#InboundUK14
@googledave
#InboundUK14
@googledave
#InboundUK14
@googledave
Past Present Future
#InboundUK14
@googledave
#IMUK2014
@googledave
#InboundUK14
@googledave
What makes People tick?
#InboundUK14
@googledave
#InboundUK14
@googledave
Ethos
Pathos
Credibility - Trust
Logos
Consistency - Logic Emotions - Imagination
#InboundUK14
@googledave
Pathos
#InboundUK14
@googledave
#InboundUK14
@googledave
Behaviour Influence Persuade
#InboundUK14
@googledave
And now…
#InboundUK14
@googledave
#InboundUK14
@googledave
1.Persuasive
Facts & Figures
#InboundUK14
@googledave
#InboundUK14
@googledave
#InboundUK14
@googledave
Wonga
Persuasive Facts & Figures
#InboundUK14
@googledave
eBuyer
Persuasive Facts & Figures
#InboundUK14
@googledave
ASOS
Persuasive Facts & Figures
#InboundUK14
@googledave
2.Be Truthful
#InboundUK14
@googledave
“The consumer isn't a moron;
she is your wife.”
#InboundUK14
@googledave
Sincere Authentic Genuine
#InboundUK14
@googledave
3.Bullshit Monitor
#InboundUK14
@googledave
#InboundUK14
@googledave
Yahoo vs Google
Bullshit Monitor
#InboundUK14
@googledave
Liverpool Echo
Bullshit Monitor
#InboundUK14
@googledave
4. Thought Leader
#InboundUK14
@googledave
#InboundUK14
@googledave
#InboundUK14
@googledave
#InboundUK14
@googledave
#InboundUK14
@googledave
Own your
space
Give your
best stuff
away
Engage Personas
& Influencers
#InboundUK14
@googledave
#InboundUK14
@googledave
1. Drivers
#InboundUK14
@googledave
HAPPY FEARSAD ANGER ANTICIPATIO
N
#InboundUK14
@googledave
2.Speed
#InboundUK14
@googledave
40% GONE AFTER
3 SECONDS
#InboundUK14
@googledave
#InboundUK14
@googledave
3. Lead with empathy
#InboundUK14
@googledave
#InboundUK14
@googledave
#InboundUK14
@googledave
4. Same Wavelength
#InboundUK14
@googledave
#InboundUK14
@googledave
#InboundUK14
@googledave
5. Pain & Pleasure
#InboundUK14
@googledave
#InboundUK14
@googledave
Before & After Missing outHurt & Rescue
#InboundUK14
@googledave
Be memorable
#InboundUK14
@googledave
#InboundUK14
@googledave
#InboundUK14
@googledave
#InboundUK14
@googledave
Feel
Think
#InboundUK14
@googledave
People may forget what you said or
did…
but they don’t forget how you
made them feel
#InboundUK14
@googledave
Thanks
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People, Not Keywords

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My talk for Inbound UK 2014 in Liverpool #InboundUK14

How digital marketers need to be more focused on people and not the keywords.

What we can learn from from the human mind and neuroscience that will help us to connect with our customers, amplify our brand and drive ROI.

By focusing on the 'Chimp' and the 'Human' parts of our brains we can create world class digital experiences to connect, amplify and convert strangers into customers and fans.

Published in: Marketing, Business, Technology
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Transcript of "People, Not Keywords"

  1. 1. #InboundUK14 @googledave
  2. 2. #InboundUK14 @googledave
  3. 3. #InboundUK14 @googledave Past Present Future
  4. 4. #InboundUK14 @googledave #IMUK2014 @googledave
  5. 5. #InboundUK14 @googledave What makes People tick?
  6. 6. #InboundUK14 @googledave
  7. 7. #InboundUK14 @googledave Ethos Pathos Credibility - Trust Logos Consistency - Logic Emotions - Imagination
  8. 8. #InboundUK14 @googledave Pathos
  9. 9. #InboundUK14 @googledave #InboundUK14 @googledave Behaviour Influence Persuade
  10. 10. #InboundUK14 @googledave And now…
  11. 11. #InboundUK14 @googledave
  12. 12. #InboundUK14 @googledave 1.Persuasive Facts & Figures
  13. 13. #InboundUK14 @googledave #InboundUK14 @googledave
  14. 14. #InboundUK14 @googledave Wonga Persuasive Facts & Figures
  15. 15. #InboundUK14 @googledave eBuyer Persuasive Facts & Figures
  16. 16. #InboundUK14 @googledave ASOS Persuasive Facts & Figures
  17. 17. #InboundUK14 @googledave 2.Be Truthful
  18. 18. #InboundUK14 @googledave “The consumer isn't a moron; she is your wife.”
  19. 19. #InboundUK14 @googledave Sincere Authentic Genuine
  20. 20. #InboundUK14 @googledave 3.Bullshit Monitor
  21. 21. #InboundUK14 @googledave
  22. 22. #InboundUK14 @googledave Yahoo vs Google Bullshit Monitor
  23. 23. #InboundUK14 @googledave Liverpool Echo Bullshit Monitor
  24. 24. #InboundUK14 @googledave 4. Thought Leader
  25. 25. #InboundUK14 @googledave #InboundUK14 @googledave
  26. 26. #InboundUK14 @googledave #InboundUK14 @googledave
  27. 27. #InboundUK14 @googledave Own your space Give your best stuff away Engage Personas & Influencers
  28. 28. #InboundUK14 @googledave
  29. 29. #InboundUK14 @googledave 1. Drivers
  30. 30. #InboundUK14 @googledave HAPPY FEARSAD ANGER ANTICIPATIO N
  31. 31. #InboundUK14 @googledave 2.Speed
  32. 32. #InboundUK14 @googledave 40% GONE AFTER 3 SECONDS
  33. 33. #InboundUK14 @googledave
  34. 34. #InboundUK14 @googledave 3. Lead with empathy
  35. 35. #InboundUK14 @googledave
  36. 36. #InboundUK14 @googledave
  37. 37. #InboundUK14 @googledave 4. Same Wavelength
  38. 38. #InboundUK14 @googledave #InboundUK14 @googledave
  39. 39. #InboundUK14 @googledave 5. Pain & Pleasure
  40. 40. #InboundUK14 @googledave
  41. 41. #InboundUK14 @googledave Before & After Missing outHurt & Rescue
  42. 42. #InboundUK14 @googledave Be memorable
  43. 43. #InboundUK14 @googledave #InboundUK14 @googledave
  44. 44. #InboundUK14 @googledave
  45. 45. #InboundUK14 @googledave Feel Think
  46. 46. #InboundUK14 @googledave People may forget what you said or did… but they don’t forget how you made them feel
  47. 47. #InboundUK14 @googledave Thanks
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