Energy Efficiency
Concepts, Considerations and Solutions
March 2009!
Introduction to Cisco Solutions!
mrgreen@cisco.com
1

Climate Change is the Most Pressing of Issues
Other Issues Cannot be Ignored
1MW Data Center
177,000,000 kW-Hr of Electricity
60,000,000 Gallons of Water
145,000 lbs of Copper
21,000 lbs of Lead
33,000 lbs of Plastic
73,000 lbs of Aluminum
12,000 lbs of Solder
377,000 lbs of Steel
Clear and concise language is a
32,000,000 kW-Hr of Primary Energy
necessary component of a
productive discussion on Green
10 years; Tier 4; Power, Cooling, Racks, and IT equipment; not included building; includes 2 x IT refresh
Source: Paul Marcoux, VP, Engineering, Cisco
2

Technology Application Areas
Mapping the Network to Sustainability
Consumption: Fixed Assets
• Connected Real Estate
• Connected Urban Development
Production: Energy Utilities
• Smart Grid
• Utility Demand Response
Data Centers Branch & Campus Wide Area Networks
Virtualization Management Backbone
Wide Area Applications
Unified Fabrics Application Delivery
Multi-Service Chassis
Advanced Services
Planning Tools
Collaboration, Measurement, Monitoring, Management
3

Networked Sustainability
Leveraging Network Ubiquity to Measure, Monitor and Manage
Today 2009 2010 and Beyond
• Data Definition • Reporting Standardization • Energy Information Open
• Data Acquisition • 1st Generation IP Power • Control, Automation Standard
• Benchmarking Management Applications • Regulated, Taxed
• 1st Level Analysis • Fixed and Mobile Assets
Where Power Goes
Energy Management Dashboards
Ethernet Follows
Chief Sustainability Officer:
The new role for resource Total Cost Emissions
Efficiency
management will need new tools to Power
report on consumption and costs
4

Energy Efficient
Data Center Solutions
What can be implemented today?
5

Cisco Energy Efficient Data Center Solutions
Incremental Efficiency Gains Across Infrastructure
Power & Cooling
Energy Efficient Data Center
Description
Savings*
Solutions & Products
Solution: Storage Virtualization 4%
Increasing storage utilization allows for the decommissioning of
underutilized assets and the setting of higher utilization policies by
Products: MDS, Nexus Series storage administrators
Solution: Application Delivery 1%
Using a service module form factor versus appliances for SSL Offload
and Server Load Balancing provides incremental power savings
Products: Application Control Engine
Solution: Security Services 1%
Using a service module form factor versus appliances for firewall
services provides incremental power savings related to security
Products: Firewall Services Module
Solution: Networked CRAC 9%
Simply connecting Computer Room Air-Conditioning (CRAC) and
\"synching\" them through Cisco partner technology can eliminate
Products: Catalyst Series or Equivalent \"demand fighting\" between CRAC units
Solution: LAN/SAN Consolidation 1%
Unified Fabrics and Fiber Channel over Ethernet (FCoE) reduces
network infrastructure and structured cabling requirements
Products: Nexus Series
Solution: Right‐Sizing 1%
Planning for UPS and CRAC using tested nominal draw of Cisco
products helps to mitigate \"cascaded inefficiency”
Products: NA, Planning Consideration
Advanced Services
Ef:iciency Assessment Services Provides first and second level analysis in order to calculate an actual Operative Efficiency
ROI for implementation and validate estimates Benchmarking
* estimates based on total IT consumption and
17%
Total Estimated Savings*
cooling burden for 5MW data center
6

Application Delivery and Firewall Services
Using service modules to remove appliances
Logical Server Groups!
1 Group = 1200
200
Appliance Watts!
200
200
200 1 Group = 1200
Appliance Watts!
200 200
1 Group = 1200
Appliance Watts!
Each new logical server group added requires 1200 Watts incremental for appliances to
provide SSL, load balancing and firewall services
800 Watts
200
250 Logical Server
200
Groups!
200
200
Bringing these services onto the network using service modules adds 800 Watts
incremental loading for up to 250 Logical Server Groups (contexts)
7

Cisco DCIT: Storage Utilization Use Case
Setting Utilization Policies through SAN Consolidation
2005 Today ~10 PB’s Storage
~2 PB’s Storage
Inter-vSAN
Multiple SAN
Routing
Islands 32%
36%
Virtual Fabrics
Isolated Fabrics
64% 68%
Targeted Power &
Over-provisioned
Cooling
Power & Cooling
Common Physical Fabric
MDS
MDS
Sales
MDS
SAN
Marketing Sales MDS
SAN SAN
Marketing
Tape SAN
SAN
MDS
HR MDS
SAN
HR
SAN IVR
Tape
SAN
8

Building System Convergence
Potential for Energy & Material Savings
Lighting
High-Speed Internet
Wireless Elevators
Building Services and Technologies
Tenant Services and Technologies
24/7 Monitor
VPN
HVAC- Sensors
IP Telephony
Audio and Video
Fire
Conferencing
Visitor Video
management surveillance
Access
Interactive media
Digital signage Energy
9

Real-Time Visibility of Power Systems via IP
10

Driving Efficiency into the Data Center Operation
Where Cisco can help today…
Products Solutions Services Best Practices
1. Virtualize and
Data Center
Storage:
Cisco Data Center Consolidate
Advanced Services:
Power Supplies are
Consolidation
+90% Efficient (AC) 2. Benchmark
Increased Utilization
Facilities Assessment Energy
Superior power per Infrastructure
Efficiency
work unit performed Efficiency
Assessment Utilization
when measured at
Cost
the systems level Architectural
Virtualized
Assessment 3. Assess
Services:
Unified Fabrics Technology
Carbon Accounting
allows for LAN/SAN
4. Assess
consolidation
Organization
Cisco works in
5. Define Scope
partnership to provide
Server:
Facilities and 6. Set Realistic
Efficiency
Unified Fabrics Goals
Assessment Services
Power Management 7. Share Practices
11

Cisco Energy Management Services
Cisco Data Center
Energy Discovery
“You can’t manage what
Quantify and Categorize Assets
you can’t measure.” to build TCO/ROI Model
Energy
Management Assessment
Formation of Energy
Management Strategy
Cisco Energy Management
Implementation
Establish IP-based Energy
Management at Scale
12

Customer Production Data Center – Jan 2009
Case Study Under Development – CA Advanced Services
Potential Energy Saving (PES)
 Architectural Assessment Delivers Recommendations to Improve
Operative Efficiency Across All Data Center Systems
 Consider this is one small Data Center at 144 kW Load
implementing only 6 recommendations
 MainFrame LO, DCiE 50.5%, PES $30,648
 Managed Services, DCiE 61%, PES $141,500
 MidRange LO, DCiE 43.3%, PES $84,214
TOTAL PES $ 256,000 / year
13

Increase Efficiency Across Your Data Center
Implement Energy
Management
Value
Management
Strategy Formed
Energy Discovery
Efficiency
14

Efficiency Assurance Program
launch here
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