Founded in 2004
Interactive Application Development
Flash, Silverlight 1.0, 2
Project Highlights
Top Banana – Silverlight, MIX Keynote
AOL Webmail & Controls
2

Platform discussion
Silverlight’s workflow
Silverlight showcase
Designer/developer considerations
Building a Silverlight team
Pitching Silverlight
3

Silverlight 1.0
Fully launched player
JavaScript
Strong video capabilities
Control development tricky
4

Silverlight 1.1 and 2
SL 1.1 is now called 2
Currently Public Beta 1
SL 1.0 in SL 2 player
All .NET dev languages
Enterprise level apps
Control development
5

Internal
C# dev community
Tutorials and books
AS 3 and C# are similar
Multiple dev languages
Strong des/dev workflow
Affordable Suite of tools ($599)
6

External
WMV video libraries
Microsoft internet properties
Player download/installation
Room for multiple platforms
Competition is good
7

Player penetration
1.5 million/day
Final feature set
Differentiation
Designer tools
New tools to learn
8

Vector design program
Good starting point for designs
“Flat/static” design comps
Export to XAML

Animations
Transitions
XAML clean up / prep

Media vs. Media Encoder
Light video editing
Video export
Video overlays

Includes Visual Studio 2005 Standard Edition

Typical interactive workflow
Silverlight interactive workflow
Streamlined
Tighter des/dev integration with XAML
14

General
Understand the workflow
Understand where platform differs
Understand the business reason
Internal concerns
Designer/developer integration
Learning new skills/apps
15

Flash Dev/Des:
Interactive style
AS3 is very similar to C#
AS3 - basics of C# in hours.
AS2 transition a bit lengthier
Flex/MXML & SL/XAML - parallel
16

Flash Dev/Des (cont.):
Can do Flash work
Often less experienced engineers
Used to working with designers
Storyboard analogous to Timeline
Can use some of their current tools
17

C# / .NET
Often longer dev cycle
Know the language
New to “flair” of interactive
Often understand backend
Strong Control developers
Often more architecting experience
Able to do other C#/.NET work
Ajax Developers
Silverlight 1.0
18

More interface capabilities
Lighter feature set (WPF)
C# in a browser, worth it
Learning what is not there
Learn animation/timeline
Learn mouse event driven interactivity
Beta, layout/controls relatively new
19

Design workflow same in 1.0 and 2
Visual Studio mature
Stricter than AS2
Multiple timelines
Different MovieClip paradigm
Des/dev workflow
New platform, new workarounds
Code reuse often easier
Competition beneficial
20

Timeline vs. release cycle
Existing video network
Early adopters?
Audience ok with player download?
Familiarity with .NET/C#
Enterprise class stability, scalability
1.0 vs. 2
Maintainability of code
Control development needed
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HALO: HD Player
MICROSOFT: HALO 3 VIDEO
PLAYER (HD)
MICROSOFT: HALO 3 VIDEO
PLAYER (SD)

COMVU: LiveCast
COMVU: LIVECAST

MICROSOFT: Expression Media Web Galleries
MICROSOFT: WEB GALLERIES EXPRESSION

MICROSOFT/MRM: Defy All Challenges
MICROSOFT: DAC SILVERLIGHT

AKAMAI: Media Framework
AKAMAI: MEDIA PLAYER
FRAMEWORK

MICROSOFT: Top Banana
MICROSOFT: TOP BANANA

SILVERLIGHT STREAMING: RETAIL SITE
MICROSOFT: RETAIL SITE

MICROSOFT: Silverlight Control Skins
MICROSOFT: SILVERLIGHT
CONTROL SKINS

ZUNE: Social Card
MICROSOFT: ZUNE CARD (FL)
MICROSOFT: ZUNE CARD (SL)

MICROSOFT: Rough Cut Editor
MICROSOFT: ROUGHCUT EDITOR

MICROSOFT/BURTON: Snowboard App
MICROSOFT: WPF SNOWBOARD
APPLICATION

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