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Windows Media Evolving content, powering amazing user experiences, enabling new business models Eric Schmidt Group Product...
<ul><li>Windows Media is a platform for creating and delivering digital media  experiences </li></ul><ul><li>Windows Media...
Content And Experiences Recorded  TV Shows Digital Home Movies Digital  Music & Videos Photos Commercial Content Personal ...
or or
Enabling Amazing Digital Media Experiences WMA, VC-1 High Fidelity &  High Definition Simplicity &  Connectivity Windows M...
Windows Media Player 11 <ul><li>Designed for Music Lovers </li></ul>Seamless  store integration “ Your Entertainment Anywh...
Windows Media Player 11
 
VC-1 Update <ul><li>VC-1 is now SMTPE final standard status (421M) </li></ul><ul><ul><li>Reference decoder available at ww...
VC-1  <ul><li>Quality from HD to mobile </li></ul><ul><ul><li>Greater film grain preservation </li></ul></ul><ul><ul><li>I...
Sneak peak at next generation Windows Media encoder
Digimpro
WMDRM Ecosystem WM DRM for Portable Devices Format SDK WM DRM for Network Devices Distribution Authorization Protected Con...
Key Features <ul><li>Metering </li></ul><ul><ul><li>Enables subscription content to flow to  portable devices  </li></ul><...
Enabling New Business Models Virgin Mobile, Modeo Broadcast for Mobile Wireless Delivery &  Handset Experience Verizon VCa...
Verizon Wireless <ul><li>Non-Windows port of Windows Media technologies (WMA, WMDRM, MTP) </li></ul><ul><li>Over the air l...
Verizon Wireless VCAST
CBS Sports And Akamai
CBS Sports And Akamai
CBS Sports And Akamai
HD DVD <ul><li>Key features on all HD DVD players  </li></ul><ul><ul><li>Interactivity (iHD) </li></ul></ul><ul><ul><li>Ne...
iHD Features <ul><li>Lightweight authoring model </li></ul><ul><ul><li>Does not require programmers  </li></ul></ul><ul><u...
iHD
Windows Vista  Experiences Core Client Core … Windows Shell Experience WinFX Deployment Migration Performance Up-To-Date F...
Media Foundation Key Pillars <ul><li>Increase premium content flow through the PC </li></ul><ul><li>Ensure seamless end-us...
Windows Vista Audio and video improvements <ul><li>Optimized audio latency model </li></ul><ul><ul><li>4ms in exclusive mo...
Media Foundation
Content And Experiences Recorded  TV Shows Digital Home Movies Digital  Music & Videos Photos Commercial Content Personal ...
Wrap Up <ul><li>Stand on the shoulders of the platform and our partners </li></ul><ul><ul><li>WMA, VC-1, MTP, WMDRM </li><...
© 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes n...
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Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …

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From HD to mobile, Windows Media technologies are enabling new content distribution models and powering the digital media user experience of tomorrow

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Transcript of "Windows Media: Evolving Content, Powering Amazing User Experiences, Enabling …"

