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Presentation slides for survey results of social enterprises

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For benchmarking purposes, SE Association commissioned a face-to-face survey on social enterprises with 2000 households in Singapore to establish a baseline of public awareness of social enterprises. ...

For benchmarking purposes, SE Association commissioned a face-to-face survey on social enterprises with 2000 households in Singapore to establish a baseline of public awareness of social enterprises. The survey sought to find out whether the public is aware of social enterprises, what their buying behaviors are and what motivates them to support social enterprises.

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    Presentation slides for survey results of social enterprises Presentation slides for survey results of social enterprises Presentation Transcript

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    • 72"5=(G*4$-( PART I Awareness & :<%"-**( S-G"*3%-G4-$( Understanding !"#$%"%&()*"+$,% FA(I44 -".(/0+% 1/02&".(/0+% !"#04*(3#(F#<(G4>>"-3(*$&-3*( 3455%67%40%0$8.%9%:/0.*+,% #>(3F(&%"R3(%"( 1/23"- <4884-$(3#(*299#"3( >$+% 1/<%=*7,% 7/*(( -()*"+$% 43)521/23"- 6,%71/23"- ;8&$(4$0)$,% !"#$#%&()*+,"-(,"./"*0)-#%&,% Q(
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    • ( +#9(#>(3F(&4-G("1%88(B%-(=#2(-%&(%-=(7#14%8(/-3"9"4**W( I0%0B-<)P+15()7/:: C/-)*0.+), 1 (Y88#<(I4DD#-(!"#E13( T!Z( AX( (74-$%9#"(B#"9#"%34#-(#>( (IF%D4843%345(/-3"9"4**([7BZI/( 7/( AA( (]"%R3F"#2$F(B%>^( 7/( P( (/4$F3-(BF>*( 7/( _( ()`T67(+F"4>3(7F#9( 7/( _( ()#23F(%-G(J##3(!%4-34-$(:"34*3*( 7/( X( (T%34#-%8(H4G-=(J#2-G%34#-( aVZ( X( (7!I`Tb(74-$%9#"(( 73%3(]#%"G( X( (B82D(I%4-D#<( aVZ( ?( (,%-G41%9*(V8>%"(:**#14%34#-( 7/( ?( T!ZO(-#-(9"#>43(#"$%-4*%34#-( -cP@( M(
    • (!"#G213*(%-G(*"541*(12""-38=(92"1F%*G(>"#&(7/*( VF%3(G4G(=#2(D2=(%-G( <F41F(7#14%8(/-3"9"4*( G4G(=#2(D2=(>"#&W( Social Enterprises from Singapore Examples of Products and Name of SEs n % Services Greeting cards, Mouth & Foot Painting Artists 10 48% painting and handicraft Singapore Corporation of Rehabilitative Food catering and 4 19% Enterprises (SCORE) handicraft Breakthrough Café 3 14% CD and books The Helping Hands 3 14% Home movers Eighteen Chefs 2 10% Food Bizlink 1 5% Greeting cards Removal / Disposal The Hiding Place 1 5% service -c(?A( A@(
    • ( 7%34*>%134#-(858(#>(12*3#&"*(:"(=#2(*%34*>4G(<43F(=#2"(92"1F%**(>"#&( 7#14%8(/-3"9"4**W( MAN( XN( _N( ?N( @N( a"=(7%34*>4G 7%34*>4G T43F"(7%34*>4G 64**%34*>4G a"=(64**%34*>4G T#"(64**%34*>4G -(c(__X( T#3d(I*9#-G-3*(<"(3F#*(<F#(&%G(92"1F%**(>"#&(3F(7/*(D>#"(
    • (VF=(4*(3F(92D841(-#3(D2=4-$(>"#&(7/*W( VF=(<#28G(=#2(10-M6D >"#&(%-=(7#14%8(/-3"9"4**( <43F4-(3F(-03(*40(&#-3F*W( -c_P_( -c_P_(
