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If Carlsberg Did Social Media
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If Carlsberg Did Social Media

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Demystifying social media and how business can think about it - by imaging they are going to the pub!

Demystifying social media and how business can think about it - by imaging they are going to the pub!

Published in: Marketing, Technology, Business

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Transcript

  • 1. IF CARLSBERG DID SOCIAL NETWORKING Got a questions...? @googledave @phcreative
  • 2. WHO WOULD YOU WANT BEHIND THE DOOR? • Your target audience • Where are they, ‘which pub’? • Strategic partners • Your customers • Influencer networks • Who influences them? • Who else and why? • Who would you, buy a beer? Got a questions...? @googledave @phcreative
  • 3. • A good conversationalist, listens most of the time, that’s how, when you talk, you know what to say • # Who are you listening to? • Be interested in others, not yourself! • Don’t broadcast sales messages • Make friends, build trust and help others • 80 / 20 rule • Remember… ‘Givers Gain’ PROBABLY THE BEST SOCIAL NETWORKING ADVICE! Got a questions...? @googledave @phcreative
  • 4. @googledave @phcreative #SocialRecDebate
  • 5. Got a questions...? @googledave @phcreative
  • 6. Got a questions...? @googledave @phcreative
  • 7. Got a questions...? @googledave @phcreative
  • 8. Got a questions...? @googledave @phcreative
  • 9. Got a question? @googledave @phcreative
  • 10. https://followerwonk.com @googledave @phcreative #SocialRecDebate
  • 11. @googledave @phcreative #SocialRecDebate https://followerwonk.com
  • 12. @googledave @phcreative #SocialRecDebate https://followerwonk.com
  • 13. Once you know what they look like Do your homework and find your influencers and their communities Follow me @googledave to receive this free guide Got a questions...? @googledave @phcreative
  • 14. Thanks for listening and keep in touch @GoogleDave email: googledave@ph-creative.com tel: 01512275549 Got a questions...? @googledave @phcreative