@googledave
@phcreative
#brokerexpo
FUTURE PROOFING YOUR DIGITAL STRATEGY
http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx
@googl...
http://moz.com/blog
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
BUT IT TAKES EFFORT.
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
CONVERGANCE OF DIGITAL MARKETING
@googledave
@phcreative
#brokerexpo
OLD SCHOOL SEO
Over optimisation
Unnatural content
Unnatural links
Keyword stuffing
Poor user experience
Leads to the dark...
PANDA AND PENGUINS MAKE THIS HAPPEN
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
GOOGLE HAVE A
‘JEDI’COUNCIL
@googledave
@phcreative
#brokerexpo
OVER 200 FACTORS INFLUENCE YOUR SEO
Relevancy (on page SEO)
• Focus on your users, give them what they want
• Freshness of...
IF CARLSBERG DID
SOCIAL NETWORKING
@googledave
@phcreative
#brokerexpo
WHO WOULD YOU WANT
BEHIND THE DOOR?
• Your target audience
• Where are they, ‘which pub’?
• Strategic partners
• Your cust...
• A good conversationalist, listens most of the
time, that’s how, when you talk, you know what to say
• # Who are you list...
SOCIAL MEDIA STRATEGY
@googledave
@phcreative
#brokerexpo
GOOGLE + SOCIAL AND IDENTITY ENGINE
@googledave
@phcreative
#brokerexpo
http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx
GOOGLE...
WHY YOU NEED USE GOOGLE+
Get your content read and ranking faster
• Faster indexing of your content – make it relevant
to ...
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
PERSONA MAPPING
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
Workshop
s
@googledave
@phcreative
#brokerexpo
CONTENT PILLARS
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#HDevents
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
http://www.youtube.com/watch?v=ZUG9qYTJMsI
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
Second largest search engine
Third largest social channel
Don’t ignore
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
INBOUND MARKETING AND MULTI DEVICE EXPERIENCE
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
CONTENT EXPERIMENTS CONTINUOUS IMPROVEMENT
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
SCIENCE FICTION
SCIENCE FACT
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
Knight Rider
Voice activated
computer
Siri
@googledave
@phcreative
#brokerexpo
Terminator Google glass
Real-Time Visuals
@googledave
@phcreative
#brokerexpo
Minority report
Transparent Touch Screens
@googledave
@phcreative
#brokerexpo
Interaxon
Muse
X-Men
Thought Control Devices
DIGITAL MARKETING ECO-SYSTEM
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
@googledave
@phcreative
#brokerexpo
Thanks for listening and keep in touch
@GoogleDave
email: googledave@ph-creative.com
t...
Digital Strategy To Future Proof Your Business
Digital Strategy To Future Proof Your Business
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Digital Strategy To Future Proof Your Business

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Slides from the presentation at the Insurance Broker Expo in Ascot on the 26th September 2013

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  • Interflora example90 day penanlty
  • Magic momentsHope street hotel – bar storyWhat happened afterwards?!Give you customers a ‘digital hug’
  • Sir Richard…. Would you mind
  • DSC – Mike DubinMarch 2012Up against the might of Gillette and BicHelping him aquitre funding with a funding  10 million views on YouTube – which 2nd search engine260,000 people on G+100,000 likes on FB30000 on twitter Imagine how many communites the can now tap into, research, reach, amplifications, new business, R&D,  Point is a low cost video can have a huge effect if you think differently – it doesn’t have to by Speilberg production – need thoughts and some care
  • Nationwide LinkedIn Story
  • Digital Strategy To Future Proof Your Business

