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Digital Strategy to Accelerate Business
 

Digital Strategy to Accelerate Business

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Presentation from my talk to the Insurance sector on how to use future proof your digital strategy and accelerate you business

Presentation from my talk to the Insurance sector on how to use future proof your digital strategy and accelerate you business

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  • Interflora example90 day penanlty
  • Magic momentsHope street hotel – bar storyWhat happened afterwards?!Give you customers a ‘digital hug’
  • Sir Richard…. Would you mind
  • DSC – Mike DubinMarch 2012Up against the might of Gillette and BicHelping him aquitre funding with a funding  10 million views on YouTube – which 2nd search engine260,000 people on G+100,000 likes on FB30000 on twitter Imagine how many communites the can now tap into, research, reach, amplifications, new business, R&D,  Point is a low cost video can have a huge effect if you think differently – it doesn’t have to by Speilberg production – need thoughts and some care
  • Nationwide LinkedIn Story

Digital Strategy to Accelerate Business Digital Strategy to Accelerate Business Presentation Transcript

  • @googledave@phcreative#iaebrokingFUTURE PROOFING YOUR DIGITAL STRATEGYTO ACCELERATE YOUR BUSINESS GROWTH
  • http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx@googledave@phcreative#iaebroking
  • http://moz.com/blog
  • @googledave@phcreative#iaebroking
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  • @googledave@phcreative#iaebroking
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  • BUT IT TAKES EFFORT.@googledave@phcreative#iaebroking
  • @googledave@phcreative#iaebroking
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  • CONVERGANCE OF DIGITAL MARKETING@googledave@phcreative#iaebroking
  • OLD SCHOOL SEOOver optimisationUnnatural contentUnnatural linksKeyword stuffingPoor user experienceLeads to the darkside!@googledave@phcreative#iaebroking
  • PANDA AND PENGUINS MAKE THIS HAPPEN@googledave@phcreative#iaebroking
  • @googledave@phcreative#iaebroking
  • GOOGLE HAVE A‘JEDI’COUNCIL@googledave@phcreative#iaebroking
  • OVER 200 FACTORS INFLUENCE YOUR SEORelevancy (on page SEO)• Focus on your users, give them what they want• Freshness of content – how often do you change yours?• Content strategy, evolves, purposeful, hot topics, contagious• Don’t spam, keyword stuffRecommendation (off page SEO / Google Penguin)• Commit to outreach and engage with communities• Create content your audience will care about• Will people vote for you with inbound links?• Social mentions is ‘word of mouth’ marketing and builds links• Use Google+ and gain ‘authorship’ and your ‘identity’• Manage you link profile, assess risks and take actionExperience (Google Panda)• What do users ‘think’ of your pages? Find out.• Reduce clutter and friction• Don’t keep people waiting – improve load times• Do all you can to engage and ‘romance the share’@googledave@phcreative#iaebroking
  • IF CARLSBERGDID NETWORKING@googledave@phcreative#iaebroking
  • WHO WOULD YOU WANTBEHIND THE DOOR?• Your target audience• Where are they, ‘which pub’?• Strategic partners• Your customers• Influencer networks• Who influences them?• Who else and why?• Who would you, buy a beer?@googledave@phcreative#iaebroking
  • • A good conversationalist, listens most of thetime, that’s how, when you talk, you know what to say• # Who are you listening to?• Be interested in others, not yourself!• Don’t broadcast sales messages• Make friends, build trust and help others• 80 / 20 rule• Remember… ‘Givers Gain’PROBABLY THE BEST SOCIAL NETWORKING ADVICE!@googledave@phcreative#iaebroking
  • SOCIAL MEDIA STRATEGY@googledave@phcreative#iaebroking
  • GOOGLE + SOCIAL AND IDENTITY ENGINE@googledave@phcreative#iaebroking
  • http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspxGOOGLE + HANGOUTS@googledave@phcreative#iaebroking
  • WHY YOU NEED USE GOOGLE+Get your content read and ranking faster• Faster indexing of your content – make it relevantto your candidates• Extended circles, means you influence yourfollowers and theirsAuthorship Tag = Identity• Have you set yours up?AuthorRank is coming!• How authoritive and interesting are you to youraudience?• Share-ability of authors content• Number of people in your circles and how manyyou are in• Engagement levels of your content@googledave@phcreative#iaebroking
  • @googledave@phcreative#iaebroking
  • @googledave@phcreative#iaebroking
  • PERSONA MAPPING@googledave@phcreative#iaebroking
  • PERSONA MAPPING@googledave@phcreative#iaebroking
  • CONTENT PILLARS@googledave@phcreative#iaebroking
  • @googledave@phcreative#iaebroking
  • @googledave@phcreative#HDevents
  • @googledave@phcreative#iaebroking
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  • http://www.youtube.com/watch?v=ZUG9qYTJMsI@googledave@phcreative#iaebroking
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  • INBOUND MARKETING AND MULTI DEVICE EXPERIENCE@googledave@phcreative#iaebroking
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  • CONVERSION RATE OPTIMISATION (CRO)@googledave@phcreative#iaebroking
  • CONTENT EXPERIMENTS CONTINUOUS IMPROVEMENT@googledave@phcreative#iaebroking
  • FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
  • FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
  • FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
  • FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
  • FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
  • FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
  • FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
  • FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
  • DIGITAL MARKETING ECO-SYSTEM@googledave@phcreative#iaebroking
  • @googledave@phcreative#iaebroking
  • THANKS FOR LISTENING!@googledave@phcreative#iaebroking