Windows Live Platform Build applications that have access to 400 million address books, and 13 billion contacts! Brian Arbogast VP, Windows Live Communications Platform Microsoft Corporation NGW050

Opening Windows Live services to create shared opportunity for developers and businesses

Windows Live Platform More innovation in WL services More user value from Windows Live More engaged and targetable user base Unique advertising vehicles Unique application capabilities Large user base and multiple monetization models Larger advertiser base Greater ability for ISV revenue share Open Windows Live services to 3rd parties to create a virtuous ecosystem that mutually benefits users, developers, partners, advertisers and Microsoft. Partners & Advertisers Developers End Users Live Platform

More innovation in WL services

More user value from Windows Live

More engaged and targetable user base

Unique advertising vehicles

Unique application capabilities

Large user base and multiple monetization models

Larger advertiser base

Greater ability for ISV revenue share

Platform Principles Users are in control Easy for developers to make money! Any platform, browser, language, device Simple HTTP based APIs Straightforward licensing

Users are in control

Easy for developers to make money!

Any platform, browser, language, device

Simple HTTP based APIs

Straightforward licensing

Platform Taxonomy Core Infrastructure Common Services Applications Identity Contacts Search AdCenter Presence Marketplaces E-mail IM Spaces Mapping Video Gaming … Mobile Storage …

API Philosophy Add value to Windows Live ecosystem Broad applicability Flexibility in business models Unlimited access wherever possible Unlimited licensing wherever possible

Add value to Windows Live ecosystem

Broad applicability

Flexibility in business models

Unlimited access wherever possible

Unlimited licensing wherever possible

Business Opportunity On The Windows Live Platform Multiple monetization options Ad serve/revenue share (Today) Additional monetization options (Future) Simple guidelines You choose the business model when outside Windows Live properties No external ads when running in Windows Live properties

Multiple monetization options

Ad serve/revenue share (Today)

Additional monetization options (Future)

Simple guidelines

You choose the business model when outside Windows Live properties

No external ads when running in Windows Live properties

What Can You Build On Today? Live.com Gadgets Custom Domains Search adCenter Virtual Earth Messenger

Live.com Gadgets

Custom Domains

Search

adCenter

Virtual Earth

Messenger

What Are Gadgets? Mini applications… Eye-popping UX with deep access to Web services Simple for users to install and customize … driving Traffic to your assets… Extends your reach beyond traditional properties Increases engagement through aggregation and customization … through multiple placement opportunities Live.com Windows Live Spaces Microsoftgadgets.com

Mini applications…

Eye-popping UX with deep access to Web services

Simple for users to install and customize

… driving Traffic to your assets…

Extends your reach beyond traditional properties

Increases engagement through aggregation and customization

… through multiple placement opportunities

Live.com

Windows Live Spaces

Microsoftgadgets.com

Windows Live Gadgets

Live.com Gadgets Gadgets make a great mashup platform Windows Live services Gadgets Search, Live Mail, Safety Center More on the way… ASP.NET (Atlas) simplifies Gadget creation A vibrant Gadget ecosystem http://microsoftgadgets.com Over 200 gadgets already created

Gadgets make a great mashup platform

Windows Live services Gadgets

Search, Live Mail, Safety Center

More on the way…

ASP.NET (Atlas) simplifies Gadget creation

A vibrant Gadget ecosystem

http://microsoftgadgets.com

Over 200 gadgets already created

Custom Domains Allows you to register a domain with Windows Live and receive unlimited personalized email addresses i.e. register example.com and create email address someone@example.com User accounts have access to all Windows Live properties (IM, Spaces, etc.) Beta released in Nov ’05 SDK for managing users programmatically Try it yourself at the Hands on Lab

Allows you to register a domain with Windows Live and receive unlimited personalized email addresses

i.e. register example.com and create email address someone@example.com

User accounts have access to all Windows Live properties (IM, Spaces, etc.)

