Windows Live Platform Build applications that have access to 400 million address books, and 13 billion contacts! Brian Arb...
Opening Windows Live services to create shared opportunity for developers and businesses
Windows Live Platform <ul><li>More innovation in WL services </li></ul><ul><li>More user value from Windows Live </li></ul...
Platform Principles  <ul><li>Users are in control </li></ul><ul><li>Easy for developers to make money! </li></ul><ul><li>A...
Platform Taxonomy Core Infrastructure Common  Services Applications Identity Contacts Search AdCenter Presence Marketplace...
API Philosophy <ul><li>Add value to Windows Live ecosystem </li></ul><ul><li>Broad applicability </li></ul><ul><li>Flexibi...
Business Opportunity On The Windows Live Platform <ul><li>Multiple monetization options </li></ul><ul><ul><li>Ad serve/rev...
What Can You Build On Today? <ul><li>Live.com Gadgets  </li></ul><ul><li>Custom Domains </li></ul><ul><li>Search </li></ul...
What Are Gadgets? <ul><li>Mini applications…  </li></ul><ul><ul><li>Eye-popping UX with deep access to Web services </li><...
Windows Live Gadgets
Live.com Gadgets <ul><li>Gadgets make a great mashup platform </li></ul><ul><li>Windows Live services Gadgets </li></ul><u...
Custom Domains <ul><li>Allows you to register a domain with Windows Live and receive unlimited personalized email addresse...
Search APIs <ul><li>A SOAP API that delivers Web, PhoneBook, News, Spelling results </li></ul><ul><li>Free, easy signup wi...
Search Macros <ul><li>User created custom search operators </li></ul><ul><li>Publicly available via Live.com & Search SOAP...
What Are Messenger Activities? <ul><li>Rich applications shared between users within Messenger </li></ul><ul><ul><li>Natur...
What Are Messenger BOTS? <ul><li>Automated contacts in Messenger </li></ul><ul><ul><li>Easily connect to your  customers, ...
MIX06 Bot/Activity Application Windows Live Messenger
Ad Serving In Messenger Applications <ul><li>Direct monetization of Messenger Applications </li></ul><ul><ul><li>Contextua...
Coming Soon Windows Live ID <ul><li>Single sign-in for all of Windows Live </li></ul><ul><ul><li>Multiple credential types...
Windows Live ID Virtual Earth Windows Live Search Windows Mobile
In Conclusion … <ul><li>Platform is core to Windows Live vision </li></ul><ul><li>Our focus is on enabling richer experien...
More Windows Live At MIX06… <ul><li>Try the MIX06 Bot  [email_address] </li></ul><ul><li>Windows Live Platform Sessions at...
 
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The Windows Live Platform: Build Applications That Have Access to 400 Million Address…

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Windows Live provides unique opportunities for developers from hobbyists to large ISVs to build social networking applications on top of the largest contact and address book database on the Internet. Developers can build these applications utilizing Windows Live services such as instant messaging, search, location based mapping, blogging, gadgets, and others. These can be AJAX style Web applications, run within Messenger or other rich applications.

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The Windows Live Platform: Build Applications That Have Access to 400 Million Address…

