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Building a Foundation
Building a Foundation
Building a Foundation
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Building a Foundation

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  • 1. Rainforest Alliance Challenge Building a Foundation Step 1 . Demonstrate Feasibility - Priming the community and building a foundation - Rainforest Alliance online tool Step 2 . Raise awareness - Online presence
  • 2. Step 1. Demonstrate Feasibility <ul><li>Priming the community and building a foundation </li></ul><ul><li>Rainforest Alliance online tool </li></ul><ul><li>Rainforest Alliance online tool: </li></ul><ul><ul><li>How to… </li></ul></ul><ul><ul><ul><li>Plan steps on how to ask for certified coffee </li></ul></ul></ul><ul><ul><ul><li>Communicate with fellow students </li></ul></ul></ul><ul><ul><ul><li>Get volunteers </li></ul></ul></ul><ul><ul><ul><li>Talk with local businesses </li></ul></ul></ul><ul><li>Rainforest Alliance will pick a university known for activism </li></ul><ul><li>Direct attention of on-campus environmental groups to Rainforest Alliance online tool </li></ul><ul><li>Rainforest Alliance’s resources: </li></ul><ul><ul><li>Rainforest Alliance expert opinion </li></ul></ul><ul><ul><li>Network of other groups involved in getting certified coffees </li></ul></ul><ul><ul><li>Exposure in the web to successful groups through Rainforest Alliance newsletters and blogs </li></ul></ul>
  • 3. Step 2. Raise Awareness <ul><li>Online presence </li></ul><ul><li>Meanwhile… </li></ul><ul><li>Online resources spread via facebook group networks </li></ul><ul><ul><li>Statistics: Correlation between the environmental benefits number of certified coffee sold </li></ul></ul><ul><ul><li>“ How to help” - use Rainforest Alliance online tools </li></ul></ul><ul><li>Chat rooms - “live” online conversations with other advocates of getting certified coffee </li></ul><ul><li>After priming the community… </li></ul><ul><li>Launch an online campaign highlighting on-campus groups that are successful in getting certified coffee in their communities utilizing the Rainforest Alliance online tools </li></ul><ul><li>Engage influencers in sustainability </li></ul><ul><ul><li>Get them to advertise the success of utilizing Rainforest Alliance online tools </li></ul></ul><ul><li>Inform students through facebook that they can easily get certified coffee in their communities by utilizing Rainforest Alliance online tool </li></ul>

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