Home Page Services Page Thank you Page Start Finish
Where do you start?
Top 10 Landing pages
Most viewed content – what happens next?
Bounce rates – fix them fast
Pages with most traffic – faster testing
New site – research, research, research
Design & Build with SEO & CRO in mind
Test BIG changes first – see faster results
Where to start? ... Think bounce rate
things you can test
How long should a page be? amazon.com
content get their input for keyword brainstorming and what SELLS
Objection approach Make changes to overcome • If they don’t trust your company • If they don’t believe your product …is better than competitors …is better than nothing …works • If they don’t understand what you’re offering • If you aren’t making enough offers • If they see the decision as being too risky Build trust elements Then… …show advantages over competitors …show benefits over “nothing” …show proof it works Use techniques to improve comprehension Make more offers Use risk reduction strategies