    • ,#<(1%-(7/*(&%"R3(%D#5("$28%"(D2*4-**W(( Importance Ratings Of Factors That Might Shape Peoples Decision To Purchase H=(D2=4-$(>%13#"*( Top 2 Box Scores - Very Important, Important 72% Social Cause 22% 907+/:C/6,)4*(3F( 57% Quality&%4-("%*#-(<F=(3F( 89% 92D841(D2=*(>"#&( 55% 7#14%8(/-3"9"4**e( Price 86% Need for the Product Or 47% Service 83% 42% Accessibility 72% 36% Service level 73% 21% Packaging / Design 48% 14% Brand 41% ]%*(c(?.@@@( SEs Regular Business Base = 2000 AX(
    • ,#<(1%-(7/*(&%"R3(%D#5("$28%"(D2*4-**W( VF=(4*(3F(92D841(D2=4-$(>"#&(7/*W( B#-3"4D23(D%1R(3#(3F(*#143= Q@N( ]845(4-(3F(*#14%8(1%2*(#>(%(*#14%8(-3"9"4* fAN( VF=(G#(=#2(D2=( `3(&3*(&=(-G* _QN( >"#&(( +F(9"41(4*(1#&934345 __N(7#14%8(/-3"9"4**W( +F(g2%843=(#>(3F(9"#G213(#"(*"541 _?N( +F(*"541 XUN( `(9">"(43(3#($454-$(G#-%34#-*(3#(*299#"3(*#14%8 1%2** XUN( `3(4*(%*=(3#(>4-G XfN( +F(9%1R%$4-$(#"(G*4$- X_N( +F(D"%-G ?AN( Z3F"* XN( ]%*(c(?.@@@( 14
    • ,#<(1%-(7/*(&%"R3(%D#5("$28%"(D2*4-**W(( ,2$(9#3-34%8(&%"R3( +F"(4*(%(F2$(9#3-34%8(&%"R3(>#"( 7#14%8(/-3"9"4**K(VF48(3F"(%"(Made Purchases From SEs Before % Who ??N(D2="*.(3F"(%"($$Q.)/5D M6D).,>/+-+1*-0M))1*/*)5e( Non- Buyers, 23% Ready Buyers, 55% Buyers, 22% n = 2000 15
    • ,#<(1%-(7/*(&%"R3(%D#5("$28%"(D2*4-**W(!"#>48(#>(]2="*.(I%G=(]2="*(%-G(T#-O]2="*(Profiles Aware of SEs Buyers Ready Buyers Non-BuyersAge Group 65 and above Professional Students StudentsOccupation Businessman Businessman Homemakers Homemakers Condo / Private HDB 5 room & Executive HDB 5-room &Housing Apts Executive HDB 1 to 3 roomType Condominiums & Private Landed Properties AptsEducational University Degree and Post - -Level Graduate NTC1 / NTC2 / ITCGender - Female - - -c(?fA(>#"(%<%"-**(#>(7/( D%*c(?@@@(>#"(3F(G4>>"-3(1#-*2&"($"#29*((
    • ,#<(1%-(7/*(&%"R3(%D#5("$28%"(D2*4-**W( !"414-$(=#2"(7/(9"#G213*(%-G(*"541*( Z5"(Q@N(#>(3F("*9#-G-3*(<"( <4884-$(3#(9%=(3F(*%&(#"(&#"(3F%-( %132%8(9"41(>#"(7/(9"#G213*(%-G( *"541*e( Products / Notebook ($5) for Teddy Bear ($10) Home Moving Services yourself as a gift Service ($500) Less than 17% 23% 29% actual price Same Price 52% 50% 54% 83% 76% 71% More than 31% 26% 17% actual price D%*c(?@@@( AQ(
    • ,#<(1%-(7/*(&%"R3(%D#5("$28%"(D2*4-**W((!"#>48(#>("*9#-G-3*(<F#(<#28G(9%=(9"&42&(9"41(( +F#*(<F#(<"(<4884-$(3#(D2=( +F#*(<F#(<"(<4884-$(3#(D2=( +F#*(<F#(<"(<4884-$(3#(9%=( 3F(-#3D##R >#"(*%&(#"( 3F(+GG=(]%" >#"(*%&(#"( *%&(#"(&#"(3F%-(jP@@ >#"( &#"(3F%-(jP 3-G(3#(Dd &#"(3F%-(jA@ 3-G(3#(Dd F#&(&#54-$(*"541 >"#&(%( *#14%8(-3"9"4*(3-G(3#(Dd :$(b"#29d(_P(3#(P_(=%"*(#8G :$(b"#29d(_P(3#(P_(=%"*(#8G :$(b"#29d(XP(3#(__(=%"*(#8G /G21%34#-%8(;58d(S-45"*43=( /G21%34#-%8(858d(S-45"*43=( /G21%34#-%8(;58d(S-45"*43=( 6$"(%-G(!#*3Ob"%G2%3 6$"(%-G(!#*3Ob"%G2%3 6$"(%-G(!#*3Ob"%G2%3 Z1129%34#-d(7-4#"(Z>>414%8(h( Z1129%34#-d(7-4#"(Z>>414%8(h( )%-%$"(i(!"#>**4#-%8 )%-%$"(i(!"#>**4#-%8(i(:**#14%3( !"#>**4#-%8(h(+1F-414%-( ,#2*4-$(+=9d(,6](P("##&(h( ,#2*4-$(+=9d(,6](PO"##&(h( ,#2*4-$(+=9d(,6](P("##&(h( /012345(i(B#-G#&4-42&*(h( /012345(i(B#-G#&4-42&*(h( /012345 !"45%3(:93* !"45%3(:93* i(;%-GG(!"#9"34*( []2-$%8#<i7&4O6i+""%1 !"*#-%8()#-3F8=(`-1#&d(jP@@@( !"*#-%8()#-3F8=(`-1#&d(j?@@@( O jQMMM O j_MMM(i(jP@@@(O jQMMM AU(
