How to build a long term and sustainable online marketing business

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  • 1. Seniors Guide to the Internet - Part 1What is the Internet?The Internet, also known as "the net," is a worldwide system of computer networks in which usersat any one computer can get data from any other computer. The original aim was to create anetwork that would allow users of a computer at one university to be able to communicate withcomputers at other universities. A side benefit of this design was that, because information is sentalong different routes that always change, the Internet could continue to function even if parts of itwere destroyed in the event of a military attack or other disaster. Luckily, weve never had to test ifit works.Today, the Internet is self-sustaining and is used by hundreds of millions of people worldwide. Themost widely used part of the Internet is called the World Wide Web ("the Web"). On the web, youhave access to billions of pages of information. Web browsing is done with a software programcalled a web browser (catchy name!). Currently, the most popular web browsers are MicrosoftInternet Explorer, Mozilla Firefox, and Google Chrome. By the way, all of these browsers areabsolutely free. Depending on your connection speed, browsers can support such advancedfeatures as animation, video, sound, and music.How Do I Connect to the Internet?The best type of connection to the Internet is a broadband connection. It offers the highesttransmission speed which is essential if you want the best Internet experience. Cable and DSLservice both provide broadband speeds. Cable provides speed twice that of DSL but DSL is moresecure.Broadband service provides high speed data transmission. It also allows more content to becarried through the transmission pathway. Broadband provides access to the highest qualityInternet services: streaming media, Internet phone, gaming, and interactive services. Many of theseservices require the transfer of large amounts of data that may not be technically feasible withtelephone dial-up service. Today, broadband service is necessary to access the full range ofservices and opportunities that the Internet can offer. Broadband service is always on. It does notblock telephone lines and there is no need to disconnect from the Internet network when not in use.Wireless broadband, also known as "Wi-Fi", is the ability to connect to the Internet without the useof wires or cables. The most common way of accessing wireless broadband is via a wireless routerattached to an ISPs (Internet Service Provider) modem.1. Using a cable modemA cable modem is a device that connects your computer to the Internet via a local cable TV line soyou can send and receive data at high speeds also referred to as broadband speeds. Cablemodems are usually included as part of the cable access service.a. Sign up with an Internet Service Provider (ISP), usually your local cable TV company. The cablecompany will dispatch a field technician to come to your home to install a cable modem.b. The technician will connect a cable from a cable TV jack to the cable modem.c. Then the technician will connect an "Ethernet" cable from the cable modem to the "Ethernet" porton your computer. "Ethernet" is the most popular type of local area network (LAN) technology.d. Power on the cable modem and computer.e. A cable connection is less secure than other broadband connections, such as DSL, because youare sharing your cable connection with others in your community. In addition, the cable connectionis always on. The Windows Firewall will help prevent intruders from accessing your computer.f. Open your Internet browser to begin browsing the Internet.
  • 2. 2. Using a DSL modemA Digital Subscriber Line (DSL) uses technology that provides digital data transmission over thewires of a local telephone network. DSL does not interfere with the use of your standard telephoneservice. Once you log on to your DSL service, it will stay on until you shut down or restart yourcomputer.a. Subscribe to a high-speed, or broadband, DSL service. A technician will connect a modem toyour phone line. This connection is what allows the DSL signal to be received by the modem, andtransmitted to your computer.b. The other end of the cable will be connected to your computer.c. Power on the DSL modem and computer.d. Open your Internet browser to begin browsing the Internet.3. Using a Router (hardware firewall)A hardware firewall is a device that is connected between the Internet and your cable or DSLmodem, protecting your computer from dangerous intruders. In other words, your computer isconnected to the router (hardware firewall) instead of your cable or DSL modem.The best protection available from Internet attacks is a hardware firewall. They are inexpensive so Istrongly recommend installing one. Broadband routers serve as powerful hardware firewalls. Theyshould be considered an important part of your system and network set-up, especially for anyoneon a broadband connection.A router is a device that provides access to the Internet for multiple