Digital strategy Eco System

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Short(ish!) slide deck on the convergence of Inbound Digital marketing. …

Short(ish!) slide deck on the convergence of Inbound Digital marketing.

Basics on how customers search and make buying decisions. How SEO, Social, Content and Experience all influence each other and the key areas that you need to work on to protect you digital strategy going forward.

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Transcript

  • 1. DIGITAL STRATEGY ECO SYSTEM Got a question? @googledave @phcreative
  • 2. INBOUND MARKETING: A CUSTOMER JOURNEY Got a question? @googledave @phcreative
  • 3. Got a question? @googledave @phcreative
  • 4. Got a question? @googledave @phcreative
  • 5. Got a question? @googledave @phcreative
  • 6. Got a question? @googledave @phcreative
  • 7. Got a question? @googledave @phcreative
  • 8. Got a question? @googledave @phcreative
  • 9. Got a question? @googledave @phcreative
  • 10. Got a question? @googledave @phcreative
  • 11. INBOUND MARKETING BUYING CYCLE Got a question? @googledave @phcreative
  • 12. Got a question? @googledave @phcreative
  • 13. BUT. IT TAKES. EFFORT. Got a question? @googledave @phcreative
  • 14. Got a question? @googledave @phcreative
  • 15. GOOGLE UDPATES HUMMINGBIRD What does it mean…. • Improved semantic and contextual understanding – pages matching meaning not just keywords • Keywords, context, location, device, experience • Content can’t sit in isolation, needs to be shared and engage influencers – are you focused on them? Do you know who the are!? • Content must have unique value for your persona’s • You need to become an authority in your space with USP’s Got a question? @googledave @phcreative
  • 16. GOOGLE UDPATES HUMMINGBIRD What does it mean…. • Be fit for mobile and multiple devices (mobile responsive) • Re-confirms that fast SEO is dead and you need to put effort in across all relevant digital disciplines … and so it should be • Identify intent, needs, problems and become the authority in your business area • Schema.org markup – use it • Get ready for voice search – that’s what Google is doing! • Build trust, be authentic, be sincere Got a question? @googledave @phcreative
  • 17. Got a question? @googledave @phcreative
  • 18. Got a question? @googledave @phcreative
  • 19. Got a question? @googledave @phcreative
  • 20. CONVERGANCE OF DIGITAL MARKETING Got a question? @googledave @phcreative
  • 21. DIGITAL MARKETING ECO-SYSTEM Got a question? @googledave @phcreative
  • 22. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
  • 23. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
  • 24. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
  • 25. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
  • 26. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
  • 27. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
  • 28. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
  • 29. FUTURE PROOFING YOUR DIGITAL STRATEGY Got a question? @googledave @phcreative
  • 30. Got a question? @googledave @phcreative
  • 31. Thanks for listening and keep in touch @GoogleDave email: googledave@ph-creative.com tel: 01512275549 Got a question? @googledave @phcreative