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Digital, Inbound Marketing Workshop I ran for Chartered Institute of Marketing in Manchester.
What is Inbound Marketing and the Journeys users take
Persona Mapping and understanding your customer
How to find them with tools and techniques
Content Marketing how to plan and implement content that your customers will consume and share
User experience and conversion rate optimisation
How to measure for ROI of Digital Marketing
Clipping is a handy way to collect important slides you want to go back to later.