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  • 1. THE IDEA: A VIRAL VIDEO THAT NO ONE REALIZES IS SPONSORED BY RAINFORST ALLIANCE. IT SHOWS A FROG TRYING TO ESCAPE THE HARSH ENVIRONMENT OF THE NON RAINFOREST ALLIANCE CERTIFIED COFFEE GROWING AREAS. THE CHRONOLOGY: THE VIDEO WILL BE ANYWHERE FROM 5 TO 10 MINUTES. IT WILL BEGIN WITH THE FROG IN AN AREA THAT IS MADE TO SIMULATE A RAINFOREST. THE FROG IS ABOUT TO DIE FROM EXPOSURE TO THE PESTICIDES THAT NON RA CERTIFIED COMPANIES USE. IT HAS A PLAN. IT ESCAPES. THROUGH THE ESCAPE, THE FROG SHOWS THE AUDIENCE THE HORRIBLE CONDITIONS OF THESE COFFEE PLANTATIONS. THE DESTINATION WILL BE A RAINFOREST ALLIANCE CERTIFIED COFFEE LOCATION. THE WHOLE JOURNEY WILL BE SET TO MUSIC SIMILAR TO THE ONE USED IN THE GOODZUMA AD. IT WILL BE POSTED AND PROMOTED ALL OVER THE INTERNET. THE COLLEGE ANGLE: THE COLLEGE THAT DRINKS THE MOST RAINFOREST ALLIANCE CERTIFIED COFEE WILL WIN THE FROG 