DIGITAL STRATEGY ECO SYSTEM

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@googledave
@phcreative
INBOUND MARKETING:
A CUSTOMER JOURNEY

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@googledave
@phcreative
Got a question?
@googledave
@phcreative
Got a question?
@googledave
@phcreative
Got a question?
@googledave
@phcreative
Got a question?
@googledave
@phcreative
Got a question?
@googledave
@phcreative
Got a question?
@googledave
@phcreative
Got a question?
@googledave
@phcreative
Got a question?
@googledave
@phcreative
INBOUND MARKETING BUYING CYCLE

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@phcreative
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@googledave
@phcreative
BUT.
IT TAKES.
EFFORT.
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@googledave
@phcreative
Got a question?
@googledave
@phcreative
GOOGLE UDPATES HUMMINGBIRD
What does it mean….
• Improved semantic and contextual understanding – pages
matching meaning n...
GOOGLE UDPATES HUMMINGBIRD
What does it mean….
• Be fit for mobile and multiple devices (mobile responsive)
• Re-confirms ...
Got a question?
@googledave
@phcreative
Got a question?
@googledave
@phcreative
Got a question?
@googledave
@phcreative
CONVERGANCE OF DIGITAL MARKETING

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@googledave
@phcreative
DIGITAL MARKETING ECO-SYSTEM

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@googledave
@phcreative
FUTURE PROOFING YOUR DIGITAL STRATEGY

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@googledave
@phcreative
FUTURE PROOFING YOUR DIGITAL STRATEGY

Got a question?
@googledave
@phcreative
FUTURE PROOFING YOUR DIGITAL STRATEGY

Got a question?
@googledave
@phcreative
FUTURE PROOFING YOUR DIGITAL STRATEGY

Got a question?
@googledave
@phcreative
FUTURE PROOFING YOUR DIGITAL STRATEGY

Got a question?
@googledave
@phcreative
FUTURE PROOFING YOUR DIGITAL STRATEGY

Got a question?
@googledave
@phcreative
FUTURE PROOFING YOUR DIGITAL STRATEGY

Got a question?
@googledave
@phcreative
FUTURE PROOFING YOUR DIGITAL STRATEGY

Got a question?
@googledave
@phcreative
Got a question?
@googledave
@phcreative
Thanks for listening and keep in touch

@GoogleDave
email: googledave@ph-creative.com
tel:
01512275549

Got a question?
@g...
Digital strategy Eco System
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Digital strategy Eco System

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Short(ish!) slide deck on the convergence of Inbound Digital marketing.

Basics on how customers search and make buying decisions. How SEO, Social, Content and Experience all influence each other and the key areas that you need to work on to protect you digital strategy going forward.

Published in: Business, Technology
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  • Nationwide LinkedIn Story
  • Digital strategy Eco System

    1. 1. DIGITAL STRATEGY ECO SYSTEM Got a question? @googledave @phcreative
    2. 2. INBOUND MARKETING: A CUSTOMER JOURNEY Got a question? @googledave @phcreative
    3. 3. Got a question? @googledave @phcreative
    4. 4. Got a question? @googledave @phcreative
    5. 5. Got a question? @googledave @phcreative
    6. 6. Got a question? @googledave @phcreative
    7. 7. Got a question? @googledave @phcreative
    8. 8. Got a question? @googledave @phcreative
    9. 9. Got a question? @googledave @phcreative
    10. 10. Got a question? @googledave @phcreative
    11. 11. INBOUND MARKETING BUYING CYCLE Got a question? @googledave @phcreative
    12. 12. Got a question? @googledave @phcreative
    13. 13. BUT. IT TAKES. EFFORT. Got a question? @googledave @phcreative
    14. 14. Got a question? @googledave @phcreative
    15. 15. GOOGLE UDPATES HUMMINGBIRD What does it mean…. • Improved semantic and contextual understanding – pages matching meaning not just keywords • Keywords, context, location, device, experience • Content can’t sit in isolation, needs to be shared and engage influencers – are you focused on them? Do you know who the are!? • Content must have unique value for your persona’s • You need to become an authority in your space with USP’s Got a question? @googledave @phcreative
    16. 16. GOOGLE UDPATES HUMMINGBIRD What does it mean…. • Be fit for mobile and multiple devices (mobile responsive) • Re-confirms that fast SEO is dead and you need to put effort in across all relevant digital disciplines … and so it should be • Identify intent, needs, problems and become the authority in your business area • Schema.org markup – use it • Get ready for voice search – that’s what Google is doing! • Build trust, be authentic, be sincere Got a question? @googledave @phcreative
    17. 17. Got a question? @googledave @phcreative
    18. 18. Got a question? @googledave @phcreative
    19. 19. Got a question? @googledave @phcreative
    20. 20. CONVERGANCE OF DIGITAL MARKETING Got a question? @googledave @phcreative
    21. 21. DIGITAL MARKETING ECO-SYSTEM Got a question? @googledave @phcreative
    22. 22. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
    23. 23. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
    24. 24. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
    25. 25. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
    26. 26. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
    27. 27. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
    28. 28. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
    29. 29. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
    30. 30. Got a question? @googledave @phcreative
    31. 31. Thanks for listening and keep in touch @GoogleDave email: googledave@ph-creative.com tel: 01512275549 Got a question? @googledave @phcreative
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