  1. 1. Windows Live Platform Build applications that have access to 400 million address books, and 13 billion contacts! Brian Arbogast VP, Windows Live Communications Platform Microsoft Corporation NGW050
  2. 2. Opening Windows Live services to create shared opportunity for developers and businesses
  3. 3. Windows Live Platform <ul><li>More innovation in WL services </li></ul><ul><li>More user value from Windows Live </li></ul><ul><li>More engaged and targetable user base </li></ul><ul><li>Unique advertising vehicles </li></ul><ul><li>Unique application capabilities </li></ul><ul><li>Large user base and multiple monetization models </li></ul><ul><li>Larger advertiser base </li></ul><ul><li>Greater ability for ISV revenue share </li></ul>Open Windows Live services to 3rd parties to create a virtuous ecosystem that mutually benefits users, developers, partners, advertisers and Microsoft. Partners & Advertisers Developers End Users Live Platform
  4. 4. Platform Principles <ul><li>Users are in control </li></ul><ul><li>Easy for developers to make money! </li></ul><ul><li>Any platform, browser, language, device </li></ul><ul><li>Simple HTTP based APIs </li></ul><ul><li>Straightforward licensing </li></ul>
  5. 5. Platform Taxonomy Core Infrastructure Common Services Applications Identity Contacts Search AdCenter Presence Marketplaces E-mail IM Spaces Mapping Video Gaming … Mobile Storage …
  6. 6. API Philosophy <ul><li>Add value to Windows Live ecosystem </li></ul><ul><li>Broad applicability </li></ul><ul><li>Flexibility in business models </li></ul><ul><li>Unlimited access wherever possible </li></ul><ul><li>Unlimited licensing wherever possible </li></ul>
  7. 7. Business Opportunity On The Windows Live Platform <ul><li>Multiple monetization options </li></ul><ul><ul><li>Ad serve/revenue share (Today) </li></ul></ul><ul><ul><li>Additional monetization options (Future) </li></ul></ul><ul><li>Simple guidelines </li></ul><ul><ul><li>You choose the business model when outside Windows Live properties </li></ul></ul><ul><ul><li>No external ads when running in Windows Live properties </li></ul></ul>
  8. 8. What Can You Build On Today? <ul><li>Live.com Gadgets </li></ul><ul><li>Custom Domains </li></ul><ul><li>Search </li></ul><ul><li>adCenter </li></ul><ul><li>Virtual Earth </li></ul><ul><li>Messenger </li></ul>
  9. 9. What Are Gadgets? <ul><li>Mini applications… </li></ul><ul><ul><li>Eye-popping UX with deep access to Web services </li></ul></ul><ul><ul><li>Simple for users to install and customize </li></ul></ul><ul><li>… driving Traffic to your assets… </li></ul><ul><ul><li>Extends your reach beyond traditional properties </li></ul></ul><ul><ul><li>Increases engagement through aggregation and customization </li></ul></ul><ul><li>… through multiple placement opportunities </li></ul><ul><ul><li>Live.com </li></ul></ul><ul><ul><li>Windows Live Spaces </li></ul></ul><ul><ul><li>Microsoftgadgets.com </li></ul></ul>
  10. 10. Windows Live Gadgets
  11. 11. Live.com Gadgets <ul><li>Gadgets make a great mashup platform </li></ul><ul><li>Windows Live services Gadgets </li></ul><ul><ul><li>Search, Live Mail, Safety Center </li></ul></ul><ul><ul><li>More on the way… </li></ul></ul><ul><li>ASP.NET (Atlas) simplifies Gadget creation </li></ul><ul><li>A vibrant Gadget ecosystem </li></ul><ul><ul><li>http://microsoftgadgets.com </li></ul></ul><ul><ul><li>Over 200 gadgets already created </li></ul></ul>
  12. 12. Custom Domains <ul><li>Allows you to register a domain with Windows Live and receive unlimited personalized email addresses </li></ul><ul><ul><li>i.e. register example.com and create email address someone@example.com </li></ul></ul><ul><ul><li>User accounts have access to all Windows Live properties (IM, Spaces, etc.) </li></ul></ul><ul><li>Beta released in Nov ’05 </li></ul><ul><li>SDK for managing users programmatically </li></ul><ul><li>Try it yourself at the Hands on Lab </li></ul>
