Business performance in a digital world - Bizpower 2014Presentation Transcript
IN A DIGITAL WORLD
If brands are build over Years?
Why are they managed over Quarters?
BECAUSE IT HAS BECOME POSSIBLE !
Creative Media Technology
Social Media Strategy
Media planning and buying
Search engine marketing
Social media amplifying
Data & Analytics
Web platform building
Rich media banners
The trend today is heading towards realtime brand
Internet is enabling conversation with people in a way
it was not possible in the era of classic mass media
New forms of social organizations and knowledge
Markets are getting smarter, more informed, more
organized, it changes people fundamentally
MARKETS ARE CONVERSATIONS.
AND CONVERSATIONS ARE DATA.
The marketers have been trained with a campaign mentality, spending
weeks planning, designing and executing a sequential manner. Social
media marketing is changing that. We need the ability to react instantly to
breaking news, changes of technology or negative feedback on our facebook
page. The marketers need not just the mentality, the infrastructure and thge
workﬂows to meaningful participate in realtime business
Slow marketer VS fast thinking marketer
The new rules of marketing and PR by David Meerman Scott
HOW ADS ARE
across one or more channels
using multiple channels, while
continuously switching among them