediaMoonFruit (web hosting) - $15K investment in social media, ↑30% web traffic, ↑20% sales... hundreds more stories! 28 5/18/2012
  29. 29. Wetpaint/Altimeter Study (June 2009) found a direct correlation between Brand Social Media efforts and Financial Performance – Found that "Social Media Mavens" on average grew company revenues by 18 percent over the last 12 months, while the least engaged companies saw revenues sink 6 percent on average over the same time period. – Reference: www.engagementdb.com 29 5/18/2012
  30. 30. And several more... 30 5/18/2012
  31. 31. So what is Social Media?http://youtu.be/5mid8p4A6Eg 31 5/18/2012
  32. 32. Real Benefits. Real Value.• Reputation • Improved Revenue• Client Retention • Perception Shifting• Efficiency • Client Education• Differentiation • Trust Building• Public Relations and • Community Outreach Exposure • Brand Association 32 5/18/2012
  33. 33. But, But, But... I’m aPhotographer! 33 5/18/2012
  34. 34. true, but just talent isn’t enough anymore. relevance is. the world’s gotten busier and attention spans shorter.self-branding is as important as having good skills. it’s not just about your photos, but also you and your story. 34 5/18/2012
  35. 35. Seven Habits ofHighly Effective ........umm,Photographers? 35 5/18/2012
  36. 36. habit #1believe that social media can help you and your business this system runs on faith. don’t think of it as work. accept it as a part of your life. 36 5/18/2012
  37. 37. habit #2 the internet is the real world.act the same way as you do in the real world – be yourself! don’t just be a business.make real, personal connections. 37 5/18/2012
  38. 38. habit #3humans crave stories! people seek them out, remember them. use your photos to tell stories. make these honest, genuine, refreshing and practice. because practice makes perfect! 38 5/18/2012
  39. 39. habit #4 find your creative voice and share it. oh, and make it visual!after all, you’re a photographer! 39 5/18/2012
  40. 40. habit #5you don’t always have to share your own work. sharing others’ ideas, work andother interesting stuff is great too!so is sharing about your own life, your family and friends. 40 5/18/2012
  41. 41. habit #6 do not use social media solely to get work. this is the real world, remember?you don’t always sell your work to everyone you meet, do you? 41 5/18/2012
  42. 42. habit #7 engage. engage. engage.find other people, brands, pages,etc. that you like and follow them. like. comment. share. repeat. 42 5/18/2012
  43. 43. Thanks, But Ihave NO CLUE where to start! 43 5/18/2012
  44. 44. 44 5/18/2012
  45. 45. different meanings for different people broad, complex, not always definable a mixture of publishing,marketing, networking, sharing, chatting, and much more... 45 5/18/2012
  46. 46. Start a Facebook brand page• Fill out your brand profile, get a great cover!• Embrace Timeline, don’t run away from it• Engage, share, tag, like, connect... 46 5/18/2012
  47. 47. 47 5/18/2012
  48. 48. 48 5/18/2012
  49. 49. 49 5/18/2012
  50. 50. 50 5/18/2012
  51. 51. Get a Twitter Account• Discover sources, Check it often, Take it with you• Build a voice – retweet, reply, react• Mention other users (@) and topics (#)• Get fancy – explore advanced features 51 5/18/2012
  52. 52. 52 5/18/2012
  53. 53. 53 5/18/2012
  54. 54. http://twittogs.kamps.org/545/18/2012
  55. 55. Start in-ning...• Build your profile• Create a few boards, and pin some photos to them• Follow others, like their pins, get active. 55 5/18/2012
  56. 56. 56 5/18/2012
  57. 57. 57 5/18/2012
  58. 58. http://farbspiel-photo.com/ connect/pinterest-photographers585/18/2012
  59. 59. More ways to engage... 59 5/18/2012
  60. 60. More ways to engage... 60 5/18/2012
  61. 61. More ways to engage... 61 5/18/2012
  62. 62. More ways to engage... 62 5/18/2012
  63. 63. Build a Landing Page• Use about.me or flavors.me to create an awesome landing page! Add links to your social media pages. 63 5/18/2012
  64. 64. Get some MOO cards!• Have you heard of MOO Cards?? These are simply awesome – get yourself some!! 64 5/18/2012
  65. 65. Some More Tools...• HootSuite – keep track of your social media accounts• Sendible – like HootSuite, but lets you post images• Klout – helps measure your influence• Constant Contact & TinyLetter – run newsletters• Google yourself and work on improving the results! 65 5/18/2012
  66. 66. What?? I have NO TIME! Youexpect me todo all that? 66 5/18/2012
  67. 67. 67 5/18/2012
  68. 68. - Proxy for old-fashioned networking- Stay flexible and open-minded- Look to find the glove that fits you best- You WILL find ways to use social mediafor yourself!Every time anyone tells me they dont have "time" for social media it sounds more and more like, "I know its important. Im just lazy" 68 5/18/2012
  69. 69. Go ahead! Have a sip!69 5/18/2012
  70. 70. Credits/Thanks!Google (Web, Image, Blog search, etc.)Multiple sourcesVarious blogs: – Joy of Tech, Geek & Poke, Mashable, Scobleizer, TechCrunch, CNet, Kyan blog, David Armano, ...And YOU, of course! 70 5/18/2012
  71. 71. Questions? Connect with me Twitter: @gopalkamatFacebook: https://www.facebook.com/gopalkamat Pinterest: http://pinterest.com/gopalkamat/ 71 5/18/2012

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