Your SlideShare is downloading. ×
0
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
If Carlsberg Did Social Networking
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

If Carlsberg Did Social Networking

374

Published on

Presentation on Social Media, Content marketing and how you and your business can engage and connect with your audience. …

Presentation on Social Media, Content marketing and how you and your business can engage and connect with your audience.

Tips and ideas on how to understand your persona's, find them across the social channels; along with some ideas on content assets to help you engage and convert them into fans.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
374
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. IF CARLSBERG DID SOCIAL NETWORKING @googledave @phcreative
  • 2. WHO WOULD YOU WANT BEHIND THE DOOR? • Your target audience • Where are they, ‘which pub’? • Strategic partners • Your customers • Influencer networks • Who influences them? • Who else and why? • Who would you, buy a beer? @googledave @phcreative
  • 3. PROBABLY THE BEST SOCIAL NETWORKING ADVICE! • A good conversationalist, listens most of the time, that’s how, when you talk, you know what to say • # Who are you listening to? • Be interested in others, not yourself! • Don’t broadcast sales messages • Make friends, build trust and help others • 80 / 20 rule • Remember… ‘Givers Gain’ @googledave @phcreative
  • 4. SOCIAL MEDIA STRATEGY
  • 5. SOCIAL MEDIA STRATEGY @googledave @phcreative
  • 6. @googledave @phcreative
  • 7. @googledave @phcreative
  • 8. @googledave @phcreative
  • 9. @googledave @phcreative
  • 10. Once you know what they look like Do your homework and find your influencers and their communities Follow me @googledave to receive this free guide @googledave @phcreative
  • 11. PERSONA MAPPING @googledave @phcreative #brokerexpo
  • 12. Workshop s @googledave @phcreative
  • 13. EMPATHY MAPPING @googledave @phcreative http://www.businessdesigntools.com/2011/12/empathy-mapping/
  • 14. @googledave @phcreative
  • 15. @googledave @phcreative
  • 16. @googledave @phcreative #HDevents
  • 17. @googledave @phcreative
  • 18. @googledave @phcreative
  • 19. @googledave @phcreative
  • 20. @googledave @phcreative
  • 21. @googledave @phcreative
  • 22. @googledave @phcreative
  • 23. @googledave @phcreative
  • 24. @googledave @phcreative #brokerexpo
  • 25. @googledave @phcreative
  • 26. @googledave @phcreative
  • 27. Don’t ignore Second largest search engine Third largest social channel @googledave @phcreative
  • 28. 40% YouTube views in the UK are on a mobile Phone 20% YouTube views in the UK are on a TV screen bigger the 32” 41% higher click-through rate than plain test results in search Pages with videos 57% average improvement Conversions Pages with video are 53% more likely to appear on page1 of Google @googledave @phcreative
  • 29. GOOGLE + SOCIAL AND IDENTITY ENGINE @googledave @phcreative
  • 30. GOOGLE + HANGOUTS http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx @googledave @phcreative
  • 31. @googledave @phcreative #brokerexpo
  • 32. @googledave @phcreative http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short
  • 33. @googledave @phcreative #brokerexpo http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short
  • 34. @googledave @phcreative http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short
  • 35. @googledave @phcreative #brokerexpo http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short
  • 36. @googledave @phcreative
  • 37. SEARCH, SOCIAL AND CONTENT MARKETING @googledave @phcreative
  • 38. @googledave @phcreative #brokerexpo
  • 39. Thanks for listening and keep in touch @GoogleDave email: googledave@ph-creative.com tel: 01512275549 @googledave @phcreative

×