computers, printers, and otherdevices. It typically includes four or more Ethernet ports for wired connections to desktop andlaptop computers. They can also be configured to transmit signals for wireless ("Wi-Fi") devices.A router acts as a firewall by masking the true internet address of your computer from the outsideworld. Only those web pages that you specifically request are allowed to pass through the router toyour computer. Data that you did not request is blocked which helps to keep your system safe fromintruders. Think of it as your front door with that little peephole. Somebody knocks and you lookthrough the peephole to see who it is. If its your friend who you invited over, you open the doorand let him in ("wassup dude!"). If its someone whos arriving uninvited, they are turned away. (Iwonder if a router would block my mother-in-law).4. Standard telephone line modemNot recommended at all. The slowest of all Internet connections. It will not deliver the full potentialof what the Internet has to offer.Whats a Link?On all websites, certain words or phrases appear in text of a different color than the rest andsometimes also underlined. When you point to one of these words or phrases by clicking the leftbutton of your mouse, you will be transferred to the page that is associated with this word orphrase. These are called hyperlinks or links. Sometimes there are buttons, images, or portions ofimages that can be "clicked". If you move the pointer over a spot on a web site and the pointerchanges into a hand, this indicates that you can click on it and be transferred to another site.Whats a Web Browser?Microsoft Internet Explorer*** Download Google Sniper 2.0 Here***Internet Explorer is the most widely used web browser. That isnt because its the best (which itisnt). Its because it comes already installed with every version of Windows and most people dont
  • 3. bother to change it. Internet Explorer version 7.0 suffered more malware attacks than any otherbrowser. Internet Explorer uses technology known as ActiveX Controls which continues to make itextremely vulnerable to attacks.An ActiveX control is a web-based program using certain Microsoft technologies. They arecontroversial because they are downloaded automatically and executed by the web browser.This is the major reason that Mozilla Firefox and Google Chrome, which do not support ActiveXcontrols, are more secure browsers. In addition, Internet Explorer has page rendering problemsthat causes some web pages to display incorrectly. Performance is faster in the most recentversion (9.0) than past versions but is still slower than the other browsers.Keep Internet Explorer installed on your computer (certain Microsoft services, like WindowsUpdate, require Internet Explorer to function correctly) but use Firefox or Chrome.Mozilla FirefoxFirefox keeps you more secure when youre browsing the web, protecting against spyware, worms,and viruses. As mentioned earlier, it does not support ActiveX controls because ActiveX controlsare vulnerable to viruses and spyware. Firefox delivers easier navigation, including those who arevisually or motor-impaired. Firefox is the first browser to meet U.S. federal governmentrequirements that software be easily accessible to users with physical impairments.You can select new controls for your toolbars and change the look of your browser with themes.There are also hundreds of free extensions you can install to add features such as ad blocking,extended tab controls, pop-up blockers, text resizers, and password managers. Firefox is myfavorite web browser.Google ChromeThe Google Chrome web browser is the third most popular browser used today right behindInternet Explorer (#1) and Firefox (#2).a. Chrome is designed to be fast. Its quick to start up, loads web pages quickly, and runs webapplications fast.b. Chromes browser window is streamlined, clean, and simple.c. Chrome also includes features that are designed for ease of use. For example, you can searchand navigate from the same box, and arrange tabs however you wish.d. Chrome is designed to keep you secure on the web with built-in malware protection, andautomatic updates to make sure the browser is current with the latest security updates, and more.e. Chrome has many useful features built in, including translation in the browser, extensions,themes, and more.Chrome is an excellent web browser. I highly recommend it.Bookmarks and FavoritesInternet Explorer calls them "favorites" (just to be different from everybody else). Favorites arelinks to your favorite websites that you wish to save for future use. Creating a favorite in InternetExplorer can be done several in different ways.1. Right-click on a blank portion of the page and click "Add to Favorites".2. Browse to the website you wish to add to your Favorites. At the top of the browser window click"Favorites". Click "Add to Favorites".When one of these steps has been completed an "Add Favorite" window will appear and then youcan add your favorite to your favorites list. You can even create different folders (highlyrecommended) for your Favorites.
