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IF CARLSBERG DID
SOCIAL NETWORKING

@googledave
@phcreative
WHO WOULD YOU WANT
BEHIND THE DOOR?
• Your target audience
• Where are they, ‘which pub’?
• Strategic partners
• Your cust...
PROBABLY THE BEST
SOCIAL NETWORKING ADVICE!
•

A good conversationalist, listens most of the time,
that’s how, when you ta...
SOCIAL MEDIA STRATEGY
SOCIAL MEDIA STRATEGY

@googledave
@phcreative
@googledave
@phcreative
@googledave
@phcreative
@googledave
@phcreative
@googledave
@phcreative
Once you know what they look like

Do your homework and find
your influencers and their
communities

Follow me @googledave...
PERSONA MAPPING

@googledave
@phcreative
#brokerexpo
Workshop
s

@googledave
@phcreative
EMPATHY MAPPING

@googledave
@phcreative

http://www.businessdesigntools.com/2011/12/empathy-mapping/
@googledave
@phcreative
@googledave
@phcreative
@googledave
@phcreative
#HDevents
@googledave
@phcreative
@googledave
@phcreative
@googledave
@phcreative
@googledave
@phcreative
@googledave
@phcreative
@googledave
@phcreative
@googledave
@phcreative
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
@googledave
@phcreative
Don’t ignore

Second largest search engine

Third largest social channel

@googledave
@phcreative
40% YouTube views in the UK are on a mobile
Phone
20% YouTube views in the UK are on a TV
screen bigger the 32”
41% higher...
GOOGLE + SOCIAL AND IDENTITY ENGINE

@googledave
@phcreative
GOOGLE + HANGOUTS

http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-...
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative

http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchres...
@googledave
@phcreative
#brokerexpo

http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorsh...
@googledave
@phcreative

http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchres...
@googledave
@phcreative
#brokerexpo

http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorsh...
@googledave
@phcreative
SEARCH, SOCIAL AND CONTENT MARKETING

@googledave
@phcreative
@googledave
@phcreative
#brokerexpo
Thanks for listening and keep in touch

@GoogleDave
email: googledave@ph-creative.com
tel:
01512275549

@googledave
@phcre...
If Carlsberg Did Social Networking
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If Carlsberg Did Social Networking

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Presentation on Social Media, Content marketing and how you and your business can engage and connect with your audience.

Tips and ideas on how to understand your persona's, find them across the social channels; along with some ideas on content assets to help you engage and convert them into fans.

Published in: Business, Technology
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Transcript of "If Carlsberg Did Social Networking"

  1. 1. IF CARLSBERG DID SOCIAL NETWORKING @googledave @phcreative
  2. 2. WHO WOULD YOU WANT BEHIND THE DOOR? • Your target audience • Where are they, ‘which pub’? • Strategic partners • Your customers • Influencer networks • Who influences them? • Who else and why? • Who would you, buy a beer? @googledave @phcreative
  3. 3. PROBABLY THE BEST SOCIAL NETWORKING ADVICE! • A good conversationalist, listens most of the time, that’s how, when you talk, you know what to say • # Who are you listening to? • Be interested in others, not yourself! • Don’t broadcast sales messages • Make friends, build trust and help others • 80 / 20 rule • Remember… ‘Givers Gain’ @googledave @phcreative
  4. 4. SOCIAL MEDIA STRATEGY
  5. 5. SOCIAL MEDIA STRATEGY @googledave @phcreative
  6. 6. @googledave @phcreative
  7. 7. @googledave @phcreative
  8. 8. @googledave @phcreative
  9. 9. @googledave @phcreative
  10. 10. Once you know what they look like Do your homework and find your influencers and their communities Follow me @googledave to receive this free guide @googledave @phcreative
  11. 11. PERSONA MAPPING @googledave @phcreative #brokerexpo
  12. 12. Workshop s @googledave @phcreative
  13. 13. EMPATHY MAPPING @googledave @phcreative http://www.businessdesigntools.com/2011/12/empathy-mapping/
  14. 14. @googledave @phcreative
  15. 15. @googledave @phcreative
  16. 16. @googledave @phcreative #HDevents
  17. 17. @googledave @phcreative
  18. 18. @googledave @phcreative
  19. 19. @googledave @phcreative
  20. 20. @googledave @phcreative
  21. 21. @googledave @phcreative
  22. 22. @googledave @phcreative
  23. 23. @googledave @phcreative
  24. 24. @googledave @phcreative #brokerexpo
  25. 25. @googledave @phcreative
  26. 26. @googledave @phcreative
  27. 27. Don’t ignore Second largest search engine Third largest social channel @googledave @phcreative
  28. 28. 40% YouTube views in the UK are on a mobile Phone 20% YouTube views in the UK are on a TV screen bigger the 32” 41% higher click-through rate than plain test results in search Pages with videos 57% average improvement Conversions Pages with video are 53% more likely to appear on page1 of Google @googledave @phcreative
  29. 29. GOOGLE + SOCIAL AND IDENTITY ENGINE @googledave @phcreative
  30. 30. GOOGLE + HANGOUTS http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx @googledave @phcreative
  31. 31. @googledave @phcreative #brokerexpo
  32. 32. @googledave @phcreative http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short
  33. 33. @googledave @phcreative #brokerexpo http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short
  34. 34. @googledave @phcreative http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short
  35. 35. @googledave @phcreative #brokerexpo http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short
  36. 36. @googledave @phcreative
  37. 37. SEARCH, SOCIAL AND CONTENT MARKETING @googledave @phcreative
  38. 38. @googledave @phcreative #brokerexpo
  39. 39. Thanks for listening and keep in touch @GoogleDave email: googledave@ph-creative.com tel: 01512275549 @googledave @phcreative
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