The Science and Art of Social Recruiting

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My slides from my keynote at LinkedIn recruitment agency conference 2014

Social RecruitIn 2014 brings together recruiting professionals from all over EMEA to learn and share industry best practices, gain valuable insights into the future of the staffing industry and build new connections.

My talk covers the ‘Science and Art of Social Recruiting’ taking into account digital best practice from multiple sectors. Along with the key ingredients of biology and neuroscience to help us understand human behaviour allowing us to fine tune and tailor our approach to your social media and content strategy that will help you understand, find, connect and generate ROI from your campaigns.

Published in: Recruiting & HR, Marketing

The Science and Art of Social Recruiting

  1. #RecruitIn @googledave of Social Recruiting
  2. #RecruitIn @googledave
  3. #RecruitIn @googledave Apple - WHY? We believe in challenging the status quo and doing things differently Apple - HOW? Our Products are beautifully designed and easy to use Apple - WHAT? We make Great Computers etc
  4. #RecruitIn @googledave
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  10. #RecruitIn @googledave Ethos Pathos Credibility - Trust Logos Consistency - Logic Emotions - Imagination
  11. #RecruitIn @googledave Pathos
  12. #RecruitIn @googledave Behaviour Influence Persuade
  13. #RecruitIn @googledave 1. Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 4. Thought Leader 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure
  14. #RecruitIn @googledave 1. Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 4. Thought Leader 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure
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  16. #RecruitIn @googledave 1. Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 4. Thought Leader 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure
  17. #RecruitIn HAPPY SAD FEAR ANGER ANTICIPATIO @googledave N
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  20. #RecruitIn @googledave Google Adwords Display Planner Keyword Research Google Analytics
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  36. #RecruitIn · It’s a marriage, not a one night stand · Humans are at the other end · Tailor you approach to the influencer · Listen and learn · Make friends before you need them @googledave
  37. #RecruitIn · Be a giver, not a taker – givers gain · Share, comment and write reviews · Invite to interview, guest posts · Curate their content, include in Top lists · Co-create – look for joint opportunities @googledave
  38. #RecruitIn · Employees advocates – they can reach an audience 10x your brand · Harness the power of the team · Identify you most socially savvy · Rules of the game – follow the content plan · Measure, share and grow @googledave
  39. #RecruitIn @googledave
  40. #RecruitIn SEE Persona has a problem but is not aware of the solution THINK Has a Problem and is researching the solutions @googledave DO Aware of your solution, convince them! DELIGHT They’re a customer encourage to buy and share more
  41. #RecruitIn 1. Industry Pain Points 2. Common Customer Q’s @googledave 3. Trending Industry Topics 4. Brand Stories 5. Research & Analysis 6. Outside of industry into your world 7. Industry News & Trends
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  48. #RecruitIn @googledave …Oh S%&t! How do we do it
  49. #InboundUK14 SEE THINK DO DELIGHT @googledave Type of content
  50. #InboundUK14 SEE THINK DO DELIGHT @googledave Length of strategy Q1 Q2 SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
  51. #InboundUK14 SEE THINK DO DELIGHT @googledave Determine Objective Q1 Q2 SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
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  63. #RecruitIn @googledave @googledave googledave@ph-creative.com

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