If Carlsberg Did Social Networking

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Presentation on Social Media, Content marketing and how you and your business can engage and connect with your audience. …

Presentation on Social Media, Content marketing and how you and your business can engage and connect with your audience.

Tips and ideas on how to understand your persona's, find them across the social channels; along with some ideas on content assets to help you engage and convert them into fans.

More in: Business , Technology
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  • 1. IF CARLSBERG DID SOCIAL NETWORKING @googledave @phcreative
  • 2. WHO WOULD YOU WANT BEHIND THE DOOR? • Your target audience • Where are they, ‘which pub’? • Strategic partners • Your customers • Influencer networks • Who influences them? • Who else and why? • Who would you, buy a beer? @googledave @phcreative
  • 3. PROBABLY THE BEST SOCIAL NETWORKING ADVICE! • A good conversationalist, listens most of the time, that’s how, when you talk, you know what to say • # Who are you listening to? • Be interested in others, not yourself! • Don’t broadcast sales messages • Make friends, build trust and help others • 80 / 20 rule • Remember… ‘Givers Gain’ @googledave @phcreative
  • 4. SOCIAL MEDIA STRATEGY
  • 5. SOCIAL MEDIA STRATEGY @googledave @phcreative
  • 6. @googledave @phcreative
  • 7. @googledave @phcreative
  • 8. @googledave @phcreative
  • 9. @googledave @phcreative
  • 10. Once you know what they look like Do your homework and find your influencers and their communities Follow me @googledave to receive this free guide @googledave @phcreative
  • 11. PERSONA MAPPING @googledave @phcreative #brokerexpo
  • 12. Workshop s @googledave @phcreative
  • 13. EMPATHY MAPPING @googledave @phcreative http://www.businessdesigntools.com/2011/12/empathy-mapping/
  • 14. @googledave @phcreative
  • 15. @googledave @phcreative
  • 16. @googledave @phcreative #HDevents
  • 17. @googledave @phcreative
  • 18. @googledave @phcreative
  • 19. @googledave @phcreative
  • 20. @googledave @phcreative
  • 21. @googledave @phcreative
  • 22. @googledave @phcreative
  • 23. @googledave @phcreative
  • 24. @googledave @phcreative #brokerexpo
  • 25. @googledave @phcreative
  • 26. @googledave @phcreative
  • 27. Don’t ignore Second largest search engine Third largest social channel @googledave @phcreative
  • 28. 40% YouTube views in the UK are on a mobile Phone 20% YouTube views in the UK are on a TV screen bigger the 32” 41% higher click-through rate than plain test results in search Pages with videos 57% average improvement Conversions Pages with video are 53% more likely to appear on page1 of Google @googledave @phcreative
  • 29. GOOGLE + SOCIAL AND IDENTITY ENGINE @googledave @phcreative
  • 30. GOOGLE + HANGOUTS http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx @googledave @phcreative
  • 31. @googledave @phcreative #brokerexpo
  • 32. @googledave @phcreative http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short
  • 33. @googledave @phcreative #brokerexpo http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short
  • 34. @googledave @phcreative http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short
  • 35. @googledave @phcreative #brokerexpo http://www.searchenginejournal.com/eye-tracking-study-importance-using-googleauthorship-searchresults/71207/?utm_source=twitter&utm_medium=social&utm_campaign=short
  • 36. @googledave @phcreative
  • 37. SEARCH, SOCIAL AND CONTENT MARKETING @googledave @phcreative
  • 38. @googledave @phcreative #brokerexpo
  • 39. Thanks for listening and keep in touch @GoogleDave email: googledave@ph-creative.com tel: 01512275549 @googledave @phcreative