  • 4. Firefox and ChromeCreating bookmarks in Firefox and Chrome are similar and can also be done in several differentways.1. In the address bar, there is a star on the right side. If you click on it, you can bookmark the page.2. Right-click on a blank portion of the page you wish to bookmark and click "Bookmark This Page"or press Ctrl + D. This only applies to Firefox.3. Browse to the website you wish to bookmark. At the top of the browser window click"Bookmarks". Click "Bookmark This Page". This only applies to Firefox.When these steps have been completed an "Add Bookmark" window will appear. Specify thelocation where you want to save the bookmark. To create a new folder, click the "New Folder"button. I use a lot of folders such as Shopping, Music, Movies, Computers, Finance, Health, Food,Travel, etc. on my browser. I have over 3,000 bookmarks and I can find any one of them quickly andeasily (I know - I should get a life!).Whats a Search Engine?A search engine is a computer program that searches documents, specifically on the World WideWeb, for a specified word or words and provides links to these documents to where they can befound.GoogleThere are literally hundreds of search engines on the internet. However, there is only one that I useand that you will ever need....Google. Most other search engines operate in a similar manner butare not as sophisticated or efficient as Google. Google is a crawler-based search engine, meaningthat it has software designed to "crawl" the information on the Internet and add it to its database.Google has the best reputation for relevant and thorough search results. Googles home page isclean and simple. There is more than one option on Googles home page.Search topics include:Web - The default search engine.Images - Searches for images, graphics, photos, or drawings.Video - Searches for video files on the Internet.News - Searches for information gathered from thousands of news sources worldwide.Maps - An interactive map tool featuring driving directions.Shopping - Searches for products for sale online.More - Additional search tools including:Books - If youre looking for text from a specific book, type in the name of the book (in quotes), or ifyoure looking for books about a particular subject, type in "books about xxx". Google will returnresults that can contain content in the book itself, or will offer links to Book Results at the top of thesearch page.Discussions - Searches for information, opinions, and recommendations from user groups.Blogs, Recipes, Patents, Flights and more."Im Feeling Lucky" - This button takes you instantly to the first search result returned for anyquery. For instance, if I type in peanut butter I go straight to the Wikipedia entry for peanut butter.Its basically a shortcut so you can bypass the search engine results page.
  • 5. Theres even a Google Accessible Web Search for the Visually Impaired.How to Google SearchGo to http://www.google.com. Enter a word, multiple words or a phrase and hit "enter". Google willcome up with results that contain the words in the search bar. Google doesnt care aboutcapitalization and will even suggest correct spellings of words or phrases. Google excludescommon words such as "the" and "is", and since Google returns results that include all of thewords you enter, theres no need to include the word "and", as in "milk and cookies". You can justenter "milk cookies" (without the quotation marks).If you want to look for web sites that contain "milk" or "cookies" you can use "OR" as in "milk orcookies". If youre searching for the exact phrase you would enter "milk and cookies" including thequotation marks.Try to be as specific as possible - instead of "cars", try "Chevrolet Impala". If youre searching foran exact phrase, type in "give me liberty or give me death" with the quotation marks for example.Google will search for the entire phrase just how it appears in between the quotes.You can also exclude unwanted results. If you want to narrow down your searches, place "NOT" infront of words you want to avoid. For example, if youre searching for information about The ThreeStooges but dont want any articles about Shemp, you would search for "three stooges NOTshemp" (nyuck-nyuck!).Other Google ToolsGoogle Calculator - Use Googles calculator by just typing in whatever calculation youd like in thesearch bar. For example: a "gallon in pints" or 112.3 + 55.6.Google Definitions - There are two ways to get definitions from Google. If you type "define:asteroid"(with the colon), youll get a page full of definitions. If you type "define asteroid" (without the colon),youll get a list of web sites that contain definitions of the word.Google Catalogs - Search online catalogs.Google Finance - Business info, news, and interactive charts.Other search shortcuts:Phone number:(enter name and location) - "phonebook: John Smith NJ"Movie:(search for showtimes - enter title and zip code) - "movie:matrix 08902"Stocks:(get a stock quote) - "stocks:ibm"Weather:(get local weather - enter zip code) - "weather:08902"What is Webmail?Webmail is a term for web-based email accounts. These are usually free email accounts that areoperated from a website. Examples include Gmail, Yahoo Mail, Windows Live Mail, and AOL Mail.Webmail allows users to access their emails as long as they have access to an Internet connectionand a web browser. Gmail, by Google, has many advanced features but most webmail providershave similar features.With that in mind, the following webmail features are limited to Gmail:Registration for Gmail is free to anyone who signs up on the Google website.Approximately two gigabytes of email storage is available to all users and the amount of storageincreases over time.Rather than organizing messages only by date received, Gmail groups messages by subject name
