The idea<br />Coffee is grown on 30 million acres globally. University students Jump 30,000,000 million times in a coffee sack together to represent Rainforest Certified Coffee.<br />
The campaign<br />Jump in the sack (with me)<br />
The participation<br />30,000,000 jumps (1 jump/acre of coffee grown globally)<br />Get 100 organizations (colleges, student groups, clubs, classes, frats, dorms, or any other university-based organizations)<br />Equals 300,000 jumps/organization<br />Get 100 college participants/organization<br />Equals 3,000 jumps/college participant<br />
Promote Jumping in the Sack<br />Set a date for every group to jump in the sack together on the same day 30,000,000 times.<br /> <br />Create facebook page and start getting the word out (jump in the sack with me).<br />Provide downloadable press kits, recruitment kits, links, etc. for each organization to share with local media outlets, campus papers, and organization websites to recruit participants and promote event locally.<br /> <br />Secure commitments through facebook or RA microsite with form for groups to order sacks and shirts. <br /> <br />Submit RA-level press releases using Digg, blogs, and other online social media news outlets and channels.<br />Design a branded “I jumped in the sack” t-shirt (no good university function happens without a shirt). Should need about 10,000 shirts (100 organizations with 100 participants) or send 10,000 branded coffee sacks and participants can keep that instead. Or, give both.<br />
Raise Money<br />Create a kickstart.com video and start raising cash!<br />
Jumping in the sack together<br />Everyone jumps in the sack on the same day 30,000,000 times.<br />
Post Sack Jump<br />Groups capture pictures and video during event to upload to facebook page or microsite.<br /> <br />Follow up with press releases and share event results through social media and other channels.<br />
The Results<br />Groups have fun & become aware of RA certified coffee<br />Creates a viral-potential event<br />Communities & Universities can cover a unique event with a purpose<br />Groups can urge local business and universities to buy RA Certified Coffee<br />Participants get a shirt and/or sack<br />Plus, 10,000 people jumped in the sack together!<br />
get Started<br />Will you jump in the sack with me?<br />
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