DIGITAL STRATEGY FOR RECRUITMENT@googledave@phcreative#IORevents
@googledave@phcreative#IORevents
WHY SHOULD IT BE EASY…?@googledave@phcreative#IORevents
@googledave@phcreative#IORevents
GOOGLE CANDIDATE HIGH STREET@googledave@phcreative#IORevents
GOOGLE TRENDS CANDIDATE RESEARCH@googledave@phcreative#IORevents
GOOGLE KEYWORD TOOL HOW PEOPLE SEARCH@googledave@phcreative#IORevents
@googledave@phcreative#IOReventsGOOGLE KEYWORD TOOL HOW PEOPLE SEARCH
GOOGLE ADWORDS PAY PER CLICK (PPC)@googledave@phcreative#IOReventsWhy use Google Adwords?1. Target people who are alreadys...
GOOGLE ADWORDS (PPC) GEO TARGETING@googledave@phcreative#IORevents
SOMERFIELD ROI GOOGLE ADWORDS@googledave@phcreative#IOReventsThe numbers1. 170 Applications per month2. 5-8 hires per mont...
SEO ORGANIC LISTINGS@googledave@phcreative#IORevents
SO MANY UPDATES SO LITTLE TIME@googledave@phcreative#IORevents
OLD SCHOOL SEOOver optimisationUnnatural contentUnnatural linksKeyword stuffingPoor user experienceLeads to the darkside!@...
PANDA AND PENGUINS MAKE THIS HAPPEN@googledave@phcreative#IORevents
@googledave@phcreative#IORevents
@googledave@phcreative#IOReventsGOOGLE HAVE A‘JEDI’COUNCIL
OVER 200 FACTORS INFLUENCE YOUR SEO@googledave@phcreative#IOReventsRelevancy (on page SEO)• Focus on your users, give them...
SEO AND PPC ATTRACT MORE CANDIDATES@googledave@phcreative#IORevents
@googledave@phcreative#hdevents
@googledave@phcreative#HDevents
@googledave@phcreative#hdevents
@googledave@phcreative#hdevents
WHY YOU NEED USE GOOGLE+Get your content read and ranking faster• Faster indexing of your content – make it relevantto you...
AUTHORSHIP IN PRACTICE@googledave@phcreative#hdevents
GOOGLE ANALYTICS ROI OF DIGITAL ACTIVITY@googledave@phcreative#hdevents
@googledave@phcreative#IORevents
CONTENT EXPERIMENTS CONTINUOUS IMPROVEMENT@googledave@phcreative#IORevents
FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#hdevents
WEBSITES IN YOUR WORLD@googledave@phcreative#IORevents
WEBSITE EXPERIENCE IN ‘REAL LIFE’@googledave@phcreative#IOReventshttp://www.youtube.com/watch?v=3Sk7cOqB9Dk
@googledave@phcreative#IORevents
@googledave@phcreative#IORevents
@googledave@phcreative#IORevents
@googledave@phcreative#IORevents
NATIONWIDE-JOBS.CO.UK MOBILE RESPONSIVE@googledave@phcreative#IORevents
NATIONWIDE-JOBS.CO.UK@googledave@phcreative#IORevents
HEAT MAPPING CANDIDATE EXPERIENCE@googledave@phcreative#IORevents
@googledave@phcreative#hdevents
THANKS FOR LISTENINGQUESTIONS AND ANSWERS@googledave@phcreative#hdevents
Digital Strategy For Recruitment
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Digital Strategy For Recruitment

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My slides from the presentation I deliver for The Institute of Recruiters (IOR) in May 2013

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  • Magic momentsHope street hotel – bar storyWhat happened afterwards?!Give you customers a ‘digital hug’
  • Sir Richard…. Would you mind
  • Nationwide LinkedIn Story
  • Digital Strategy For Recruitment