  • 6. and groups them as Conversations. Also, you can assign labels to any message, creating cross-connected groups of messageGmail always uses an HTTPS connection.The standard way to access your Gmail account is with your web browser. However, you can viewyour Gmail messages on your computers regular email program.Gmail has a very aggressive spam blocking system.Gmail gives you access to Googles chat network which lets you send and receive instantmessages with friends and family.Is it Safe to Shop Online?Shopping on the Internet has never been easier or safer if you just follow a few simple safety rules.The vast majority of online vendors are reputable and secure. If you dont feel comfortable with avendor, just take your business elsewhere. Also, you can shop whenever you feel like. Cant sleep?Where else could you have a cup of tea and shop in your pajamas?Here are a few tips to help make your online shopping experience free of headaches:Do not visit shady looking web sites. Youll know them when you see them. For example, would youshop at "Uncle Brunos Fell Off the Truck Discount House of Electronics"?Shop from reputable companies only.Its safe to use your credit card to pay for purchases online at any store as long as when you checkout, you see a picture of a lock in the lower left or right corner of your browser. This means that thetransaction is secure. If you dont see this lock -- DO NOT CONTINUE WITH THE PURCHASE! Thelock is not just a picture. Click on it to see details of the sites security. This is important becausesome fraudulent web sites will imitate the lock icon of your browser.Its also a good idea to use the same credit card for all of your online shopping. If there is ever aproblem, all you have to do is cancel that one card. It is actually safer to shop online with a creditcard than at a real store. Heres why: when you use your credit card at a secure site and you seethe little lock in the lower corner, it means that your credit card information is scrambled and sentto the store using really powerful encryption.Encryption is the process of scrambling information to make it unreadable.Think about what happens when you use your credit card at an actual store:You give your credit card to a complete stranger.They scan it or enter the number into a computer and it may be displayed on a screen for all to see.You sign the receipt with your credit card number on it and then there is a paper copy lying around.Pretty scary, huh?Web browsers make comparison shopping simple. Use a different tab on your browser for eachstore. Then you can easily switch back and forth to compare similar items.Be aware of shipping charges. They can be different for every vendor. Very often, you can evenfind free shipping. The search for bargains is part of the fun!DO NOT GIVE OUT PERSONAL INFORMATION LIKE SOCIAL SECURITY NUMBERS, BANK ACCOUNTNUMBERS OR CREDIT CARD NUMBERS (unless youre making a secure purchase) ON THEINTERNET!Always, always, always use a credit card to pay for your purchases! Never, never, never use a debitcard! If theres a problem with a debit card purchase, you can kiss that money goodbye! Its a good
  • 7. idea to use the same credit card for all online purchases and not to use that particular card foranything else. That way youll always know where to look if theres a problem. Never allow directtransfers of funds from your checking or savings accounts unless an escrow service is involved.eBay and Online AuctionsWhat is eBay? Simply put, eBay is the largest of the online auctions. eBay is a safe onlinemarketplace where anyone can buy and sell goods and services. Sellers pay a small fee plus apercentage to eBay. Buyers use eBay free of charge. There are rules and penalties in place toprotect users from anyone who abuses the system.Some facts about eBay:eBay is international.The variety and quantity of items is staggering. There are more than 16 million items for sale.Items can be sold at auction (buyers bid against each other), or at a fixed price. You can purchasean item without bidding if it is marked "Buy It Now". The sellers decide how they want to sell anitem.eBay runs various applications to reduce electronic dishonesty.There is a full time staff dedicated to promoting fairness and impartiality.There is a system called "feedback" used to protect both buyers and sellers. Usually, the moredependable buyers and sellers will have more positive feedback than negative. Also, the moresuccessful transactions a seller has, the more likely that seller is to be reputable.eBay offers a professional escrow payment service called PayPal in to ensure safe paymentbetween parties. See the section on PayPal for more information.A Safety Guide to eBayAlways carefully read the details of the auction before placing a bid to make sure you know exactlywhat youre bidding on.Guidelines and things to be aware of:Payment methodShipping and handling costs. Some sellers deliberately list an expensive item for a cheap price tofool the new buyer. Overpriced shipping and handling charges is where they make up thedifference. This trick is within eBay policy.When item will be shippedOther costs or conditionsFor clothing, make sure to note the size, color, fabric, or damage especially if the item is marked"used" or "vintage".If there is anything you are not quite sure of, get more information from the eBay seller before youbid. You can do that by clicking "Ask seller a question".For a comprehensive list of what can, or cannot, be listed on eBay visit the "prohibited items" page.Remember, if the item is confiscated by customs, you are not entitled to a refund.Leave positive feedback whenever you are satisfied with the transaction. Always think hard beforeleaving negative feedback. Feedback is forever!Dont engage in bidding wars. Bidding wars are only good for the seller. New eBay users often getcaught up in bidding wars because they have yet to learn when to keep bidding, and when to stop.An experienced user will often outbid the novices by mere pennies a seconds before the auction
