Your SlideShare is downloading. ×
Building a Foundation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Building a Foundation

238

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
238
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Rainforest Alliance Challenge Building a Foundation Step 1 . Demonstrate Feasibility - Priming the community and building a foundation - Rainforest Alliance online tool Step 2 . Raise awareness - Online presence
  • 2. Step 1. Demonstrate Feasibility
    • Priming the community and building a foundation
    • Rainforest Alliance online tool
    • Rainforest Alliance online tool:
      • How to…
        • Plan steps on how to ask for certified coffee
        • Communicate with fellow students
        • Get volunteers
        • Talk with local businesses
    • Rainforest Alliance will pick a university known for activism
    • Direct attention of on-campus environmental groups to Rainforest Alliance online tool
    • Rainforest Alliance’s resources:
      • Rainforest Alliance expert opinion
      • Network of other groups involved in getting certified coffees
      • Exposure in the web to successful groups through Rainforest Alliance newsletters and blogs
  • 3. Step 2. Raise Awareness
    • Online presence
    • Meanwhile…
    • Online resources spread via facebook group networks
      • Statistics: Correlation between the environmental benefits number of certified coffee sold
      • “ How to help” - use Rainforest Alliance online tools
    • Chat rooms - “live” online conversations with other advocates of getting certified coffee
    • After priming the community…
    • Launch an online campaign highlighting on-campus groups that are successful in getting certified coffee in their communities utilizing the Rainforest Alliance online tools
    • Engage influencers in sustainability
      • Get them to advertise the success of utilizing Rainforest Alliance online tools
    • Inform students through facebook that they can easily get certified coffee in their communities by utilizing Rainforest Alliance online tool

×