Bringing people to your website

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Slides from my keynote at a music industry conference #MIRC2014 June 2014

Helping music retailers with SEO, Content Marketing and Social Media.

Tried (pretty hard!) to relate them to Album covers... loved to hear you thoughts and any other album covers I could have used!!

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  • Keywords (targeting and acquisition)
    Improved sematic and contextual understanding – meaning, not just words
    Don’t spam, keyword stuff
    Keywords, long tail, context, location, device, experience
    Schema.org markup – use it
    Get ready for voice search – that’s what Google is doing!
  • Keywords (targeting and acquisition)
    Improved sematic and contextual understanding – meaning, not just words
    Don’t spam, keyword stuff
    Keywords, long tail, context, location, device, experience
    Schema.org markup – use it
    Get ready for voice search – that’s what Google is doing!
  • Bringing people to your website

    1. 1. Got a question? @googledave #MIRC2014 Bringing people to your website @GoogleDave #MIRC2014
    2. 2. Human Behaviour - Digital has change human behavior - 50% traffic to site from mobile device - Social networking is the #1 use of mobile - We look at our mobiles 150 xday
    3. 3. Got a question? @googledave #MIRC2014 Customers are searching for you right now!
    4. 4. Got a question? @googledave #MIRC2014 Road to the darkside - Over optimisation - Unnatural content - Unnatural links - Keyword stuffing - Poor user experience - Leads to the darkside!
    5. 5. Over 200 Factors influence search - Google updates - Panda’s and Penguins - Hummingbird
    6. 6. “Think visibility rather than rankings. Rankings vary from user to user, device and location.” You need to: - Google Webmaster tools - See keywords you appear for - What URL rank where? - What is the CTR of these pages? - What is the behaviour of these pages
    7. 7. Got a question? @googledave #MIRC2014
    8. 8. CONVERGANCE OF DIGITAL MARKETING Got a question? @googledave #MIRC2014
    9. 9. How much do you care about your audience?@
    10. 10. Relevancy – If you can’t talk sense, don’t talk shite! - Focus on your users, give them what they want, where when - Freshness of content - Unique and valuable to your user persona’s - Content strategy evolves, hot topics - Identify intent, needs, problems - Thought leader
    11. 11. What are you doing to Romance the share? - You need to commit to outreach - Connect with influencers and earning recommendations? - Content can’t sit in isolation - Create contagious content your audience will care about and share - Will people link to you?
    12. 12. 'Digital’ word mouth - Social signals - Shares - Social attribution - Google +1’s - Likes - Retweets - Earns links
    13. 13. Engage in Google + to build your ‘Authorship’
    14. 14. Your experience - Be fit for mobile devices - Google prefer mobile responsive - What do users ‘think’ of your pages? - Find out, heat mapping, VOC - Reduce clutter and friction - Simplification
    15. 15. Got a question? @googledave #MIRC2014
    16. 16. Got a question? @googledave #MIRC2014 Become obsessed with speed - Don’t keep people waiting - 1 second in page load -20% CR% - Look for multiple Marginal gains https://developers.google.com/speed/pagespeed/insights/
    17. 17. Focus on taking the money - Conversion rate optimsiation - Content experiments, split tests - Improved experience - More visibility
    18. 18. Got a question? @googledave #MIRC2014 But how do you find them?
    19. 19. Got a question? @googledave #MIRC2014
    20. 20. TOOLS TO HELP YOU FIND THEM Got a question? @googledave #MIRC2014
    21. 21. If you have something interesting to say, people will listen
    22. 22. Entertain Inspire Educate Convince Got a question? @googledave #MIRC2014
    23. 23. En In Ed Co Got a question? @googledave #MIRC2014
    24. 24. Youtube - 2nd biggest search engine - 3rd Biggest social channel - Pages with video are 53% more likely to appear on page1 of Google - Pages with videos 57% average improvement in conversions
    25. 25. Got a questions...? @googledave @phcreative
    26. 26. Got a question? @googledave #TLCon
    27. 27. Got a question? @googledave #TLCon
    28. 28. You need an integrated strategy - Improve you digital visibility - Build your brand - Generate sales and ROI - Become digitally famous
    29. 29. Got a question? @googledave #MIRC2014
    30. 30. Got a question? @googledave @phcreative
    31. 31. Got a question? @googledave @phcreative
    32. 32. Got a question…? @googledave dave@ph-creative.com Be remarkable
    33. 33. Got a question…? @googledave dave@ph-creative.com Goosebumps
    34. 34. Got a question? @googledave #MIRC2014 Thanks for listening - @Google Dave - dave@ph-creative.com - 01512275549

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