And Your Total Is


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And Your Total Is

  1. 1. And your total is… … plus one bag for someone in need.
  2. 2. Summary <ul><li>Concept </li></ul><ul><ul><li>At the checkout at the grocery store have some mechanism or method for earning ‘points’ or earning a ‘dollar value’ for each checkout lane. Once a predetermined number of points or dollar amount was ‘earned’ by the store, a bag of groceries would be donated locally and directly to someone in need (singles, couples or family). </li></ul></ul><ul><li>Objective </li></ul><ul><ul><li>Provide a minimum of one bag of groceries to one person, couple or family each day from a single store location. </li></ul></ul>
  3. 3. How to ‘Fill the Bag’ Option 1 In order to afford one bag of groceries to provide to someone in need, store customers at the checkout register could: <ul><li>Be given the option to round their total up to the next whole dollar amount closest to their purchase total which would equate to an actual monetary donation / contribution. </li></ul><ul><li>The ‘extra change’ is then added to the tally and throughout the course of business, a final dollar amount would be ‘donated’ and used to purchase the bag of groceries…or multiple if the donation amount exceeded a specified threshold. </li></ul><ul><li>The more customers that go through that checkout line, the more opportunities to gain ‘extra change’ that add up to offset the cost of the groceries. </li></ul><ul><ul><li>Advantages </li></ul></ul><ul><ul><ul><li>Cashiers are motivated by specific goals set each day for hitting a certain amount of ‘donations’ therefore the more business they pass through their lane, the quicker they’ll hit their goal. Have some in-store recognition or reward for the top 2-3 cashiers each week. </li></ul></ul></ul><ul><ul><ul><li>The rounding up would actually be monetary donations, not soft or representation donations. </li></ul></ul></ul><ul><ul><ul><li>This option would never ask more than $0.99 max per customer so it’s likely most people would consider it and potentially participate. </li></ul></ul></ul><ul><ul><li>Disadvantages </li></ul></ul><ul><ul><ul><li>Customers could simply decline to spend the extra money. </li></ul></ul></ul>
  4. 4. How to ‘Fill the Bag’ Option 2 In order to afford one bag of groceries to give to someone in need, store customers at the checkout register could: <ul><li>Hand out “Hunger Bucks” </li></ul><ul><li>For every $X amount spent, the customer would receive a “Hunger Buck” which they would sign with their first name only and deposit at the end of the register into a grocery bag (as a token representation of the gift to which they are contributing). For example, for every $10 spent, one Hunger Buck is given. </li></ul><ul><li>Once the bag received a specified number of Hunger Bucks, a bag of groceries equivalent to that specific $X would be donated to someone in need. </li></ul><ul><li>Advantages </li></ul><ul><ul><li>By having the customer sign a certificate with their first name, they are personally invested and show they care about someone else’s need </li></ul></ul><ul><ul><li>It provides the recipient(s) of the bag of groceries, names of real people who made it possible so it’s personal and therefore more meaningful. </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>Unknown </li></ul></ul>No One Should Go Hungry < Giver’s First Name > cares Store logo or branding Hunger Campaign logo Sample Hunger Buck concept (small marketing collateral piece that could also be printed on recycled paper for environmental good citizenship)
  5. 5. How to ‘Fill the Bag’ Option 3 In order to afford one bag of groceries to give to someone in need, store customers at the checkout register could: <ul><li>Design a ‘hunger awareness’ or ‘help stop hunger’ campaign theme, slogan and/or image (logo) that is quick, catchy and memorable. </li></ul><ul><li>Highlight (specially mark) different products throughout the store with that logo or marking, that if purchased, points will go toward the purchase of a bag of groceries for those in need. </li></ul><ul><ul><li>Highlight healthy foods </li></ul></ul><ul><ul><li>Rotate different foods that qualify weekly </li></ul></ul><ul><li>Advantages </li></ul><ul><ul><li>Facilitates the store’s opportunity to promote healthy food choices to its customer base </li></ul></ul><ul><ul><li>Provides key brands the option to participate as ‘sponsored products for the week’ – brand partner participation with the store in hunger awareness </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>Unknown </li></ul></ul>
  6. 6. Measures of Achievement & Investment <ul><li>Track / measure the points earned at each register which promotes cashier speed of customer processing. </li></ul><ul><li>Use a goal achievement strategy that fosters and elevates customer contribution and participation. </li></ul><ul><li>Control and allocate a specified amount of food for the giveaway each day. </li></ul><ul><li>Keep a list of those in need within a 5-10 mile radius of the store location so it meets the needs of the specific, surrounding community that the store serves and supports. Stores could partner with local hunger relief and United Way agencies to obtain accurate need information. </li></ul><ul><li>Demonstrate trusted community investment and showcase national, local or regional commitment to solving the hunger issue. </li></ul><ul><li>Create and build customer trust and loyalty (repeat business of those who are helped by this program and by customers who enjoy helping others). </li></ul>
  7. 7. And your total is… … making a difference.