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@googledave@phcreative#iaebrokingFUTURE PROOFING YOUR DIGITAL STRATEGYTO ACCELERATE YOUR BUSINESS GROWTH
http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx@google...
http://moz.com/blog
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
BUT IT TAKES EFFORT.@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
CONVERGANCE OF DIGITAL MARKETING@googledave@phcreative#iaebroking
OLD SCHOOL SEOOver optimisationUnnatural contentUnnatural linksKeyword stuffingPoor user experienceLeads to the darkside!@...
PANDA AND PENGUINS MAKE THIS HAPPEN@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
GOOGLE HAVE A‘JEDI’COUNCIL@googledave@phcreative#iaebroking
OVER 200 FACTORS INFLUENCE YOUR SEORelevancy (on page SEO)• Focus on your users, give them what they want• Freshness of co...
IF CARLSBERGDID NETWORKING@googledave@phcreative#iaebroking
WHO WOULD YOU WANTBEHIND THE DOOR?• Your target audience• Where are they, ‘which pub’?• Strategic partners• Your customers...
• A good conversationalist, listens most of thetime, that’s how, when you talk, you know what to say• # Who are you listen...
SOCIAL MEDIA STRATEGY@googledave@phcreative#iaebroking
GOOGLE + SOCIAL AND IDENTITY ENGINE@googledave@phcreative#iaebroking
http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspxGOOGLE ...
WHY YOU NEED USE GOOGLE+Get your content read and ranking faster• Faster indexing of your content – make it relevantto you...
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
PERSONA MAPPING@googledave@phcreative#iaebroking
PERSONA MAPPING@googledave@phcreative#iaebroking
CONTENT PILLARS@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#HDevents
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
http://www.youtube.com/watch?v=ZUG9qYTJMsI@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
INBOUND MARKETING AND MULTI DEVICE EXPERIENCE@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
CONVERSION RATE OPTIMISATION (CRO)@googledave@phcreative#iaebroking
CONTENT EXPERIMENTS CONTINUOUS IMPROVEMENT@googledave@phcreative#iaebroking
FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
DIGITAL MARKETING ECO-SYSTEM@googledave@phcreative#iaebroking
@googledave@phcreative#iaebroking
THANKS FOR LISTENING!@googledave@phcreative#iaebroking
Digital Strategy to Accelerate Business
Digital Strategy to Accelerate Business
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Digital Strategy to Accelerate Business

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Presentation from my talk to the Insurance sector on how to use future proof your digital strategy and accelerate you business

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  • Interflora example90 day penanlty
  • Magic momentsHope street hotel – bar storyWhat happened afterwards?!Give you customers a ‘digital hug’
  • Sir Richard…. Would you mind
  • DSC – Mike DubinMarch 2012Up against the might of Gillette and BicHelping him aquitre funding with a funding  10 million views on YouTube – which 2nd search engine260,000 people on G+100,000 likes on FB30000 on twitter Imagine how many communites the can now tap into, research, reach, amplifications, new business, R&D,  Point is a low cost video can have a huge effect if you think differently – it doesn’t have to by Speilberg production – need thoughts and some care
  • Nationwide LinkedIn Story
  • Transcript of "Digital Strategy to Accelerate Business"

