Digital Strategy For Recruitment
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Digital Strategy For Recruitment

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My presentation for the NRF Conference in Dublin. ...

My presentation for the NRF Conference in Dublin.

Covers Digital Marketing including changes in Google and what it means for seo and search. How to understand your target persona and develop a content and social strategy that will help you find and connect with candidates.

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Digital Strategy For Recruitment Presentation Transcript

  • 1. Got a question? @googledave @phcreative FUTURE PROOFING YOUR DIGITAL STRATEGY IN RECRUITMENT NRF Conference 1st May 2014
  • 2. Got a question? @googledave @phcreative
  • 3. Got a question? @googledave @phcreative
  • 4. Got a question? @googledave @phcreative
  • 5. Got a question? @googledave @phcreative
  • 6. BUT. IT TAKES. EFFORT. Got a question? @googledave @phcreative
  • 7. Got a question? @googledave @phcreative
  • 8. OLD SCHOOL SEO Over optimisation Unnatural content Unnatural links Keyword stuffing Poor user experience Leads to the darkside! Got a question? @googledave @phcreative
  • 9. GOOGLE HAVE A ‘JEDI’COUNCIL Got a question? @googledave @phcreative
  • 10. Got a question? @googledave @phcreative
  • 11. OVER 200 FACTORS INFLUENCE SEARCH Keywords (targeting and acquisition) • Improved sematic and contextual understanding – meaning, not just words • Don’t spam, keyword stuff • Keywords, long tail, context, location, device, experience • Schema.org markup – use it • Get ready for voice search – that’s what Google is doing! Relevancy (on page SEO – behaviour and conversion) • Focus on your users, give them what they want, where when • Freshness of content – how often do you change yours? • Must be unique and valuable to your user persona’s • Content strategy, evolves, purposeful, hot topics, contagious, Identify intent, needs, problems and become the authority in your business area Got a question? @googledave @phcreative
  • 12. OVER 200 FACTORS INFLUENCE SEARCH Recommendation (off page SEO / Google Penguin) • Commit to outreach and engage with communities • Create content your audience will care about • Will people vote for you with inbound links? • Social mentions is ‘word of mouth’ marketing and builds links • Use Google+ and gain ‘authorship’ and your ‘identity’ • Manage you link profile, assess risks and take action • Content can’t sit in isolation, needs to be shared and engage influencers – are you focused on them? Do you know who the are!? Experience (Google Panda – behaviour and conversion) • Be fit for mobile devices – Google prefer mobile responsive • What do users ‘think’ of your pages? Find out. • Reduce clutter and friction • Don’t keep people waiting – improve load times • Do all you can to engage and ‘romance the share’ Got a question? @googledave @phcreative
  • 13. CONVERGANCE OF DIGITAL MARKETING Got a question? @googledave @phcreative
  • 14. Got a question? @googledave @phcreative
  • 15. Got a question? @googledave @phcreative
  • 16. Got a question? @googledave @phcreative
  • 17. Got a questions...? @googledave @phcreative But how do you find them?
  • 18. Got a question? @googledave @phcreative
  • 19. Got a question? @googledave @phcreative
  • 20. Got a question? @googledave @phcreative
  • 21. Got a question? @googledave @phcreative
  • 22. https://followerwonk.com Got a question? @googledave @phcreative
  • 23. https://followerwonk.com Got a question? @googledave @phcreative
  • 24. http://app.buzzsumo.com/ Got a question? @googledave @phcreative
  • 25. In association with Mersey Maritime Got a question? @googledave @phcreative
  • 26. Got a question? @googledave @phcreative
  • 27. @googledave @phcreative #HDevents
  • 28. http://www.hubspot.com/blog-topic-generator http://alltop.com Got a question? @googledave @phcreative
  • 29. Got a question? @googledave @phcreative
  • 30. Got a question? @googledave @phcreative
  • 31. No, they really do care about this stuff! Got a question? @googledave @phcreative
  • 32. http://app.buzzsumo.com Got a question? @googledave @phcreative
  • 33. https://socialcrawlytics.com Got a question? @googledave @phcreative
  • 34. Got a question? @googledave @phcreative
  • 35. Got a question? @googledave @phcreative
  • 36. Got a question? @googledave @phcreative
  • 37. Got a question? @googledave @phcreative
  • 38. Got a question…? @googledave dave@ph-creative.com Goosebumps
  • 39. Thanks for listening and keep in touch @GoogleDave email: googledave@ph-creative.com tel: 01512275549 Got a question? @googledave @phcreative