    1. 1. @googledave @phcreative #brokerexpo FUTURE PROOFING YOUR DIGITAL STRATEGY
    2. 2. http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx @googledave @phcreative #brokerexpo
    3. 3. http://moz.com/blog
    4. 4. @googledave @phcreative #brokerexpo
    5. 5. @googledave @phcreative #brokerexpo
    6. 6. @googledave @phcreative #brokerexpo
    7. 7. @googledave @phcreative #brokerexpo
    8. 8. @googledave @phcreative #brokerexpo
    9. 9. @googledave @phcreative #brokerexpo
    10. 10. @googledave @phcreative #brokerexpo
    11. 11. @googledave @phcreative #brokerexpo
    12. 12. @googledave @phcreative #brokerexpo
    13. 13. BUT IT TAKES EFFORT. @googledave @phcreative #brokerexpo
    14. 14. @googledave @phcreative #brokerexpo
    15. 15. @googledave @phcreative #brokerexpo
    16. 16. @googledave @phcreative #brokerexpo
    17. 17. CONVERGANCE OF DIGITAL MARKETING @googledave @phcreative #brokerexpo
    18. 18. OLD SCHOOL SEO Over optimisation Unnatural content Unnatural links Keyword stuffing Poor user experience Leads to the darkside! @googledave @phcreative #brokerexpo
    19. 19. PANDA AND PENGUINS MAKE THIS HAPPEN @googledave @phcreative #brokerexpo
    20. 20. @googledave @phcreative #brokerexpo
    21. 21. GOOGLE HAVE A ‘JEDI’COUNCIL @googledave @phcreative #brokerexpo
    22. 22. OVER 200 FACTORS INFLUENCE YOUR SEO Relevancy (on page SEO) • Focus on your users, give them what they want • Freshness of content – how often do you change yours? • Content strategy, evolves, purposeful, hot topics, contagious • Don’t spam, keyword stuff Recommendation (off page SEO / Google Penguin) • Commit to outreach and engage with communities • Create content your audience will care about • Will people vote for you with inbound links? • Social mentions is ‘word of mouth’ marketing and builds links • Use Google+ and gain ‘authorship’ and your ‘identity’ • Manage you link profile, assess risks and take action Experience (Google Panda) • What do users ‘think’ of your pages? Find out. • Reduce clutter and friction • Don’t keep people waiting – improve load times • Do all you can to engage and ‘romance the share’ @googledave @phcreative #brokerexpo
    23. 23. IF CARLSBERG DID SOCIAL NETWORKING @googledave @phcreative #brokerexpo
    24. 24. WHO WOULD YOU WANT BEHIND THE DOOR? • Your target audience • Where are they, ‘which pub’? • Strategic partners • Your customers • Influencer networks • Who influences them? • Who else and why? • Who would you, buy a beer? @googledave @phcreative #brokerexpo
    25. 25. • A good conversationalist, listens most of the time, that’s how, when you talk, you know what to say • # Who are you listening to? • Be interested in others, not yourself! • Don’t broadcast sales messages • Make friends, build trust and help others • 80 / 20 rule • Remember… ‘Givers Gain’ PROBABLY THE BEST SOCIAL NETWORKING ADVICE! @googledave @phcreative #brokerexpo
    26. 26. SOCIAL MEDIA STRATEGY @googledave @phcreative #brokerexpo
    27. 27. GOOGLE + SOCIAL AND IDENTITY ENGINE @googledave @phcreative #brokerexpo
    28. 28. http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx GOOGLE + HANGOUTS @googledave @phcreative #brokerexpo
    29. 29. WHY YOU NEED USE GOOGLE+ Get your content read and ranking faster • Faster indexing of your content – make it relevant to your candidates • Extended circles, means you influence your followers and theirs Authorship Tag = Identity • Have you set yours up? AuthorRank is coming! • How authoritive and interesting are you to your audience? • Share-ability of authors content • Number of people in your circles and how many you are in • Engagement levels of your content @googledave @phcreative #brokerexpo
    30. 30. @googledave @phcreative #brokerexpo
    31. 31. @googledave @phcreative #brokerexpo
    32. 32. PERSONA MAPPING @googledave @phcreative #brokerexpo
    33. 33. @googledave @phcreative #brokerexpo Workshop s
    34. 34. @googledave @phcreative #brokerexpo
    35. 35. CONTENT PILLARS @googledave @phcreative #brokerexpo
    36. 36. @googledave @phcreative #brokerexpo
    37. 37. @googledave @phcreative #HDevents
    38. 38. @googledave @phcreative #brokerexpo
    39. 39. @googledave @phcreative #brokerexpo
    40. 40. @googledave @phcreative #brokerexpo
    41. 41. @googledave @phcreative #brokerexpo
    42. 42. http://www.youtube.com/watch?v=ZUG9qYTJMsI @googledave @phcreative #brokerexpo
    43. 43. @googledave @phcreative #brokerexpo
    44. 44. @googledave @phcreative #brokerexpo Second largest search engine Third largest social channel Don’t ignore
    45. 45. @googledave @phcreative #brokerexpo
    46. 46. @googledave @phcreative #brokerexpo
    47. 47. @googledave @phcreative #brokerexpo
    48. 48. @googledave @phcreative #brokerexpo
    49. 49. @googledave @phcreative #brokerexpo
    50. 50. @googledave @phcreative #brokerexpo
    51. 51. @googledave @phcreative #brokerexpo
    52. 52. INBOUND MARKETING AND MULTI DEVICE EXPERIENCE @googledave @phcreative #brokerexpo
    53. 53. @googledave @phcreative #brokerexpo
    54. 54. @googledave @phcreative #brokerexpo
    55. 55. CONTENT EXPERIMENTS CONTINUOUS IMPROVEMENT @googledave @phcreative #brokerexpo
    56. 56. @googledave @phcreative #brokerexpo
    57. 57. @googledave @phcreative #brokerexpo
    58. 58. SCIENCE FICTION SCIENCE FACT @googledave @phcreative #brokerexpo
    59. 59. @googledave @phcreative #brokerexpo Knight Rider Voice activated computer Siri
    60. 60. @googledave @phcreative #brokerexpo Terminator Google glass Real-Time Visuals
    61. 61. @googledave @phcreative #brokerexpo Minority report Transparent Touch Screens
    62. 62. @googledave @phcreative #brokerexpo Interaxon Muse X-Men Thought Control Devices
    63. 63. DIGITAL MARKETING ECO-SYSTEM @googledave @phcreative #brokerexpo
    64. 64. @googledave @phcreative #brokerexpo
    65. 65. @googledave @phcreative #brokerexpo Thanks for listening and keep in touch @GoogleDave email: googledave@ph-creative.com tel: 01512275549

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