Technology, social media & the new real estate agent

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The real estate game has changed. Customer expectations have changed and to meet the demands of today's consumer requires skill and strategy in the realm of technology and social marketing. This presentation speaks to the fundamental changes in real estate and how to succeed at social marketing. It includes samples of where the GoodLife Team is innovating.

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  • First three: SearchGeneral Interest Portals & Communities (webMD, yoga, real estate)Software Manufacturers (dell, hp, microsoft)
  • From Frederick with Realtor.com
  • From Frederick with Realtor.com
  • Technology, social media & the new real estate agent

    1. 1. Technology, Social Media & The New Agent of Real Estate<br />Presented by:<br />@KrisstinaWise<br />
    2. 2. Is Social Media a Fad?<br />Or the Biggest Shift Since the Industrial Revolution?<br />Social Media Revolution<br />
    3. 3. ?<br />Consumer Expectations Have Shifted<br />WHY<br />SHOULD<br />YOU <br />CARE?<br />
    4. 4. 3 out of 4 Americans Use Social Technology<br />Source: Forrester, The Growth of Social Technology Adoption, 2008<br />
    5. 5. Visiting Social Sites is ahead of personal email as the 4th most popular online activity <br />Source: Nielsen, Global Faces & Networked Places, 2009<br />
    6. 6. 93% of Social Media users believe a company should have a presence in social media<br />
    7. 7. Facebook has 500 million users who produce, on average, 70 pieces of content per month<br />Twitter has 18 million users<br />
    8. 8. Social Media is now a primary portal through which people interact and gather information<br />
    9. 9. Time spent on Social Networks is growing at 3x the overall internet rate, accounting for 10% of all internet time.<br />
    10. 10. The Game Has Changed<br />
    11. 11. “<br />We don’t have a choice on whether we DO social media, the question is how well we DO it.”<br />~ Erik Qualman<br />
    12. 12. +<br />What are we talking about?<br />Social Media<br />Social Networking<br />
    13. 13. Social Networking is about Connectivity<br />
    14. 14. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.<br />Source: Cone, Business in Social Media Study, September 2008<br />
    15. 15. It’s supposed to be a dialogue, not a monologue. AND…You need to go where the people are<br />
    16. 16. likes, comments, share, tweet, re-tweet…<br />
    17. 17. Social Media is about Content<br />
    18. 18. Effective Social Media is Useful, Relevant and Valuable<br />
    19. 19. Offers, local news, national news…<br />
    20. 20. Newsworthy information<br />+ your own content,<br />+ promote your followers<br />Where does it come from?<br />
    21. 21. Grab your tools and let’s get going<br />
    22. 22. PeoplehaveprofilesBusinesseshavepagesyou need both<br />
    23. 23. tool: FBMLCustomized and Brandedlanding page<br />
    24. 24. Least ‘liked’ pages…real estate is 2nd to last<br />
    25. 25. tool: vanity URLare you memorable?<br />http://www.facebook.com/home.php?#!/pages/Austin-TX/Knollwood-on-the-Colorado-River-by-Antero-Homes/257846771301?ref=ts&__a=49&ajaxpipe=1<br />so long!<br />http://www.facebook.com/anterohomes<br />much better<br />
    26. 26. Before you ask the intern:Whoever creates a FB page is foreverthe admin.<br />
    27. 27. Don’t make a ad…tell a story!<br />
    28. 28.
    29. 29. The days of the mega agent superstar are over. Your online brand must be aboutgiving the consumer what they want.<br />
    30. 30.
    31. 31. Real Estate Social Marketing must be Strategic<br />
    32. 32. Social Networking, Media andMarketing must tie together<br />
    33. 33. What is your objective?<br />What?<br />Your objective?<br />Who?<br />Your target demographic?<br />How?<br />Tools you will use?<br />Time you can invest?<br />Insource or Outsource?<br />Measurement?<br />When?<br />And how often?<br />
    34. 34. Why?<br />The ROI of Social Media is Your Business Will Still Exist in 5 years<br />
    35. 35. Stretch your content and networks cross-platforms<br />
    36. 36.
    37. 37.
    38. 38.
    39. 39. Featured Ads<br />
    40. 40.
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    48. 48.
    49. 49. CONTACT<br />200 calls made by Customer Care during business hours<br />How often is the call handled in real time? <br />Will buyers leave a message?<br />Source: Realtor.com<br />
    50. 50. CONTACT<br />Calls monitored 500 listings with broker permission January 2010<br />What percentage of buyers hang up when they get voice mail?<br />Lost customers<br />Source: Realtor.com<br />
    51. 51. Now, go out there and get social<br />
    52. 52. Krisstina Wise<br />Owner, The GoodLife Team<br />GoodLifeTeam.com<br />e: krisstina@goodlifeteam.com<br />o: (512) 892.9473<br />tw: @krisstinawise<br /> @goodlifeteam.com<br />fb: facebook.com/krisstinawise<br /> facebook.com/goodlifeteam<br />

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