Building A Business Case For WCM (Web Content Management)

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With complex business variables like economic conditions, tightening budgets, inefficient marketing processes, long sales cycles etc... it is important to establish a clear business case for WCM (Web Content Management) implementations.

We have highlighted a few tangible and intangible variables that can be the starting points for your business case development.

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Building A Business Case For WCM (Web Content Management)

  1. 1. Why do we need a business case?Tangible benefitsintangible benefits<br />Building a business case for <br />Web content management<br />
  2. 2. Why do we need business case?<br />- why it may be more necessary than before? <br />
  3. 3. why it may be necessary?<br />Why do we need a business case<br />Tangible benefits<br />Intangible benefits<br />With all these factors influencing the current business environment, management is seeking a well articulated business case for all new initiatives. <br />A WCM implementation is no exception to the rule...<br />
  4. 4. Tangible benefits<br />- Variables that directly impact the roifor a firm<br />
  5. 5. Revenue & cost savings<br />Why do we need a business case<br />Tangible benefits<br />Intangible benefits<br />
  6. 6. intangible benefits<br />- Variables that indirectly impact the roifor a firm<br />
  7. 7. edge, processes, compliance<br />Why do we need a business case<br />Tangible benefits<br />Intangible benefits<br />
  8. 8. Thanks!For follow-up questions<br />Please contact indy sawhney <br />indy.sawhney@goodmedium.com<br />

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