  • 8. closes. You need to show restraint and patience and bid near the end of the auction. There is alegitimate trick calling "sniping". Sniping is the practice of bidding in the last few seconds of anauction in order to prevent other bidders from outbidding you. Many smart bidders simply bid themaximum amount they are willing to spend on an item and don´t worry about it. You cansnipe manually but experienced bidders use automatic sniping software. One such free program isProspector Lite.Dont bid over your head. Bidding can become addictive. Be aware of how much money you canafford to spend.PayPalPayPal is a popular payment service owned by eBay and is used for online purchasing. 95% ofeBay purchases are paid by PayPal.PayPal allows buyers to send money to sellers using their email addresses. The parties involved inthe transaction NEVER see each others credit card or bank information. PayPal acts as themiddleman to hold the money. There are many safeguards and procedures that allow buyers andsellers to trust PayPal with their credit card and bank information. PayPal keeps that informationsecret.The only requirements for a PayPal account are a valid email address and a valid credit card orbank account. PayPal is free for buyers. Once a buyer sets up a PayPal account it costs nothing tosend money to other PayPal users. The funds can be withdrawn from the users credit card ordirectly from a bank account. Pop Quiz: Which method would you use? Find the answer below.If you want to shop on eBay, it is necessary that you have a PayPal account because most eBaysellers choose PayPal as their method of choice for taking payments. Since eBay owns PayPal,eBay has a stake in keeping PayPal stable and reliable.A Safety Guide to PayPalPayPal has designed its system so errors and fraud are kept to a bare minimum.PayPal guarantees 100% protection against unauthorized payments from your account.Every transaction is confirmed by email.eBay purchases can be insured up to $1,000 through PayPal.NEVER allow PayPal to transfer funds directly from your bank account as a method of payment.Even though the transaction itself is secure, if you have a problem with the purchased item it will bevery difficult to get your bank to void the transaction.ALWAYS have PayPal use the credit card you signed up with as the method of payment. It is mucheasier to have your credit card company dispute a charge.Is it Safe to Bank Online?Online banking is more popular than ever. Its available from any Internet connection, 24 hours aday, and 7 days a week. You can even pay your bills online which is actually more secure thanpaper bills. Paper bills list your account numbers and other financial information that could be usedfor illegal activities. With no paper statements available, only someone with access to your onlinebank account can access that personal information.Most shopping and banking websites use a transmission method called Hypertext TransferProtocol Secure, or HTTPS. The regular HTTP method is normally used for day-to-day webbrowsing. Just like online shopping, HTTPS adds data encryption.You can tell if HTTPS is active in two ways:1. There will be a locked padlock at the bottom of your web browser, usually on the right side.
  • 9. 2. The web address of a secure website will begin with "https://" instead of "http://".Stealing information that is encrypted at the level currently used by most banks and shops isvirtually impossible. Those geeks you see in the movies hacking into the Pentagon while sippingRed Bull and eating Hot Pockets dont exist in the real world.In addition, online banking uses passwords and personal identification numbers (PINs) that youcreate. Your PIN must be entered every time you make a transaction, and you can change your PINwhenever you want. Any transaction that you would undertake in person at your bank, you cancomplete online with at least the same level of security, maybe more. Any transaction except for thewithdrawal of cash. But who knows whats next? Maybe engineers will someday find a way toteleport cash to your CD ("Cash Delivery?") drive.Can I Share My Photos Online?You can post your photos to several photo sharing sites for free. Posting photos to the web is agood solution if you have many photos or want to share your photos with many people.Flickr is the most popular photo sharing sites. Flickr is owned by Yahoo and offers a limited freeaccount and a Pro account. When you have a free Flickr account, you can upload two videos and300MB worth of photos each calendar month.The Pro account costs $24.95 a year and features:Unlimited photo uploads (20MB per photo)Unlimited video uploads (500MB per video)Unlimited storageUnlimited bandwidthArchiving of high-resolution original imagesPhotobucket is another free service for photo sharing online. You can store unlimited photos andup to 500 videos in your account. Share your photos and videos by email with family and friends.Follow the albums of the people you know, and get notified whenever they add new stuff. Createprints, mugs, and other customizable gifts.Another option for sharing your photos online is built into a program called Picasa which is freefrom Google and is called a Web Album. Picasa is also a superior program for organizing all of yourphotos. Picasa is free to download, and Picasa Web Albums provides one gigabyte of free storagewhich is the equivalent of 4,000 large photos.With Picasa, you can easily publish your photos online. You can create private online photo albumsto share with friends and family, or public albums for the world to see.Additional web storage can also be purchased.So go forth and experience all the wonder that is the World Wide Web.Surf safely! Surf often!
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