Understanding Microsoft Partner Programs for Designers, Developers, and Agencies

Agenda

Silverlight Partner Initiative Microsoft Hosting Visual Studio Community Industry Program, VSIP Mercury Artists in Residency, Microsoft Partner AiR Program, MSPP

“Microsoft…with the largest and one of the The oldest channel programs in the OFFICIAL business…topped the list of vendors driving MICROSOFT partner profitability. Nearly 65 percent of the PROGRAM VAR Business 500 said the software giant for helps improve their bottom lines.” (Profit PARTNERS driving vendor partners, CRN.com, June 11 2007) Target Audience Gold Cert Certified Registered

Benefits Market Products Technical Support and Tools Support Requirements • $0 cost • Online registration which includes Business Product Partner individual and company Training Training Ecosystem profile • Yearly re-profiling requirement Next Steps • Go to www.partner.microsoft.com/web

Benefits Solution Profiler Become part of a large online Market referral community for prospective Support customers • Campaigns • Solution Profiler Campaigns • S & M Collateral • Leverage Campaign Materials • Align to customer campaigns

Benefits Action Pack • $‟000‟s worth of software Products • UD$299 per year! and Tools MAPS includes: Web Solution Toolkit • Desktop software …no additional cost. • Servers Contains: • Visual Studio Standard 2008 • Expression Studio

Benefits Online ROI Training Measuring Success E-Commerce - Effect on improving the Start Trial Sign-Up • How to define ROI? Business • Why is it important to Training your clients? • S & M Training S&M Training and Resources • Whitepapers • Marketing for Leads Guide • ROI Guidance • Partner Insights and Sales Resources • Expert columns • Marketing Training

Benefits Channel Builder • By Solution • By Opportunities • By Partner Type Partner Ecosystem • Channel Builder Solutions Directory • MS Events • Search for other partner • Find a Partner solutions from: - BI Partners - Small and Large SI‟s - Infra Partners - Mobility Partners

Benefits Staffed Community Newsgroups Technical Business Critical Phone Support Support 8 hr SLA Managed Newsgroup launching 21 April 08 Online Self Help • MSPP Support extended to all Dev & Design tools • Comprehensive Online Knowledge Base • Technet online • MSDN online

Silverlight Partner Initiative Breadth Hosting Visual Studio Community Industry Program, VSIP Mercury Artists in Residency, Microsoft Partner AiR Program, MSPP

Bill …Agencies, primarily early Design and adopters of UX/Design development technologies. benefits for…

Bill Benefits •Expression Studio •Local Instructor Led Workshops (40 events, subject to availability) & Online Requirements Training •Demos/Samples/Access to „How-to •Invitation Only Content‟ •Free Design & Web Developer Support •Participate via •Stay connected to the latest software and Field User the latest content Experience Evangelists Next Steps Visit http://mercury.visitmix.com/ Request membership: “Mercury Program Information” Form

Silverlight Partner Initiative Microsoft Hosting Visual Studio Community Industry Program, VSIP Mercury Artists in Microsoft Partner Residency, AiR Program, MSPP

Service Marketing, tec Agencies Providers ISVs/IHVs hnical and (Design, Developm (CDNs, ASPs, (Encoding, Editing) ent) Syndication, deployment Advertising, DRM) benefits for… About xxx agencies Three levels of membership Standard Alliance Premier

Benefits Standard Alliance Premier . Microsoft Silverlight Partner directory Third-party case studies mixers Microsoft Silverlight Secure partner portal Training at your office partner event “Powered by Microsoft Early Adopter Program Trade-show activity Silverlight” logo (EAP) Training MSFT executive quotes Business development Microsoft press releases contact Microsoft quotes Showcase your customers

Requirements Standard Alliance Premier . 1 new customer 10 new customers 30 new customers each year each year each year Create Microsoft Silverlight-based landing page on your company web site Feature “Powered by Microsoft Silverlight” logo on your company web site Silverlight landing page Feature Microsoft Silverlight-based video and/or customer testimonial on your web site

…for Agencies Rigorous, 10-day deep-dive driving business and Expression & Silverlight leading with real-world lab environment Silverlight covering design and development... 10 partners teams Invitation only One designer One developer Barbara

Benefits  Access to pre-release bits  Training delivered by product team members  Personalized technical support, including Microsoft mentors  Opportunity to deliver real-world application that is marketed by Microsoft  Provide actionable feedback to product teams  Superb infrastructure: Team offices, laptops, 24/7 lab access, catered meals…  Network, Network, Network – product, marketing, Requirements customer teams • Invitation-only • 1 Designer + 1 Developer per team Next Steps • Create a cutting-edge • Learn more @ the MIX Sandbox application in 10 days

- Brainstorm & - Product Group Real-World Application - xStudio & Feedback Training Finalize Brainstorming Silverlight Training - Design & Sessions - Delivered by Program Development - Feedback on Alias Managers, Product - Technical Support - Formalized Groups, Technical Feedback Evangelists Reports Next Steps For additional information, contact Barbara Lovelace (barbaral@microsoft.com) or Nishant Kothary (nishkoth@microsoft.com)

New program that extends MSPP with tools and resources to lower operational costs while increasing revenue … …for all hosters, hosting resellers and potential hosters Three levels of membership (based on MSPP) Brad Registered Certified Gold

Benefits  Marketing resources:  Marketing playbooks  End-customer targeted offer catalogs and marketplace  Exclusive event invitations Requirements  Monthly hosting industry newsletter (Certified and Gold Only)  Technical resources •2 x MCTS (Exam 70- 501)  Deployment guidance •3 x Customer  Access to TAP programs References •75 processor licenses or  Technical training invites and vouchers 3,000 SALs reported via the Service Provider Licenses Agreement Next Steps (SPLA) in the last 12 months • Launching Mid April at http://partner.microsoft.com • contact Brad Jarocki (bradjar@microsoft.com for more info

Silverlight Partner Initiative Microsoft Hosting Visual Studio Community Industry Program, VSIP Mercury Artists in Microsoft Partner Residency, AiR Program, MSPP

…for companies developing or distributing an approved product that integrates with or extends Visual Technical and marketing Studio or Visual support … Studio Team System. Three levels of membership DS Affiliate Alliance Premier

Benefits Business Insight Affiliate Alliance Premier Access to Market Research Exclusive VSIP Portal VSIP Summit and Dev.Conf Newsletter Technical Enablement Affiliate Alliance Premier Tools and Support Training Requirements Developer Clinics Access to Early Technologies Affiliate Membership • $0 Marketing Benefits Affiliate Alliance Premier • enables developers to Featured Partner on MSDN generate PLKs and SLKs Internal Microsoft promotion Alliance Membership • Annual fee: $3,000/year Optimized for Visual Studio Logo • 3 year contract Press Activities Premier Marketing Next Steps Membership • Annual fee: $10,000/year • Visit www.vsipmembers.com • 3 year contract • For more information, contact vsipinfo@microsoft.com.

Silverlight Partner Initiative Breadth Hosting Visual Studio Community Industry Program, VSIP Mercury Artists in Residency, Microsoft Partner AiR Program, MSPP

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Understanding Microsoft Partner Programs for Designers, Developers, and Agencies

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