Mashups - PåNäset.se
October 24th 2007
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Presentation
Björn Jeffery
CEO & Internet Strategist at Good
Old
Two offers: strategy and web
development
Two clients: B2C/B2B and agencies
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

“A mashup is a web application
that combines data from more
than one source into a single
integrated tool; a typical example
is the use of cartographic data
from Google Maps to add
location information to real-
estate data from Craigslist,
thereby creating a new and
distinct web service that was not
originally envisaged by either
source.
http://en.wikipedia.org/wiki/Mashup_%28web_application_hybrid%29
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

PåNäset.se
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Background
Hyperlocal initiative by
Sydsvenskan.se /
News and events /
Focus on UGC /
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Conditions
Project over six weeks /
No time to develop all the
technology /
Experiment! /
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

News
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Micro blog
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Photo blog
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Events
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Shopping
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Temperature
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Results
Doubled sales in the area /
Tripled visits at the local
section of Sydsvenskan.se /
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Experiences
Others technology... can’t be
trusted :) /
Use mashups for speed and
trial primarily /
contact: bjorn.jeffery@goodold.se, +46 (0)70-5661946

Want to do mashups?
Contact me:
bjorn.jeffery@goodold.se or
mobile: +46 70-566 19 46
The end contact:
bjorn.jeffery@goodold.se
+46 (0)70-5661946