2013 Patrick Goodness lecture at the 6th Annual World Medical Tourism Congress

350 views
249 views

Published on

With over 2,000+ registered delegates, the 6th annual World Medical Tourism Congress hosts speakers from a variety of backgrounds and over 20 different countries.
Patrick Goodness, the Founder & CEO of The Goodness Company offers you his thoughts on marketing strategies to attract more patients.

Published in: Travel, Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
350
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

2013 Patrick Goodness lecture at the 6th Annual World Medical Tourism Congress

  1. 1. 10 Digital Marketing Strategies to Attract More Patients Patrick Goodness, CEO: The Goodness Company: Global Healthcare Marketing www.GoodnessHealthcareMarketing.com
  2. 2. Goal of Healthcare Marketing Attract the Right Patient, with the Right Message at the Right Time. The Goodness Company: Healthcare Marketing
  3. 3. Active vs. Passive Patient Marketing Intuitive & Interactive Site Design 88%-92% of Potential Patients will Find You and/or Research You Online Your Website is Your First Brand Impression The Goodness Company: Healthcare Marketing
  4. 4. No Website = You Do Not Exist
  5. 5. Poor Design + Poor Grammar = Negative Brand Introduction Experience The Goodness Company: Healthcare Marketing
  6. 6. Good Websites • • Good Websites Answer Patient Questions Before They Have a Chance to Ask Them • Good Websites Allow Patients to Say “YES” on Every Page • The Goodness Company: Healthcare Marketing Good Websites Are Intuitive Good Websites Have a Clear Call to Action
  7. 7. Social Media Marketing Social Media is About Building Relationships…Not Selling • Offer Valuable Content & Interesting News • Commit or Quit • Social Media is Ideal for Testimonials • Encourage Participation • Pay Attention to Comments The Goodness Company: Healthcare Marketing
  8. 8. SEO and SEM SEO: Search Engine Optimization • If Patients Cannot Find You… They Cannot Do Business with You • First Page Google & YouTube Results Matter • Know Your Patients: Know How They Search • Every Page in Your Website Should Have a Clear SEO Goal • Good SEO Takes Time. No Overnight Results. The Goodness Company: Healthcare Marketing
  9. 9. SEO and SEM SEM: Paid Search You Gotta Pay to Play: Google – Facebook – Yahoo – Bing Test –Track – Refine The Goodness Company: Healthcare Marketing
  10. 10. Online Video By 2015 80% of All Internet Traffic Will be Video-Based The Goodness Company: Healthcare Marketing
  11. 11. Online Video • Videos are Key to Relationship Marketing • Know – Like –Trust • Video is Key to SEO Success • Videos Should Be 2-3 Minutes in Length • YouTube vs. Vimeo The Goodness Company: Healthcare Marketing
  12. 12. Mobile Sites (Is Your Site Ready for the Mobile Age?) The Goodness Company: Healthcare Marketing • The Future of Information is Mobile: Phones/Tablets • Make Your Site Mobile Ready • Simple-Clear Call to Action – Easy to Respond
  13. 13. Content Marketing (Articles/Blogging/Public Relations) • Content is the Key to Online Success • Good Quality – Well Written Content • Offer Valuable Information – Build Trust The Goodness Company: Healthcare Marketing
  14. 14. Content Marketing (Articles/Blogging/Public Relations) Become an Authority: Articles & Blogging Content is Critical for Improved Google Ranking Contribute Content to Industry Sites Public Relations: Tell Your Story The Goodness Company: Healthcare Marketing
  15. 15. More Marketing Sources Targeted Digital Media Advertising • Website Sponsorships • Banner Advertising • Google Ad Words – Facebook • Develop Email Newsletter The Goodness Company: Healthcare Marketing
  16. 16. More Marketing Sources Tracking and Analytics (Test and Verify) • Invest & Test • Reward Requires Risk • Experience Counts: Professional Healthcare Marketing The Goodness Company: Healthcare Marketing
  17. 17. More Marketing Sources Integrate Digital Media with Traditional Media • TV – Radio – Magazines – Direct Mail • Market Research • Niche Market Media • Cooperative Marketing with Facilitators The Goodness Company: Healthcare Marketing
  18. 18. How to Build & Close Sales Faster Than Your Competition • Find Your Niche-Own It • Partnerships/Endorsements • Don’t Sell. Solve Problems. Trust = Sales The Goodness Company: Healthcare Marketing
  19. 19. Final Thoughts • Marketing is a Long-Term Investment: 2-5 Years • Discover Your Brand: Partner: Invest • The Market Rewards Visionary Leaders www.GoodnessHealthcareMarketing.com
  20. 20. Patrick Goodness, CEO The Goodness Company: Advertising, Marketing & Public Relations www.GoodnessCompany.com www.Facebook.com/GoodnessCompany 312-205-6424 x10

×