ADVANCED COMMUNICATION MEDIA FOR RURAL DEVLOPMENT BY GOPAL.Y.M Jr MSc (Extension)

INTRODUCTION In this age of communication information is considered as wealth New advanced medias are those based on silicon chips,laser ,fibre, optics Ensures…………………… accuracy,cost,speed,quality, quantity,timeliness

In this age of communication information is considered as wealth

New advanced medias are those based on silicon chips,laser ,fibre, optics

Ensures…………………… accuracy,cost,speed,quality, quantity,timeliness

Cont…………. The aim of rural communication should go beyond the information dissemination rather it should focus on devloping the human resources

Scope of the study This is an attempt made to investigate the use of advanced media extn personnel in rural area different organizations in dharwad and at diff’nt hierarchial level Year 2004-05

This is an attempt made to investigate the use of advanced media extn personnel in rural area

different organizations in dharwad and at diff’nt hierarchial level

Year 2004-05

objectives To elicit information related to advanced communication media used by diff’nt org’s in for the purpose of rural development To identify the advanced communication media advocated by different org’n for RD To explore the pattern of advanced communication media usage by different level of extn personel

To elicit information related to advanced communication media used by diff’nt org’s in for the purpose of rural development

To identify the advanced communication media advocated by different org’n for RD

To explore the pattern of advanced communication media usage by different level of extn personel

4 . To analyze the factors involved in selection of media by different org’n for RD 5. To study the constraints faced by the usage of advanced CM & suggestion for improvement

4 . To analyze the factors involved in selection of media by different org’n for RD

5. To study the constraints faced by the usage of advanced CM & suggestion for improvement

The advanced CM medias selected for the study is Cell phone Telephone Computers Laptops VCD Satellite communication stations Video audio conferencing Interactive video CAI Video text & tele text

Cell phone

Telephone

Computers

Laptops

VCD

Satellite communication stations

Video

audio conferencing

Interactive video

CAI

Video text & tele text

RESEARCH DESIGN type of orgnization Accessibility pattern perception age designation Training Educational qualification advantages Conceptual frame work Opinion towards appropriateness use of communication media Independent Variable Dependent variable

Constraints faced by respondents during usage of ACM out of 132 72 95 Accesbility &networking of AM 5 81.0 107 Literacy level end users 4 83.30 110 Lack of training 3 68.90 91 Financial sources 2 82.60 109 Physical facilities 1 % frequency constraints SL no

RESULTS ranks provided to each media by respondents 9 Internet 8 Computer 7 Films 6 Slides 5 Telephone 4 News paper 3 Television 2 VCD 1 Exhibition RANK CM

MAJOR FINDINGS More than half of the institutions & organizations (52.63%)are in govt jurisdiction Cent percent organizations possessing telephone at their offices Large percentage (57.6%)belongs to middle management level hierarchy Experience of extension personnel is b/n 2-5 yrs 66.6% have not undergone training 81.06% are using telephone in house 70% extensionn personnel uses computer for documentation`

More than half of the institutions & organizations (52.63%)are in govt jurisdiction

Cent percent organizations possessing telephone at their offices

Large percentage (57.6%)belongs to middle management level hierarchy

Experience of extension personnel is b/n 2-5 yrs

66.6% have not undergone training

81.06% are using telephone in house

70% extensionn personnel uses computer for documentation`

Suggestion by respondents Providing training Replicating cyber extn model all over the India Software in local languages Telecom & IT for small towns/rural areas

Providing training

Replicating cyber extn model all over the India

Software in local languages

Telecom & IT for small towns/rural areas

CONCLUSION Majority of respondents prefer traditional communication media The authority should take adequate training & work shops The higher & middle level extn personnel using ACM at greater extent Lack of software in local languages

Majority of respondents prefer traditional communication media

The authority should take adequate training & work shops

The higher & middle level extn personnel using ACM at greater extent

Lack of software in local languages