  13. 13. Search APIs <ul><li>A SOAP API that delivers Web, PhoneBook, News, Spelling results </li></ul><ul><li>Free, easy signup with up to 10,000 queries per day per IP address </li></ul><ul><li>Commercial usage terms available </li></ul><ul><li>Continually adding new data sources </li></ul>
  14. 14. Search Macros <ul><li>User created custom search operators </li></ul><ul><li>Publicly available via Live.com & Search SOAP APIs only </li></ul><ul><li>Anyone can create, anyone can use </li></ul><ul><li>Can easily add to your scope bar on Live.com </li></ul><ul><li>Can find them on < http://microsoftgadgets.com/macros > </li></ul><ul><li>Can share via query link: http://live.com/?q=macro:< macro_name > </li></ul>
  15. 15. What Are Messenger Activities? <ul><li>Rich applications shared between users within Messenger </li></ul><ul><ul><li>Natural extensions of the IM conversation </li></ul></ul><ul><ul><li>Rich multi-user AJAX-based mashups </li></ul></ul><ul><li>… driving traffic to your assets and enabling new scenarios </li></ul><ul><ul><li>A new way to display content </li></ul></ul><ul><ul><li>New support and commerce scenarios </li></ul></ul><ul><ul><li>Deeper user engagement </li></ul></ul><ul><li>… available through </li></ul><ul><ul><li>Placement in Messenger </li></ul></ul><ul><ul><li>Launched from any web site </li></ul></ul><ul><ul><li>SDK available on MSDN </li></ul></ul>
  16. 16. What Are Messenger BOTS? <ul><li>Automated contacts in Messenger </li></ul><ul><ul><li>Easily connect to your customers, 24x7 </li></ul></ul><ul><ul><li>From simple text to rich activities </li></ul></ul><ul><li>… driving Traffic to your assets </li></ul><ul><ul><li>Extends your reach beyond traditional properties </li></ul></ul><ul><ul><li>Increases engagement via >200M Messenger users world-wide </li></ul></ul><ul><ul><li>Spread virally </li></ul></ul>
  17. 17. MIX06 Bot/Activity Application Windows Live Messenger
  18. 18. Ad Serving In Messenger Applications <ul><li>Direct monetization of Messenger Applications </li></ul><ul><ul><li>Contextual ad serving in Bots and Activities </li></ul></ul><ul><ul><li>~80/20 revenue share (developer/Microsoft) </li></ul></ul><ul><ul><li>Today via partnership </li></ul></ul><ul><li>Migration to adCenter when available </li></ul><ul><ul><li>Enabling even greater monetization </li></ul></ul><ul><ul><li>Highly relevant contextual ads based on user profile </li></ul></ul><ul><li>Easy to get started </li></ul>
  19. 19. Coming Soon Windows Live ID <ul><li>Single sign-in for all of Windows Live </li></ul><ul><ul><li>Multiple credential types </li></ul></ul><ul><ul><li>Multiple devices: PC, TV, Xbox, Mobile </li></ul></ul><ul><li>Replaces Passport </li></ul><ul><li>Client SDK for rich and web apps </li></ul><ul><li>SOAP based Server SDK </li></ul>
  20. 20. Windows Live ID Virtual Earth Windows Live Search Windows Mobile
  21. 21. In Conclusion … <ul><li>Platform is core to Windows Live vision </li></ul><ul><li>Our focus is on enabling richer experiences, quicker </li></ul><ul><li>… and on helping you attract users, usage, and $$$ </li></ul>Start building on Windows Live today! http://msdn.com/live
  22. 22. More Windows Live At MIX06… <ul><li>Try the MIX06 Bot [email_address] </li></ul><ul><li>Windows Live Platform Sessions at MIX06 </li></ul><ul><ul><li>NGW004 Introducing Microsoft adCenter </li></ul></ul><ul><ul><li>NGW020 Engineering Great AJAX Experiences </li></ul></ul><ul><ul><li>NGW038 Overview of Live.com Gadgets </li></ul></ul><ul><ul><li>NGW056 Windows Live Search Macros </li></ul></ul><ul><ul><li>BTB013 Build Location-Centric Services with Virtual Earth </li></ul></ul><ul><ul><li>BTB025 Developing Interactive Applications… </li></ul></ul><ul><li>MIX06 Party – Tonight 6:00pm at TAO </li></ul><ul><li>Betas and prototypes: http://ideas.live.com </li></ul><ul><li>Developer resources: http:// msdn.com /live </li></ul>

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