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SCORE PRESENTATION
 

SCORE PRESENTATION

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    SCORE PRESENTATION SCORE PRESENTATION Presentation Transcript

    • Good Idea Café LLC Web Solutions Internet Communications & Publications It’s not a good idea until someone hears about it. Good Morning!
    • Overview
      • Before you start … critical questions
      • DIY or hire a web guy
      • Selecting a domain name
      • Choosing a hosting service
      • Creating your site
        • Layout & Content
        • Editors & Browsers
        • Search Engines
        • Confidence & Integrity
    • Four critical questions
      • Who is your audience?
      • Where is your business?
      • Why do you need a web site?
      • What is the call to action?
    • Who is your audience?
      • Good old fashioned marketing info
        • As part of your business plan
        • What does this demographic want?
      • Specifically for the web site:
        • Focus groups, questionnaires, web site stats
      • Technical analysis
        • How often do they use the web?
        • Connection speed?
    • Where is your business?
      • Online exclusively
      • Brick & mortar, a physical structure
      • Both physical and online
      • More specifically, where do you intend to do business?
      • Is the web site intended to “do business” or to “drive business” to your store, service or office?
    • Why do you need a web site?
      • Every business needs a web site but …
      • What kind of site is another question!
      • You must answer the question: why do I need a web site for this particular audience in this particular business?
      • How does a web site fit in with my overall marketing plan?
    • What is the call to action?
      • After they visit your site, what do you want them to do?
      • Order online?
      • Request additional information?
      • Telephone your store or office?
      • Visit your store or office?
      • Google another site?
    • DIY or hire a web guy?
      • It many ways, it really doesn’t matter because you still …
        • Need to understand your audience
        • Need to create the call to action
        • Need to understand what your web site needs to include … and NOT include …
    • DIY
      • Are you interested in learning HTML?
      • Who’s on your team?
        • SCORE mentor
        • Attorney
        • Financial advisor
        • Marketing person
        • Sales team
        • Banker
        • Web Guy (?)
    • DIY tutorials
      • Google Webmaster Central
      • About.com:Web Design/HTML
      • HTML Goodies
      • Web Developers Virtual Library
      • Web Monkey
      • W3C Getting Started with HTML
    • Selecting a domain name
      • Consider before naming your company
      • A domain name that your customers can easily remember
      • Com, org, net, edu, gov, biz, us …
        • May give you more choices
        • But be very careful of who has other extensions
        • Considering buying more than one!
    • Careful of the “neighborhood” .net .edu .com .org
    • Selecting a domain name
      • mikesmith.com
      • mike-smith.com
      • mikeSellsHomes.com
      • HomesByMike.com
      • YourNewHome.com
      • Be careful
        • Can be confusing & hard to remember
        • Can spell something you’d not anticipated
    • Selecting a domain name
      • Even if you decide not to create a web site initially, it’s a good idea to register your domain name now.
      • In addition to having the name for future use, you will present a more professional image by using the email address for YOUR domain (instead of bill@yahoo.com)
    • Registry Services
      • Is the domain name available?
      • Domainsbot.com
      • You may just register the domain name
      • Network Solutions
      • Domain Monger
      • Register.com
      • … but why?
    • Selecting a hosting service
      • Web space / traffic
      • Site builder
      • Statistics
      • Blog
      • Photo gallery
      • Admin control panel
      • CGI, PERL, Scripting Language
      • PHP, MySQL
      • Registered domain
      • Email addresses
        • Number of addresses
        • Email forwarding
        • Auto-response
      • With / without “www”
      • Daily backup
      • Firewall, virus protect
    • Selecting a hosting service
      • What do you need?
        • A web presence?
        • Brochure site?
        • Flash animation?
        • Full blown e-commerce site?
      • Start small and grow
      • Ask friends for their recommendations
    • Selecting a hosting service
      • ISP Price & Feature Review sites:
      • Web Hosting Services
      • Web Hosting Inspector
      • Hosting Review
      • Top 10 Web Hosting
    • Site Architecture First! Navigation Organization Future Growth
    • Creating Content
      • Content is always king. ALWAYS!
      • Match your other marketing efforts
      • Keep the design simple and effective
      • Bullet points and easily scanned copy
      • Give the viewer options
      • Use images to reinforce content
      • Keep it fresh, keep it current
    • Web Editors
      • Microsoft ® Expression ® Studio
      • Macromedia ® Dreamweaver
      • Templates provided by hosting service
      • Purchased Templates
      • Notepad / WordPad
        • * Microsoft's FrontPage ® was discontinued in late 2006
    • Image Editors
      • Macromedia ® Photoshop ® CS3
      • Corel ® Paintshop Pro ®
      • Macromedia ® Freehand ® MX
      • Macromedia ® Flash ® CS3
    • Browsers
      • Internet Explorer 7.0
        • Explorer is the most commonly used Internet browser today
      • Netscape 9.0
        • Official support for all Netscape client products ended on March 1st, 2008.
      • Mozilla Firefox 3.0 (open source)
      • Opera 9.5
        • Mobile Web browser – Opera Mini 4.1
      • Safari 3.1 (Mac & Windows)
      • Site should display in all major browsers
      • www.browsershots.com
    • Search Engine Optimization Results 1 – 10 of about 35,500,000  Sponsored links 
    • DIY Search Tips
      • Have realistic expectations!
      • Consider your overall marketing plan
      • Everywhere your phone number goes
      • Is hiring a professional SEO company a good thing?
      • Should you pay for increased search ranking?
    • DIY Search Tips
      • Write good content
      • Choose the right keywords
        • Web page title
        • Meta tag keywords
        • Meta tag description
        • Use keywords in body of page
      • Quality in-bound links
      • Register with search engines
    • Register with Search Engines
      • Be sure to register your new web site with the major search engines:
      • Google
      • Yahoo!
      • MSN Live Search
      • AOL Search
      • (Open Directory & Google)
      • Ask
      • SearchEngineWatch.com
      • Search Engine Marketing 101
    • Confidence & Integrity
      • What image does your site project?
      • Professionalism vs. amateur hour
      • Timely, correct, up-to-date information
      • Delivers what it promises
      • Well organized, intuitive navigation
      • No broken links or broken images
      • Is your web site as good as your business?
    • Confidence & Integrity
      • Respect and safeguard personal information
      • Explain why you’re asking for information and how you’ll use it
      • Keep ALL collected data – especially financial and eCommerce data – absolutely secure!
      • Include contact information and respond promptly to inquiries and complaints
    • Confidence & Integrity
      • Honor copyrights
      • Ask for permission to use content
      • It’s OK to link to another’s site
        • Can’t disguise as your own
        • Ask for a link back to your site!
      • Be willing to share your good work!
    • Confidence & Integrity
      • Two areas for special concern:
      • E-commerce, shopping carts, financial transactions
      • Selling to or gathering information from children
      • Contact an attorney specializing in Internet law
    • Oops? Popular Mechanics 1954
    • Well, not really…
      • According to an article on the Popular Mechanics web site, the picture is a hoax. The picture was actually created by a man named Troels Eklund Andersen, a Danish tech support technician. He started with a picture of a mock submarine maneuvering room, added an old TV handing from the wall, a 1970's teletype, and threw in a picture of a hardware store owner from Ohio. He entered the picture in a photo manipulation contest. He never intended for it to be treated as a real picture.
    • Thank you! Good Idea Café, LLC Internet Communications and Publications 2711 Buford Road #360 – Richmond, VA 23235 [email_address] VOICE: 804 212-3146 | FAX: 866-823-4569 Skype: bill.flowers “ It’s not a good idea until someone hears about it.”