    1. 1. @googledave@phcreative#iaebrokingFUTURE PROOFING YOUR DIGITAL STRATEGYTO ACCELERATE YOUR BUSINESS GROWTH
    2. 2. http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspx@googledave@phcreative#iaebroking
    3. 3. http://moz.com/blog
    4. 4. @googledave@phcreative#iaebroking
    5. 5. @googledave@phcreative#iaebroking
    6. 6. @googledave@phcreative#iaebroking
    7. 7. @googledave@phcreative#iaebroking
    8. 8. @googledave@phcreative#iaebroking
    9. 9. @googledave@phcreative#iaebroking
    10. 10. @googledave@phcreative#iaebroking
    11. 11. @googledave@phcreative#iaebroking
    12. 12. @googledave@phcreative#iaebroking
    13. 13. BUT IT TAKES EFFORT.@googledave@phcreative#iaebroking
    14. 14. @googledave@phcreative#iaebroking
    15. 15. @googledave@phcreative#iaebroking
    16. 16. @googledave@phcreative#iaebroking
    17. 17. CONVERGANCE OF DIGITAL MARKETING@googledave@phcreative#iaebroking
    18. 18. OLD SCHOOL SEOOver optimisationUnnatural contentUnnatural linksKeyword stuffingPoor user experienceLeads to the darkside!@googledave@phcreative#iaebroking
    19. 19. PANDA AND PENGUINS MAKE THIS HAPPEN@googledave@phcreative#iaebroking
    20. 20. @googledave@phcreative#iaebroking
    21. 21. GOOGLE HAVE A‘JEDI’COUNCIL@googledave@phcreative#iaebroking
    22. 22. OVER 200 FACTORS INFLUENCE YOUR SEORelevancy (on page SEO)• Focus on your users, give them what they want• Freshness of content – how often do you change yours?• Content strategy, evolves, purposeful, hot topics, contagious• Don’t spam, keyword stuffRecommendation (off page SEO / Google Penguin)• Commit to outreach and engage with communities• Create content your audience will care about• Will people vote for you with inbound links?• Social mentions is ‘word of mouth’ marketing and builds links• Use Google+ and gain ‘authorship’ and your ‘identity’• Manage you link profile, assess risks and take actionExperience (Google Panda)• What do users ‘think’ of your pages? Find out.• Reduce clutter and friction• Don’t keep people waiting – improve load times• Do all you can to engage and ‘romance the share’@googledave@phcreative#iaebroking
    23. 23. IF CARLSBERGDID NETWORKING@googledave@phcreative#iaebroking
    24. 24. WHO WOULD YOU WANTBEHIND THE DOOR?• Your target audience• Where are they, ‘which pub’?• Strategic partners• Your customers• Influencer networks• Who influences them?• Who else and why?• Who would you, buy a beer?@googledave@phcreative#iaebroking
    25. 25. • A good conversationalist, listens most of thetime, that’s how, when you talk, you know what to say• # Who are you listening to?• Be interested in others, not yourself!• Don’t broadcast sales messages• Make friends, build trust and help others• 80 / 20 rule• Remember… ‘Givers Gain’PROBABLY THE BEST SOCIAL NETWORKING ADVICE!@googledave@phcreative#iaebroking
    26. 26. SOCIAL MEDIA STRATEGY@googledave@phcreative#iaebroking
    27. 27. GOOGLE + SOCIAL AND IDENTITY ENGINE@googledave@phcreative#iaebroking
    28. 28. http://www.ph-creative.com/blog/posts/2013/june/know-your-seo-from-your-elbow-using-the-best-tools-for-the-job.aspxGOOGLE + HANGOUTS@googledave@phcreative#iaebroking
    29. 29. WHY YOU NEED USE GOOGLE+Get your content read and ranking faster• Faster indexing of your content – make it relevantto your candidates• Extended circles, means you influence yourfollowers and theirsAuthorship Tag = Identity• Have you set yours up?AuthorRank is coming!• How authoritive and interesting are you to youraudience?• Share-ability of authors content• Number of people in your circles and how manyyou are in• Engagement levels of your content@googledave@phcreative#iaebroking
    30. 30. @googledave@phcreative#iaebroking
    31. 31. @googledave@phcreative#iaebroking
    32. 32. PERSONA MAPPING@googledave@phcreative#iaebroking
    33. 33. PERSONA MAPPING@googledave@phcreative#iaebroking
    34. 34. CONTENT PILLARS@googledave@phcreative#iaebroking
    35. 35. @googledave@phcreative#iaebroking
    36. 36. @googledave@phcreative#HDevents
    37. 37. @googledave@phcreative#iaebroking
    38. 38. @googledave@phcreative#iaebroking
    39. 39. @googledave@phcreative#iaebroking
    40. 40. http://www.youtube.com/watch?v=ZUG9qYTJMsI@googledave@phcreative#iaebroking
    41. 41. @googledave@phcreative#iaebroking
    42. 42. @googledave@phcreative#iaebroking
    43. 43. @googledave@phcreative#iaebroking
    44. 44. @googledave@phcreative#iaebroking
    45. 45. @googledave@phcreative#iaebroking
    46. 46. @googledave@phcreative#iaebroking
    47. 47. @googledave@phcreative#iaebroking
    48. 48. INBOUND MARKETING AND MULTI DEVICE EXPERIENCE@googledave@phcreative#iaebroking
    49. 49. @googledave@phcreative#iaebroking
    50. 50. @googledave@phcreative#iaebroking
    51. 51. @googledave@phcreative#iaebroking
    52. 52. CONVERSION RATE OPTIMISATION (CRO)@googledave@phcreative#iaebroking
    53. 53. CONTENT EXPERIMENTS CONTINUOUS IMPROVEMENT@googledave@phcreative#iaebroking
    54. 54. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
    55. 55. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
    56. 56. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
    57. 57. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
    58. 58. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
    59. 59. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
    60. 60. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
    61. 61. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#iaebroking
    62. 62. DIGITAL MARKETING ECO-SYSTEM@googledave@phcreative#iaebroking
    63. 63. @googledave@phcreative#iaebroking
    64. 64. THANKS FOR LISTENING!@googledave@phcreative#iaebroking
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