People, Not Keywords
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People, Not Keywords

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My talk for Inbound UK 2014 in Liverpool #InboundUK14 ...

My talk for Inbound UK 2014 in Liverpool #InboundUK14

How digital marketers need to be more focused on people and not the keywords.

What we can learn from from the human mind and neuroscience that will help us to connect with our customers, amplify our brand and drive ROI.

By focusing on the 'Chimp' and the 'Human' parts of our brains we can create world class digital experiences to connect, amplify and convert strangers into customers and fans.

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People, Not Keywords People, Not Keywords Presentation Transcript

  • #InboundUK14 @googledave
  • #InboundUK14 @googledave
  • #InboundUK14 @googledave Past Present Future
  • #InboundUK14 @googledave #IMUK2014 @googledave
  • #InboundUK14 @googledave What makes People tick?
  • #InboundUK14 @googledave
  • #InboundUK14 @googledave Ethos Pathos Credibility - Trust Logos Consistency - Logic Emotions - Imagination
  • #InboundUK14 @googledave Pathos
  • #InboundUK14 @googledave #InboundUK14 @googledave Behaviour Influence Persuade
  • #InboundUK14 @googledave And now…
  • #InboundUK14 @googledave
  • #InboundUK14 @googledave 1.Persuasive Facts & Figures
  • #InboundUK14 @googledave #InboundUK14 @googledave
  • #InboundUK14 @googledave Wonga Persuasive Facts & Figures
  • #InboundUK14 @googledave eBuyer Persuasive Facts & Figures
  • #InboundUK14 @googledave ASOS Persuasive Facts & Figures
  • #InboundUK14 @googledave 2.Be Truthful
  • #InboundUK14 @googledave “The consumer isn't a moron; she is your wife.”
  • #InboundUK14 @googledave Sincere Authentic Genuine
  • #InboundUK14 @googledave 3.Bullshit Monitor
  • #InboundUK14 @googledave
  • #InboundUK14 @googledave Yahoo vs Google Bullshit Monitor
  • #InboundUK14 @googledave Liverpool Echo Bullshit Monitor
  • #InboundUK14 @googledave 4. Thought Leader
  • #InboundUK14 @googledave #InboundUK14 @googledave
  • #InboundUK14 @googledave #InboundUK14 @googledave
  • #InboundUK14 @googledave Own your space Give your best stuff away Engage Personas & Influencers
  • #InboundUK14 @googledave
  • #InboundUK14 @googledave 1. Drivers
  • #InboundUK14 @googledave HAPPY FEARSAD ANGER ANTICIPATIO N
  • #InboundUK14 @googledave 2.Speed
  • #InboundUK14 @googledave 40% GONE AFTER 3 SECONDS
  • #InboundUK14 @googledave
  • #InboundUK14 @googledave 3. Lead with empathy
  • #InboundUK14 @googledave
  • #InboundUK14 @googledave
  • #InboundUK14 @googledave 4. Same Wavelength
  • #InboundUK14 @googledave #InboundUK14 @googledave
  • #InboundUK14 @googledave 5. Pain & Pleasure
  • #InboundUK14 @googledave
  • #InboundUK14 @googledave Before & After Missing outHurt & Rescue
  • #InboundUK14 @googledave Be memorable
  • #InboundUK14 @googledave #InboundUK14 @googledave
  • #InboundUK14 @googledave
  • #InboundUK14 @googledave Feel Think
  • #InboundUK14 @googledave People may forget what you said or did… but they don’t forget how you made them feel
  • #InboundUK14 @googledave Thanks