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SEO and PPC Secrets - Google Dave
 

SEO and PPC Secrets - Google Dave

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Presentation slides i Used for Attract, Capture, Engage

Presentation slides i Used for Attract, Capture, Engage

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    SEO and PPC Secrets - Google Dave SEO and PPC Secrets - Google Dave Presentation Transcript

    •  
    •  
    • google world
    •  
    • google world ppc
    • good & bad adverts
      • Be creative with your adverts
      • Consider your USP’s
      • Use them to pre & disqualify the click
      • Put your keyword in your advert titles
      • Google quality score system – be relevant
    • google world – seo
    • foundations – keyword research
      • Page titles – don’t duplicate
      • Quality content – keyword in first paragraph
      • Increase the number of pages on your site
      • Site:www.yourdomainname.co.uk
    • off page – link building
      • What questions do your customers ask?
      • Write content that answers them
        • What is…?
        • How can…?
        • What if…?
      • Get it on you website
      • Get it on other websites
    • keyword research – foundations of search
    • keyword research foundations
    • guerrilla tactics
    • guerrilla tactics – real world
    • google local business listings
      • Put what you do ahead of who you are
      • Include you locations in the title
      • Include you keyword in you categorisation
      • ‘Location’ content in your website
      • Off page – mention where you from
    •  
    • seo vs. ppc
      • Make you page titles individual and relevant
      • Answer you’re customers questions
      • Target the competition
      • Use ‘best practice’ in PPC adverts
      • Learn about Google Quality Score
      • Use best practice for Google Local Business maps
      • Plan you overall PPC & SEO strategy
    •