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Jump in the sack
 

Jump in the sack

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    Jump in the sack Jump in the sack Presentation Transcript

    • The idea
      Coffee is grown on 30 million acres globally. University students Jump 30,000,000 million times in a coffee sack together to represent Rainforest Certified Coffee.
    • The campaign
      Jump in the sack (with me)
    • The participation
      30,000,000 jumps (1 jump/acre of coffee grown globally)
      Get 100 organizations (colleges, student groups, clubs, classes, frats, dorms, or any other university-based organizations)
      Equals 300,000 jumps/organization
      Get 100 college participants/organization
      Equals 3,000 jumps/college participant
    • Promote Jumping in the Sack
      Set a date for every group to jump in the sack together on the same day 30,000,000 times.
       
      Create facebook page and start getting the word out (jump in the sack with me).
      Provide downloadable press kits, recruitment kits, links, etc. for each organization to share with local media outlets, campus papers, and organization websites to recruit participants and promote event locally.
       
      Secure commitments through facebook or RA microsite with form for groups to order sacks and shirts.
       
      Submit RA-level press releases using Digg, blogs, and other online social media news outlets and channels.
      Design a branded “I jumped in the sack” t-shirt (no good university function happens without a shirt). Should need about 10,000 shirts (100 organizations with 100 participants) or send 10,000 branded coffee sacks and participants can keep that instead. Or, give both.
    • Raise Money
      Create a kickstart.com video and start raising cash!
    • Jumping in the sack together
      Everyone jumps in the sack on the same day 30,000,000 times.
    • Post Sack Jump
      Groups capture pictures and video during event to upload to facebook page or microsite.
       
      Follow up with press releases and share event results through social media and other channels.
    • The Results
      Groups have fun & become aware of RA certified coffee
      Creates a viral-potential event
      Communities & Universities can cover a unique event with a purpose
      Groups can urge local business and universities to buy RA Certified Coffee
      Participants get a shirt and/or sack
      Plus, 10,000 people jumped in the sack together!
    • get Started
      Will you jump in the sack with me?