    • ,#<(1%-(7/*(&%"R3(%D#5("$28%"(D2*4-**W( 64*3"4D234#-(1F%--8*(I3%48(4*(3F(&#*3( Sources of Buyers Ready Buyers Non- Buyers9">""G(1F%--8( Purchases <F48(D2="*( Actual Preferred Preferred Preferred 12""-38=(D2=*( 3F"#2$F(G4"13( Direct 1st 2nd 3rd 3rd Sales (83%) (24%) (14%) (9%) *%8*(%-G(>8%( &%"R3( Flea Market 2nd 4th 4th 3rd / Bazaars (8%) (11%) (10%) (9%) Retail 3rd 1st 1st 1st Outlets (5%) (47%) (58%) (68%) Internet (Online 4th 3rd 2nd 2nd (3%) (15%) (16%) (12%) Stores) ]%*([!">""G(c(?@@@( ]%*([:132%8(c(__X( AM(
    • ,#<(1%-(7/*(&%"R3(%D#5("$28%"(D2*4-**W( B#&&2-41%34#-(1F%--8*( Sources of Information on SEs K.0/57/,-&)5+/4*(R=( ]"#%G1%*3()G4% QfN( _?N(>#88#<G(D=(%.+1-&)5+/( ffN( !"4-3()G4% X_N(%-G(+1-).1)-(( P?N( `-3"-3 QN( _UN( V#"G(#>()#23F ?PN( ?XN( 64"13()%"R34-$ A?N( AMN( Z-O*3#9(64"13#"= @N( !">""G :132%8 K/,)RF.)B)..)5ST!333 K/,)RA7-6/:ST!$8 T#3d(!"1-3%$*(&%=(01G(A@@N(%*(3F4*(g2*34#-*(%88#<*( &283498("*9#-**(
    • ,#<(1%-(7/*(&%"R3(%D#5("$28%"(D2*4-**W(]"#%G1%*3(&G4%("%1F*(#23(3#(?P( (fP(=%"*(#8G( A7-6/:*#2"1(#>(`->#"&%34#-(%-G(&G4%("%1F(( 15 24 25 34 35 44 45 54 55 64 65 years years old years old years old years old years old old and above Broadcast 2nd 1st 1st 1st 1st 1st Media (21%) (36%) (56%) (56%) (55%) (56%) Print 3rd 3rd 2nd 2nd 2nd 1st Media (17%) (31%) (48%) (40%) (30%) (56%) Internet 3rd 5th 5th 5th 5th 4th (17%) (8%) (3%) (0%) (5%) (0%) Word of 1st 2nd 3rd 3rd 3rd 3rd Mouth (23%) (35%) (21%) (16%) (15%) (11%) Direct 5th 4th 4th 4th 4th 4th Marketing (2%) (24%) (8%) (4%) (10%) (0%) Note: The percentages reflect the proportion of each age group that uses the particular source of information. 21
    • ,#<(1%-(7/*(&%"R3(%D#5("$28%"(D2*4-**W(`-3"-3("%-R*(F4$F(4-(9">"-1(3#(AP( (?_(=%"*(#8G( F.)B)..)5(*#2"1(#>(4->#"&%34#-(%-G(&G4%("%1F( 15 24 25 34 35 44 45 54 55 64 65 years years old years old years old years old years old old and above Broadcast 2nd 2nd 1st 1st 1st 1st Media (72%) (68%) (76%) (79%) (83%) (82%) Print 3rd 3rd 2nd 2nd 2nd 2nd Media (59%) (59%) (75%) (69%) (73%) (55%) Internet 1st 1st 3rd 4th 5th 6th (82%) (80%) (60%) (30%) (19%) (5%) Word of 4th 4th 4th 3rd 3rd 3rd Mouth (49%) (48%) (47%) (46%) (51%) (52%) Direct 6th 6th 5th 2nd 4th 4th Marketing (21%) (22%) (15%) (29%) (25%) (38%) One-stop 5th 5th 6th 6th 6th 5th Directory (24%) (25%) (14%) (17%) (9%) (20%) 22 Note: The percentages reflect the proportion of each age group that preferred the particular source of information.
