This Brand Called You

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Presentation given to Harvard School of Public Health in November, 2009

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  • This Brand Called You

    1. 1. Beyond the Basics Using Linkedin, Twitter and Facebook “Learn How to Build Your Career and Your Brand While Making Valuable Connections” November 10, 2009
    2. 2. First, a word from our sponsor....
    3. 3. The Old Way Retirement Profession Graduate School Second Job First Job College
    4. 4. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
    5. 5. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
    6. 6. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
    7. 7. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
    8. 8. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
    9. 9. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
    10. 10. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
    11. 11. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
    12. 12. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
    13. 13. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
    14. 14. The New Way Grad Schol Job #1 Internhsip Freelancer Fellowship Entrepreneur Teacher Vice Board President Member Volunteer
    15. 15. Agenda • What is your Brand? • Create your profile • Build your network • Build and Promote your brand • Q & A- 30 minutes...
    16. 16. So Now What Do I Do?
    17. 17. Your Brand A perception or emotion maintained by somebody [other than you!] describing the total experience of having a relationship with you
    18. 18. Your Brand Personal vs. Professional? • Lines are blurry • Search levels the playing field • Only going to get more intertwined
    19. 19. But.....
    20. 20. Your Brand.. beyond the “hard” skill set
    21. 21. Creating Your Profile (not just linkedin...) • Google Profile • Facebook • Naymz • Twitter • Your Blog... • And more....
    22. 22. Interactive Session • Profile (personalize) • 3rd party Applications • Groups • Answers • Recommendations • Your Update • Events
    23. 23. Interactive Session •Twitter Basics •Twitter Etiquette •The # •the @ mention •Twitter Lists •Twitter Application
    24. 24. Interactive Session • Blog basics • Optimizing your blog • Why Wordpress? • Search trending towards UGC
    25. 25. Don’t Forget
    26. 26. 1440 1891 1928 1989 2007 Al Gore invents the Internet
    27. 27. Remember This?
    28. 28. Remember This?
    29. 29. Remember This? •Takeoff at 3:26pm
    30. 30. Remember This? •Takeoff at 3:26pm •Picture taken at 3:33pm
    31. 31. Remember This? •Takeoff at 3:26pm •Picture taken at 3:33pm •Uploaded to Twitpic at 3:36pm
    32. 32. Remember This? •Takeoff at 3:26pm •Picture taken at 3:33pm •Uploaded to Twitpic at 3:36pm •CNN breaks story at 4:00pm
    33. 33. Remember This? •Takeoff at 3:26pm •Picture taken at 3:33pm •Uploaded to Twitpic at 3:36pm •CNN breaks story at 4:00pm Information, News, Content Technology Relationships
    34. 34. Remember This? •Takeoff at 3:26pm •Picture taken at 3:33pm •Uploaded to Twitpic at 3:36pm •CNN breaks story at 4:00pm Information, News, Content Technology Relationships •More people spend time on social networks than email
    35. 35. Remember This? •Takeoff at 3:26pm •Picture taken at 3:33pm •Uploaded to Twitpic at 3:36pm •CNN breaks story at 4:00pm Information, News, Content Technology Relationships •More people spend time on social networks than email •Video, Video, Video
    36. 36. Remember This? •Takeoff at 3:26pm •Picture taken at 3:33pm •Uploaded to Twitpic at 3:36pm •CNN breaks story at 4:00pm Information, News, Content Technology Relationships •More people spend time on social networks than email •Video, Video, Video •CNN breaks story at 4:00pm
    37. 37. Get Found Be Create Remarkable Content Optimize Promote Content Content
    38. 38. Promoting Your Brand
    39. 39. Promoting Your Brand
    40. 40. Promoting Your Brand
    41. 41. Promoting Your Brand
    42. 42. Promoting Your Brand
    43. 43. Promoting Your Brand
    44. 44. Promoting Your Brand
    45. 45. Promoting Your Brand
    46. 46. Promoting Your Brand
    47. 47. Promoting Your Brand
    48. 48. Promoting Your Brand
    49. 49. Your Brand- Listening Tools
    50. 50. Your Brand- Listening Tools
    51. 51. Your Next Steps • Brush Your Teeth every day... Dialogue. 2009
    52. 52. Your Next Steps •Be Consistent and Authentic Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Public Health Administrator with passion for social causes, digital photography and wine Dialogue. 2009
    53. 53. Your Next Steps If you Fall off.... Dialogue. 2009
    54. 54. Your Next Steps If you Fall off.... Get back on!.....quickly... Dialogue. 2009
    55. 55. Your Next Steps If you Fall off.... Get back on!.....quickly... Dialogue. 2009
    56. 56. Questions? “Learn How to Build Your Career and Your Brand While Making Valuable Connections” November 10, 2009

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