People, Not Keywords
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My talk for Inbound UK 2014 in Liverpool #InboundUK14 ...
My talk for Inbound UK 2014 in Liverpool #InboundUK14
How digital marketers need to be more focused on people and not the keywords.
What we can learn from from the human mind and neuroscience that will help us to connect with our customers, amplify our brand and drive ROI.
By focusing on the 'Chimp' and the 'Human' parts of our brains we can create world class digital experiences to connect, amplify and convert strangers into customers and fans.
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