  1. 1. Windows Media Evolving content, powering amazing user experiences, enabling new business models Eric Schmidt Group Product Manager Professional Media Group Microsoft Corporation BTB003
  2. 2. <ul><li>Windows Media is a platform for creating and delivering digital media experiences </li></ul><ul><li>Windows Media enables new business models for content providers and developers via content flow & device interoperability </li></ul>
  3. 3. Content And Experiences Recorded TV Shows Digital Home Movies Digital Music & Videos Photos Commercial Content Personal Content Connected TVs Car Stereos Media Center PC Phone Windows PCs Portable Media Devices Portable Music Devices XBox360
  4. 4. or or
  5. 5. Enabling Amazing Digital Media Experiences WMA, VC-1 High Fidelity & High Definition Simplicity & Connectivity Windows Media Player 11 Portable media players, wireless devices Choice & Mobility Windows Media Services & Broad ISV/IHV Support Creation & Community
  6. 6. Windows Media Player 11 <ul><li>Designed for Music Lovers </li></ul>Seamless store integration “ Your Entertainment Anywhere”
  7. 7. Windows Media Player 11
  8. 9. VC-1 Update <ul><li>VC-1 is now SMTPE final standard status (421M) </li></ul><ul><ul><li>Reference decoder available at www.smpte.org </li></ul></ul><ul><li>Windows Media Video 9 is Microsoft’s implementation of VC-1 </li></ul><ul><ul><li>Updated encode & decode required for VC-1 compliant bit stream (wvc1dmo.cab) </li></ul></ul><ul><ul><li>Windows Media Encoder 9 Series x64 Edition contains VC-1 compliant encode </li></ul></ul>
  9. 10. VC-1 <ul><li>Quality from HD to mobile </li></ul><ul><ul><li>Greater film grain preservation </li></ul></ul><ul><ul><li>Improved compression enables broader delivery </li></ul></ul><ul><ul><li>Efficient decode reduces tax on batteries and application performance </li></ul></ul><ul><li>Massive momentum </li></ul><ul><ul><li>Authoring, accelerated encoding, chipsets, and devices </li></ul></ul>
  10. 11. Sneak peak at next generation Windows Media encoder
  11. 12. Digimpro
  12. 13. WMDRM Ecosystem WM DRM for Portable Devices Format SDK WM DRM for Network Devices Distribution Authorization Protected Content WM Rights Manager Content Server
  13. 14. Key Features <ul><li>Metering </li></ul><ul><ul><li>Enables subscription content to flow to portable devices </li></ul></ul><ul><li>License Chaining </li></ul><ul><ul><li>Improves license renewal process for subscription content </li></ul></ul><ul><li>Sync Lists </li></ul><ul><ul><li>Automatically syncs licenses between PC and device (indirect license acquisition scenarios) </li></ul></ul><ul><li>Playlist Burning </li></ul><ul><ul><li>Allows users to burn CDs with the same playlist. </li></ul></ul><ul><li>Secure Clock </li></ul><ul><ul><li>Enables devices support for time-limited content </li></ul></ul><ul><li>“ Plays from Device” </li></ul><ul><ul><li>Secure transmission to separate rendering device </li></ul></ul><ul><li>Output Protection Levels </li></ul><ul><ul><li>Play: specify minimum security for rendering </li></ul></ul><ul><ul><li>Copy: specify minimum security for target device </li></ul></ul><ul><li>WMDRM Export </li></ul><ul><ul><li>Transcription to other protected outputs (like CPRM, DTCP) </li></ul></ul>
  14. 15. Enabling New Business Models Virgin Mobile, Modeo Broadcast for Mobile Wireless Delivery & Handset Experience Verizon VCast, Amped Mobile, Motorola, BenQ, Nokia HD-DVD, Blu-Ray, Vongo High Definition & Broadband Distribution Akamai, Limelight, thePlatform Delivery & Platform Services
  15. 16. Verizon Wireless <ul><li>Non-Windows port of Windows Media technologies (WMA, WMDRM, MTP) </li></ul><ul><li>Over the air license acquisition </li></ul><ul><li>Windows Media Audio Professional optimized for mobile </li></ul>
  16. 17. Verizon Wireless VCAST
  17. 18. CBS Sports And Akamai
  18. 19. CBS Sports And Akamai
  19. 20. CBS Sports And Akamai
  20. 21. HD DVD <ul><li>Key features on all HD DVD players </li></ul><ul><ul><li>Interactivity (iHD) </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Secondary Video </li></ul></ul><ul><ul><li>Persistent Storage </li></ul></ul><ul><li>Allows content authors to maximize impression exprience </li></ul>
  21. 22. iHD Features <ul><li>Lightweight authoring model </li></ul><ul><ul><li>Does not require programmers </li></ul></ul><ul><ul><li>Uses industry standard web design authoring </li></ul></ul><ul><ul><ul><li>ECMA script, XML and SMIL </li></ul></ul></ul><ul><li>Takes full advantage of HD DVD standard features </li></ul><ul><ul><li>Networking and persistent storage </li></ul></ul><ul><ul><ul><li>Download of new content </li></ul></ul></ul><ul><ul><li>Secondary Video </li></ul></ul><ul><ul><ul><li>PIP (video commentaries, documentaries) </li></ul></ul></ul>
  22. 23. iHD
  23. 24. Windows Vista Experiences Core Client Core … Windows Shell Experience WinFX Deployment Migration Performance Up-To-Date Feedback Diagnosis Gaming (Game Explorer) Movies (Windows Movie Maker, DVDMaker) Music & Video (Windows Media Player) Photos (Windows Photo Gallery) Relaxing (Windows Media Center) Collaborating (Windows Collaboration) Scheduling (Windows Calendar) Communicating (Windows Mail, Windows Address Book) Browsing (Internet Explorer) Search & Organize (Windows Explorer) Windows Sidebar Start Menu Device Management Window Management Application Management Control Panel Task Management Help & Support Accessibility DirectX Presentation (User, GDI, GDI+, Controls) Media (Audio/Video) Backup & Restore Security/Safety Networking File System (NTFS) Base (Kernel) Devices/Drivers .NET Framework 2.0 WPF WCF
  24. 25. Media Foundation Key Pillars <ul><li>Increase premium content flow through the PC </li></ul><ul><li>Ensure seamless end-user experience </li></ul><ul><li>Minimize A/V glitches </li></ul><ul><li>Enhance fidelity throughout A/V pipeline </li></ul><ul><li>Improve performance of A/V processing </li></ul>Content Protection Windows A/V Excellence (WAVE) Powerful Platform <ul><li>Provide extensibility for custom formats and protocols </li></ul>
  25. 26. Windows Vista Audio and video improvements <ul><li>Optimized audio latency model </li></ul><ul><ul><li>4ms in exclusive model </li></ul></ul><ul><li>Audio roles and per application audio </li></ul><ul><ul><li>Simplified routing </li></ul></ul><ul><li>Glitch resilience </li></ul><ul><ul><li>Multimedia Class Scheduler service implementation for WMA, WMV and MP3 </li></ul></ul>
  26. 27. Media Foundation
  27. 28. Content And Experiences Recorded TV Shows Digital Home Movies Digital Music & Videos Photos Commercial Content Personal Content Connected TVs Car Stereos Media Center PC Phone Windows PCs Portable Media Devices Portable Music Devices XBox360
  28. 29. Wrap Up <ul><li>Stand on the shoulders of the platform and our partners </li></ul><ul><ul><li>WMA, VC-1, MTP, WMDRM </li></ul></ul><ul><li>We are committed to high quality experience </li></ul><ul><ul><li>Vista and Media Foundation </li></ul></ul><ul><ul><li>Windows Media + WPF + Design = Amazing Experience </li></ul></ul><ul><li>Opportunity abounds </li></ul><ul><li>Further inquiry: eschmidt@microsoft.com </li></ul>
  29. 30. © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
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