    1. 1. DIGITAL STRATEGY FOR RECRUITMENT@googledave@phcreative#IORevents
    2. 2. @googledave@phcreative#IORevents
    3. 3. WHY SHOULD IT BE EASY…?@googledave@phcreative#IORevents
    4. 4. @googledave@phcreative#IORevents
    5. 5. GOOGLE CANDIDATE HIGH STREET@googledave@phcreative#IORevents
    6. 6. GOOGLE TRENDS CANDIDATE RESEARCH@googledave@phcreative#IORevents
    7. 7. GOOGLE KEYWORD TOOL HOW PEOPLE SEARCH@googledave@phcreative#IORevents
    8. 8. @googledave@phcreative#IOReventsGOOGLE KEYWORD TOOL HOW PEOPLE SEARCH
    9. 9. GOOGLE ADWORDS PAY PER CLICK (PPC)@googledave@phcreative#IOReventsWhy use Google Adwords?1. Target people who are alreadysearching for jobs or have jobs tofill2. Only pay for it when they click intoyour website3. Spend as little or as much as youwant from £1 to £1000’s per day4. Local, regional and global targeting;control where your ad’s are seen5. Track ROI metrics – see the profit itcan bring to you businesshttp://www.ph-creative.com/blog/posts/2012/november/using-google-adwords-for-recruitment.aspx
    10. 10. GOOGLE ADWORDS (PPC) GEO TARGETING@googledave@phcreative#IORevents
    11. 11. SOMERFIELD ROI GOOGLE ADWORDS@googledave@phcreative#IOReventsThe numbers1. 170 Applications per month2. 5-8 hires per month3. Average £69 per hire
    12. 12. SEO ORGANIC LISTINGS@googledave@phcreative#IORevents
    13. 13. SO MANY UPDATES SO LITTLE TIME@googledave@phcreative#IORevents
    14. 14. OLD SCHOOL SEOOver optimisationUnnatural contentUnnatural linksKeyword stuffingPoor user experienceLeads to the darkside!@googledave@phcreative#HDevents
    15. 15. PANDA AND PENGUINS MAKE THIS HAPPEN@googledave@phcreative#IORevents
    16. 16. @googledave@phcreative#IORevents
    17. 17. @googledave@phcreative#IOReventsGOOGLE HAVE A‘JEDI’COUNCIL
    18. 18. OVER 200 FACTORS INFLUENCE YOUR SEO@googledave@phcreative#IOReventsRelevancy (on page SEO)• Focus on your users, give them what they want• Freshness of content – how often do you change yours?• Content strategy, evolves, purposeful, hot topics, contagious• Don’t spam, keyword stuffRecommendation (off page SEO / Google Penguin)• Commit to outreach and engage with communities• Create content your audience will care about• Will people vote for you with inbound links?• Social mentions is ‘word of mouth’ marketing and builds links• Use Google+ and gain ‘authorship’ and your ‘identity’• Manage you link profile, assess risks and take actionExperience (Google Panda)• What do users ‘think’ of your pages? Find out.• Reduce clutter and friction• Don’t keep people waiting – improve load times• Do all you can to engage and ‘romance the share’
    19. 19. SEO AND PPC ATTRACT MORE CANDIDATES@googledave@phcreative#IORevents
    20. 20. @googledave@phcreative#hdevents
    21. 21. @googledave@phcreative#HDevents
    22. 22. @googledave@phcreative#hdevents
    23. 23. @googledave@phcreative#hdevents
    24. 24. WHY YOU NEED USE GOOGLE+Get your content read and ranking faster• Faster indexing of your content – make it relevantto your candidates• Extended circles, means you influence yourfollowers and theirsAuthorship Tag = Identity• Have you set yours up?AuthorRank is coming!• How authoritive and interesting are you to youraudience?• Share-ability of authors content• Number of people in your circles and how manyyou are in• Engagement levels of your content@googledave@phcreative#hdevents
    25. 25. AUTHORSHIP IN PRACTICE@googledave@phcreative#hdevents
    26. 26. GOOGLE ANALYTICS ROI OF DIGITAL ACTIVITY@googledave@phcreative#hdevents
    27. 27. @googledave@phcreative#IORevents
    28. 28. CONTENT EXPERIMENTS CONTINUOUS IMPROVEMENT@googledave@phcreative#IORevents
    29. 29. FUTURE PROOFING YOUR DIGITAL STRATEGY@googledave@phcreative#hdevents
    30. 30. WEBSITES IN YOUR WORLD@googledave@phcreative#IORevents
    31. 31. WEBSITE EXPERIENCE IN ‘REAL LIFE’@googledave@phcreative#IOReventshttp://www.youtube.com/watch?v=3Sk7cOqB9Dk
    32. 32. @googledave@phcreative#IORevents
    33. 33. @googledave@phcreative#IORevents
    34. 34. @googledave@phcreative#IORevents
    35. 35. @googledave@phcreative#IORevents
    36. 36. NATIONWIDE-JOBS.CO.UK MOBILE RESPONSIVE@googledave@phcreative#IORevents
    37. 37. NATIONWIDE-JOBS.CO.UK@googledave@phcreative#IORevents
    38. 38. HEAT MAPPING CANDIDATE EXPERIENCE@googledave@phcreative#IORevents
    39. 39. @googledave@phcreative#hdevents
    40. 40. THANKS FOR LISTENINGQUESTIONS AND ANSWERS@googledave@phcreative#hdevents

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