google world
 
google world ppc
good & bad adverts
<ul><li>Be creative with your adverts </li></ul><ul><li>Consider your USP’s </li></ul><ul><li>Use them to pre & disqualify...
google world – seo
foundations – keyword research
<ul><li>Page titles – don’t duplicate </li></ul><ul><li>Quality content – keyword in first paragraph </li></ul><ul><li>Inc...
off page – link building
<ul><li>What questions do your customers ask? </li></ul><ul><li>Write content that answers them </li></ul><ul><ul><li>What...
keyword research – foundations of search
keyword research foundations
guerrilla tactics
guerrilla tactics – real world
google local business listings
<ul><li>Put what you do ahead of who you are </li></ul><ul><li>Include you locations in the title </li></ul><ul><li>Includ...
 
seo vs. ppc
<ul><li>Make you page titles individual and relevant </li></ul><ul><li>Answer you’re customers questions </li></ul><ul><li...
 
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SEO and PPC Secrets - Google Dave

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SEO and PPC Secrets - Google Dave

  1. 3. google world
  2. 5. google world ppc
  3. 6. good & bad adverts
  4. 7. <ul><li>Be creative with your adverts </li></ul><ul><li>Consider your USP’s </li></ul><ul><li>Use them to pre & disqualify the click </li></ul><ul><li>Put your keyword in your advert titles </li></ul><ul><li>Google quality score system – be relevant </li></ul>
  5. 8. google world – seo
  6. 9. foundations – keyword research
  7. 10. <ul><li>Page titles – don’t duplicate </li></ul><ul><li>Quality content – keyword in first paragraph </li></ul><ul><li>Increase the number of pages on your site </li></ul><ul><li>Site:www.yourdomainname.co.uk </li></ul>
  8. 11. off page – link building
  9. 12. <ul><li>What questions do your customers ask? </li></ul><ul><li>Write content that answers them </li></ul><ul><ul><li>What is…? </li></ul></ul><ul><ul><li>How can…? </li></ul></ul><ul><ul><li>What if…? </li></ul></ul><ul><li>Get it on you website </li></ul><ul><li>Get it on other websites </li></ul>
  10. 13. keyword research – foundations of search
  11. 14. keyword research foundations
  12. 15. guerrilla tactics
  13. 16. guerrilla tactics – real world
  14. 17. google local business listings
  15. 18. <ul><li>Put what you do ahead of who you are </li></ul><ul><li>Include you locations in the title </li></ul><ul><li>Include you keyword in you categorisation </li></ul><ul><li>‘Location’ content in your website </li></ul><ul><li>Off page – mention where you from </li></ul>
  16. 20. seo vs. ppc
  17. 21. <ul><li>Make you page titles individual and relevant </li></ul><ul><li>Answer you’re customers questions </li></ul><ul><li>Target the competition </li></ul><ul><li>Use ‘best practice’ in PPC adverts </li></ul><ul><li>Learn about Google Quality Score </li></ul><ul><li>Use best practice for Google Local Business maps </li></ul><ul><li>Plan you overall PPC & SEO strategy </li></ul>

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