    • ( AK(B8%"4>=(#DE1345*(#>(7/*(( F).7)+N)5EMG)7-+N),0B907+/:;1-).%.+,), ,4"(-G=(G4*%G5%-3%$G(9#98 QXN( :GG"**(*#14%8(%-Gi#"(-54"#-&-3%8(4**2* P@N( k( I%4*(G#-%34#-* _PN( k( /-1#2"%$(*3%>>(3#(G#(1#&&2-43=(<#"R XQN(k( B"%3(92D84143=(>#"(1#&&"14%8(1#&9%-4* AMN( )%R(9"#>43* AUN( O0-)UV(/+,)501/-+01,VWVC.)/-)%6M:+7+-DB0.70&&).7+/:70&%/1+),V/15 V)1706./*),-/BB-05070&&61+-D>0.LV/.)10-0MG)7-+N),0B/9;" T#3d(I*9#-G-3*(<"(3F#*(<F#(<"(%<%"(#>(7/*( -c?PA( ?X(
    • (?K(B8%"4>=(G>4-434#-(#>(7/*(54%(3F(B#"9#"%3(b#5"-%-1(!"4&"( X)B+1+-+010B907+/:;1-).%.+,)U( ( AK :(]2*4-**d(4*(%(:)*/:0.*/1+,/-+013F%3($-"%3*("5-2*(4-(%(&%"R3( -54"#-&-3( ( ?K )3*(%(,07+/:/15Y0.)1N+.01&)1-1))5 XK ,%*(G&#-*3"%3G(3F%3(43(G845"*(43*(G18%"G(,07+/:&+,,+01 _K ,%*((%(*#14%8(&4**4#-(B0.&/:+,)5 ( ( PK )%=(F%5(*#&(>#"&(#>(M6,+1),,5./*3F%3(&%R*(98%=4-$(>48G( O 54*OlO54*("$28%"(D2*4-***(D1%2*(#>(3F4"(*#14%8(#"( -54"#-&-3%8(&4**4#-( ( fK B%-(D>#"101%.0B+-#"(B0.%.0B+- (( (
    • ( XK(B"%3(%<%"-**(>#"(7/*( 7/(:**#14%34#-(4*(<#"R4-$(<43F()BY7( #-(%(92D841(G21%34#-(1%&9%4$-(3#( 1"%3($"%3"(%<%"-**(>#"(7/*(%*((_MN(#>("*9#-G-3*(<F#(%"(%<%"(#>( 7/*(%"(D2="*(( T#-(]2="*.( ?XN( ]2="*.(_MN( I%G=(]2="*.( ?UN( -(c(?PA( T#3d(I*9#-G-3*(<"(3F#*(<F#(<"(%<%"(#>(7/*( 25
    • (_K(7/(VD(64"13#"=(4-(74-$%9#"(( 7/()&D"*(1%-(84*3(3F4"(7/*(4-(3F(7/( <D*43( 26
    • (PK(7/6B(;%2-1F.(>%32"4-$(AP(7/*(%-G(B"%3G(74-$%9#"( ]##R(#>(I1#"G*((>#"(3F(8#-$*3(98G$(D%--"([Pf&( VZVe(7#(F%99-4-$(( ( 27
    • (fK(658#9(G4*3"4D234#-(#"("3%48(9"*-1( Z0.907+/:;1-).%.+,),d(6#(=#2( Z0.C0.%0./-)U,%5(=#2( <%-3(&#"(%5-2*( #"G"G(=#2"(=%"O-G( 3#(9"#&#3(=#2"(1"%>3*(h( 1#"9#"%3($4>3*(>"#&(%( *"541*W((+88(2*(<F%3(=#2(<%-3( 7#14%8(/-3"9"4*W(( Corporate can do more to support the SE sector e.g. - Organise regular lobby sale - Procure your gifts from SEs - Engage SEs for food catering, organising of D&D, collateral printing , office/home moving - Promote staff wellness and benefits through exercises, massages, beauty spa services 28
    • (QK(7#14%8(/-3"9"4*(658#9&-3(B-3"( 7/6B(#>>"*(D"#%G(D%*G(M6,+1),,701,6:-/-+01-0 9;,/15,-/.-J6%,"(`3(F%*(8%2-1FG(%(9;;,,)1-+/: I00:L+-K(`3(<488(1#-G213(-./+1+1*,),,+01,3#( *3"-$3F-( G58#9&-3(*R488*(( 29
    • +,/(/T6(V(<4*F(3#(3F%-R(6$"(B-*2*.(TS7(9"%13412&(*32G-3*(%-G(]%4-(h(B#&9%-=(>#"(3F4"(1#-3"4D234#-(3#(3F4*(*2"5=(9"#E13K( 30
    • +F%-R(=#2((