Beta released in Nov ’05

SDK for managing users programmatically

Try it yourself at the Hands on Lab

Search APIs A SOAP API that delivers Web, PhoneBook, News, Spelling results Free, easy signup with up to 10,000 queries per day per IP address Commercial usage terms available Continually adding new data sources

A SOAP API that delivers Web, PhoneBook, News, Spelling results

Free, easy signup with up to 10,000 queries per day per IP address

Commercial usage terms available

Continually adding new data sources

Search Macros User created custom search operators Publicly available via Live.com & Search SOAP APIs only Anyone can create, anyone can use Can easily add to your scope bar on Live.com Can find them on < http://microsoftgadgets.com/macros > Can share via query link: http://live.com/?q=macro:< macro_name >

User created custom search operators

Publicly available via Live.com & Search SOAP APIs only

Anyone can create, anyone can use

Can easily add to your scope bar on Live.com

Can find them on < http://microsoftgadgets.com/macros >

Can share via query link: http://live.com/?q=macro:< macro_name >

What Are Messenger Activities? Rich applications shared between users within Messenger Natural extensions of the IM conversation Rich multi-user AJAX-based mashups … driving traffic to your assets and enabling new scenarios A new way to display content New support and commerce scenarios Deeper user engagement … available through Placement in Messenger Launched from any web site SDK available on MSDN

Rich applications shared between users within Messenger

Natural extensions of the IM conversation

Rich multi-user AJAX-based mashups

… driving traffic to your assets and enabling new scenarios

A new way to display content

New support and commerce scenarios

Deeper user engagement

… available through

Placement in Messenger

Launched from any web site

SDK available on MSDN

What Are Messenger BOTS? Automated contacts in Messenger Easily connect to your customers, 24x7 From simple text to rich activities … driving Traffic to your assets Extends your reach beyond traditional properties Increases engagement via >200M Messenger users world-wide Spread virally

Automated contacts in Messenger

Easily connect to your customers, 24x7

From simple text to rich activities

… driving Traffic to your assets

Extends your reach beyond traditional properties

Increases engagement via >200M Messenger users world-wide

Spread virally

MIX06 Bot/Activity Application Windows Live Messenger

Ad Serving In Messenger Applications Direct monetization of Messenger Applications Contextual ad serving in Bots and Activities ~80/20 revenue share (developer/Microsoft) Today via partnership Migration to adCenter when available Enabling even greater monetization Highly relevant contextual ads based on user profile Easy to get started

Direct monetization of Messenger Applications

Contextual ad serving in Bots and Activities

~80/20 revenue share (developer/Microsoft)

Today via partnership

Migration to adCenter when available

Enabling even greater monetization

Highly relevant contextual ads based on user profile

Easy to get started

Coming Soon Windows Live ID Single sign-in for all of Windows Live Multiple credential types Multiple devices: PC, TV, Xbox, Mobile Replaces Passport Client SDK for rich and web apps SOAP based Server SDK

Single sign-in for all of Windows Live

Multiple credential types

Multiple devices: PC, TV, Xbox, Mobile

Replaces Passport

Client SDK for rich and web apps

SOAP based Server SDK

Windows Live ID Virtual Earth Windows Live Search Windows Mobile

In Conclusion … Platform is core to Windows Live vision Our focus is on enabling richer experiences, quicker … and on helping you attract users, usage, and $$$ Start building on Windows Live today! http://msdn.com/live

Platform is core to Windows Live vision

Our focus is on enabling richer experiences, quicker

… and on helping you attract users, usage, and $$$

More Windows Live At MIX06… Try the MIX06 Bot [email_address] Windows Live Platform Sessions at MIX06 NGW004 Introducing Microsoft adCenter NGW020 Engineering Great AJAX Experiences NGW038 Overview of Live.com Gadgets NGW056 Windows Live Search Macros BTB013 Build Location-Centric Services with Virtual Earth BTB025 Developing Interactive Applications… MIX06 Party – Tonight 6:00pm at TAO Betas and prototypes: http://ideas.live.com Developer resources: http:// msdn.com /live

Try the MIX06 Bot [email_address]

Windows Live Platform Sessions at MIX06

NGW004 Introducing Microsoft adCenter

NGW020 Engineering Great AJAX Experiences

NGW038 Overview of Live.com Gadgets

NGW056 Windows Live Search Macros

BTB013 Build Location-Centric Services with Virtual Earth

BTB025 Developing Interactive Applications…

MIX06 Party – Tonight 6:00pm at TAO

Betas and prototypes: http://ideas.live.com

Developer resources: http:// msdn.com /live